Any person violating any provision of this chapter shall be subject to a fine of not more than $350 or imprisonment for not more than six months, or both, for conviction of a first offense; a fine of not less than $350 nor more than $700 or imprisonment for not more than six months, or both, for a second offense within a five-year period; and a fine of not less than $700 nor more than $1,000 or imprisonment for not more than six months, or both, for a third offense within five-year period. Each weeks' continued violation shall constitute a separate additional violation.