Protect the safety of the public.

Enhance the aesthetic environment of the Village.

Reduce motorist distraction.

Provide for uniform design standards.

Encourage excellence in sign design.

Improve business identification and sign comprehension.

Before any sign, other than a "for sale" or "for rent" sign relating to real property, shall be erected or maintained, an application, in writing, shall be signed and filed with the Village Clerk by the owner in fee simple or by his duly authorized agent, setting forth a full description of the construction, material and reading matter of said sign and the proposed location thereof on the plot. A written permit shall be issued by said Village Clerk if, from said application, it shall appear that said sign complies with this Article.

No signs, whether temporary or permanent, shall be permitted on public streets or rights-of-way or on Village lands or lands of any other public or quasi-public entity without the approval, in advance, of the Board of Trustees of the Village.

Signs may contain the name, address and telephone number of the party to be contacted with respect to the offering and may include such additional customary items as company logos and the words "agent," "broker," "owner," "realtor," etc., and may indicate whether the property is for sale and/or for rent and may contain other typical language such as "by appointment only," "open house" or "sold," except that which may be specifically prohibited by future resolution of the Village Board of Trustees. "Sold" signs may not remain in place after the consummation of the transaction to which they refer.

Signs are to relate only to the offering of the property on which they are placed, and directional signs placed on private properties of others or on public property or within public rights-of-way, parklands or any other nonprivately owned parcels are prohibited without specific approval in advance by the Village Board of Trustees.

This section shall be applicable to the North, South and Central Business Districts.

No outside, exterior or interior signs and lights, and interior signs and lights shall include only those signs and lights that are visible from the outside of the premises, may be erected or maintained unless a full description of the same is submitted to the Village Building Inspector and a permit for the erection and maintenance thereof is obtained. No neon signs utilizing exposed neon tubes shall be erected or maintained, and no flashing or moving neon or electric or similar signs shall be permitted. No spot or floodlights for the purpose of illuminating buildings or parking areas will be permitted, except when allowed as a special exception by the Board of Trustees upon application therefor, and then only upon the observance of the following conditions: