Any person, firm, corporation or other business entity who violates, disobeys, neglects or refuses to comply with any provision of this chapter shall be guilty of an offense and, upon conviction thereof, shall be subject to a fine of a minimum of $100 and not exceeding $350 or imprisonment for a period not to exceed six months, or both, for conviction of a first offense; for a conviction of a second offense, both of which are committed within a period of five years, punishable by a fine not less than $350 nor more than $700 or imprisonment for a period not to exceed six months, or both; for a third or subsequent offense, all of which are committed within a period of five years, punishable by a fine not less than $700 nor more than $1,000 or imprisonment for a period not to exceed six months, or both. Each week's continued violation shall constitute a separate additional violation and offense.