As used in this article, the following terms shall have the meanings indicated:
BACKLIT SIGNAny sign which is lit from within the sign structure, with no lighting source visible.
DIRECTIONAL SIGNAny sign that is designed and erected solely for the purpose of traffic or pedestrian direction that is placed on the property to which or on which the public is directed. Such signs may contain a business or professional name, but no advertising copy. Such design shall not exceed three square feet, except in residential districts where such signs shall not exceed one square foot, and as otherwise specified herein.
DISPLAY AREAThe portion of the sign on which the message should be placed.
FREESTANDING SIGNAny sign that is not attached to a building structure; is self-supported by a secure sign structure.
POLITICAL SIGNA temporary sign which advertises candidates for public office or statements on issues for which residents of the Borough are eligible to vote. Political signs shall be removed not later than one week after the election.
PREMISESAny building within which a permitted commercial use is located, whether such business use occupies the entirety or any portion of the building.
REAL ESTATE SIGNAny sign pertaining to the sale, lease or rental of lands or buildings.
SIGNAny device that is intended to provide visual communication to others. A "sign" may have any and/or all of the following elements:
B. Decorative features, such as ornamental flourishes, which are neither part of the display area nor covering for the structure.
C. Other appurtenances, such as lamps or lighting.
SIGN AREAThe area in square feet of a rectangle drawn so as to include the entire sign face. Any area with any logo, trademark, or otherwise protected design, image or wording shall count towards sign area.
SIGN BILLBOARDAny commercial sign that directs attention to a business, commodity, service, or entertainment conducted, sold, or offered at a location other than the premises on which the sign is located.
SIGN FACEA plane consisting of the total area of the display area and decorative features as viewed from a point of optimal visibility of the display area and decorative features. No sign shall have more than two sign faces.
SIGN STRUCTUREAny structure that supports, has supported or is capable of supporting a sign, including decorative cover.
STATIONERY SIGNSAny sign constructed of paper, cardboard, paperboard, poster board, construction paper and all those similar.
TEMPORARY SIGNA sign that is made of light material, designated to be removed daily. A temporary sign shall not be homemade, except as is otherwise allowed in this chapter.