In the event of a public emergency, including but not limited to extreme weather, hazardous road conditions, natural disasters, terrorist attack, amber alerts, emergency evacuations, public infrastructure failures, massive traffic accidents, or blockage of traffic, the VCT sign shall, when directed by the Township, continuously display a public emergency message to be provided by public officials. The duration of the public emergency message display shall be until such time as the message is no longer deemed necessary by the Township. Such messages shall preempt all other messages, including those of paying advertisers. As part of the conditional use application for the VCT sign, the applicant shall provide to the Township, in writing, a suggested protocol concerning the display of such public emergency messages to assure timely communication and message display. Such protocol shall be subject to Township review and may be revised at the mutual agreement of the applicant and the Township. Agreement on the protocol shall be a condition of approval.