[Ord. No. 4, 2-3-2021]
As used in this article, the following terms shall have the meanings indicated:
ABANDONED SIGN A sign which has not correctly directed at any person or advertising a bona fide business, lessor, owner, product or activity conducted or product available on the premises where such sign is displayed.
ADVERTISING/PROMOTIONAL SIGN Any sign used to promote specific products, brands, events, sales or other promotions available in connection with the business operating on the property.
AWNING/CANOPY SIGN A sign attached to or made a part of a canopy, including marquees and awnings either attached to a building or freestanding.
BILLBOARD Any sign which directs attention to a business, commodity, service or entertainment conducted, sold or offered elsewhere than upon the premises where such sign is located or to which it is affixed.
DIRECTIONAL SIGN A noncommercial sign beneficial to public safety or traffic control in connection with a use on the lot on which it is displayed or beneficial to public convenience and safety in connection with directions to the location of a municipal, religious or noncommercial public facility.
DWELL TIME The number of seconds between changes in the appearance of an electronic message sign.
ELECTRONIC (DIGITAL) MESSAGE CENTER An electronic message center (EMC), typically comprising a liquid crystal diode (LCD), light-emitting diode (LED), plasma, light bulbs, or other digital illuminated display that contains one or more messages. An electronic message center is different from an illuminated sign in that the illumination of the display creates the message, rather than an internal or external light source illuminating the message. Also known as "electronic sign" or "digital sign."
FOOTCANDLE (FC) A measurement of the amount of light reaching an object. A footcandle is the measurement of the intensity of one lumen of light falling on one square foot of surface area one foot away from the source.
FREESTANDING SIGN A detached sign which is supported by one or more columns, uprights, poles or braces extended from the ground or from an object on the ground, or a detached sign which is erected on the ground, provided that no part of the sign is attached to any part of any building, structure or other sign.
ILLUMINATED SIGN Any sign illuminated by electricity, gas or other artificial light either from the interior or exterior of the sign, and which includes reflective and phosphorescent light.
INCIDENTAL SIGN Any small sign, emblem or decal of a noncommercial nature without advertising and intended primarily for the safety and convenience of the public.
MESSAGE CHANGE INTERVAL Also known as ‘twirl time’. The amount of time to transition between two successive messages on an electronic display sign. (Note: not to be confused with "dwell time" which is the number of seconds between message change intervals.)
MULTITENANT An identification sign for a commercial site with multiple tenants displaying the names of each tenant on the site.
PORTABLE OR MOBILE SIGN A sign, whether on its own trailer, wheels, or otherwise, designed to be movable and not structurally attached to the ground, a building, a structure or other sign. It does not apply to sidewalk signs or signs or lettering on buses, taxis, or vehicles operating during the normal course of business.
PROJECTING SIGN A sign which projects more than 15 inches from a building face and has copy on more than one side.
ROOFTOP SIGN A sign erected on a vertical framework supported by or located entirely over the roof of a building.
SIDEWALK SIGN A moveable sign not secured or attached to the ground or surface upon which it is located.
SIGN Any material, structure or device, or part thereof, composed of lettered or pictorial matter which is located outdoors, or on the exterior of any building, or indoors as a window sign, displaying an advertisement, announcement, notice or name, and shall include any declaration, demonstration, display, representation, illustration or insignia used to advertise or promote the interests of any person or business or cause when such is placed in view of the general public.
SNIPE SIGN Any sign of any material whatsoever that is attached in any way to a utility pole, tree, or any object located or situated on public or private property.
TEMPORARY SIGN Any sign, banner, pennant, valance or advertising display constructed of cloth, canvas, light fabric, cardboard, wallboard or other light materials, with or without frames, intended to be displayed before or after an event.
VIDEO DISPLAY An electronic changeable message sign using instantaneous transitions and giving the illusion of motion, with no meaningful dwell time between changes in the display.
WALL SIGN A sign which is painted on or attached to the outside wall of a building with the face of the sign in the plane parallel to such wall, and not extending more than 15 inches from the face of such wall.
WINDOW SIGN A sign visible from a sidewalk, street, highway or other public place, painted or affixed on glass or other window material, or located inside within six feet of the window, but not including incidental advertising within an office or business establishment.