As used in this article, the following terms shall have the meanings indicated:
BANNER SIGNA sign with its copy on nonrigid material such as cloth, plastic, fabric or paper, with no supporting framework.
[Added 7-13-2010 by Ord. No. 2010-11, approved 7-13-2010]
BOROUGH BUILDING CODE (BOCA BUILDING CODE)The current edition of the Uniform Building Code (currently the BOCA Code as adopted by West Conshohocken Borough) shall be utilized as related to those guidelines with respect to construction standards, approved materials and projection standards, unless otherwise specified in this article.
BOROUGH BUILDING CODE (INTERNATIONAL BUILDING CODE)The current edition of the Uniform Building Code (currently the International Building Code as adopted by West Conshohocken Borough) shall be utilized as related to those guidelines with respect to construction standards, approved materials and projection standards, unless otherwise specified in this article.
[Added 10-12-2010 by Ord. No. 2010-14, approved 10-12-2010]
BUILDING FRONTAGEFor the purpose of calculating the allowable total sign area:
(1) The linear footage of building face which serves as a principal approach to a building and which building face fronts upon a public street, a shopping center driveway, parking area or pedestrian mall or walkway.
(2) For corner lots, such footage may be calculated separately for the principal approach and one adjacent face, if such face also fronts on a public street, a shopping center driveway, public parking area, pedestrian mall or public walkway. A sign area calculated for each frontage shall be erected on that frontage only and shall not be increased by the sign area calculated for another frontage. Signs shall be permitted on two frontages only.
CHANGEABLE-COPY SIGNA sign that is designed so that characters, letters or illustrations can be changed or rearranged without altering the face or the surface of the sign.
GROUND SIGNA sign erected upon a support sunk into the ground and not attached to any building.
LOT, CORNERA lot which abuts on at least two intersecting public streets. In the case of a shopping center, driveways, public parking areas, pedestrian malls and public walkways shall be considered public streets for the purpose of this section. Frontage upon a service driveway to an unloading area shall not be considered in determining corner lot status.
OFFENSIVE SIGNOne which displays or contains any lewd, vulgar, indecent or obscene matter. Matter shall be considered "lewd, vulgar, indecent, or obscene" if, to the average person, applying contemporary community standards, the dominant theme taken as a whole appeals to prurient interest or if it is utterly without redeeming social importance or if it goes substantially beyond customary limits of candor in description or representation or if it is characterized by patent offensiveness or if it is hardcore pornography.
OFF-PREMISES SIGNA sign which advertises or otherwise directs attention to an activity not on the same lot, which may use a visual communication technology (VCT), such as light-emitting diodes (LED) or other internal light sources, to communicate municipal, civic or emergency messaging, on-premises advertising, and/or commercial off-premises advertising.
[Amended 11-13-2018 by Ord. No. 2018-03, approved 11-13-2018]
PERSONAny natural person, partnership, firm, association or corporation.
PROJECTING SIGNAny sign mounted perpendicular to a wall or other vertical building surface. "Projecting signs" shall not project more than four feet from the wall or surface to which they are mounted, or in any way interfere with normal pedestrian or vehicular traffic. (See Illustration No. 2.)
SIGNAny permanent or temporary structure, or part thereof, or any device attached, painted or represented directly or indirectly on a structure or other surface that shall display or include any letter, word, insignia, flag or representation used as or which is in the nature of an advertisement, announcement, visual communication or direction or which is designated to attract the eye or bring the subject to the attention of the public.
SIGN AREAThe area of the largest signal face of the sign within a perimeter which forms the outside shape, including any frame, and forms an integral part of the display, but excluding the necessary supports or uprights on which the sign may be placed, subject to the following:
(1) For double-faced signs or V-type signs, the interior angle of which does not exceed 45°, only one face shall be applicable in computing "sign area."
(2) For V-type signs, the interior angle of which exceeds 45°, both faces shall be applicable in computing sign area.
(3) The area of an irregularly shaped sign, including signs consisting of separate modules, figures or letters, shall be deemed to be the total square footage of the smallest rectangle into which all of the separate modules, figures or letter which comprise the irregularly shaped and/or modular sign would fit. (See Illustration No. 1.)
TRAILER SIGNAny sign which is erected upon a structure having wheels, rollers or similar devices facilitating movement and is capable of being moved from one location to another.
VISUAL COMMUNICATION TECHNOLOGY (VCT)Any type of lighting element that, when operational, is able to communicate a visual message. A visual communication technology may include, but is not limited to, the following: dual in-line packaged light-emitting diodes (LED); surface-mounted diode LED; chip-on-board LED; fiber-optic LED; internally illuminate Lexan and intense pulsed light technology.
[Added 11-13-2018 by Ord. No. 2018-03, approved 11-13-2018]
WALL SIGNAny sign which in any manner is affixed to and parallel to any exterior wall of the building or structure and which projects no more than 18 inches from the building or structure wall and which does not extend above the parapet wall, eaves or building facade on which it is located. If a building has a canopy or marquee constructed as an integral part of the building, the front line of the canopy or marquee shall be interpreted as being the face of the building. (See Illustration No. 3.)
WINDOW SIGNA sign mounted, affixed or painted on a window or a sign inside a building which can be seen outside the building or window or door. (See Illustration No. 4.)