No building or any other structure shall be erected, enlarged, altered, added to, reduced, moved or changed in use unless in conformity with the applicable bulk and use requirements of this chapter. Should any nonconforming use desire to expand or intensify in any way, relief should be sought pursuant to 40:55D-70d. Should any building or structure not in conformance with the applicable bulk requirements of this chapter desire to be erected, enlarged, altered, added to, reduced, moved or changed, bulk relief shall be required pursuant to 40:55D-70c.