SIGN
Any display of lettering, logos, pictorial matter, flags other than governmental flags, banners, objects, colors, lights, or illuminated tubes, or the application or attachment of same to any device, surface, structure, boundary wall or fence, which is visible to any member of the public, which either conveys a message to the public, or intends to advertise, direct, invite, announce, or draw attention to, directly or indirectly, a use conducted on the premises, excluding window displays of merchandise.
SIGN AREA
The area within a single rectangle enclosing all the display area of the sign(s), including borders, frames, structural members, and without deduction for open space or other irregularities. The area is determined by multiplying the extreme width by the extreme height above the lowest three feet of the supports. A single sign may have two sides that are facing in different directions and will be measured as the larger area of the sides.
SIGN, TEMPORARY
Any sign that is displayed for not more than 30 days within a calendar year. All temporary signs shall be related to a temporary event or activity.