The design guidelines and standards of this Part are established to, through the review and regulation of design characteristics, preserve and promote the unique urban character of West Homestead, protect investments by West Homestead's property owners, and enhance the sustainability of West Homestead for future generations. The guidelines and standards are intended to encourage lively, pedestrian-friendly, and attractive streetscapes and open spaces where West Homestead residents and visitors will enjoy walking, biking, driving, and shopping.