Repairs, maintenance and improvements of a nonconforming building or structure are permitted, but shall not include an addition to a building or structure that would increase its nonconformity; provided, however, that such maintenance, repairs and improvements shall not be permitted if the cost thereof would exceed 50% of the fair market value of the building or structure prior to the maintenance, repairs or improvements. In determining the fair market value for purposes of this subsection, the Township may calculate the same by doubling the current state equalized valuation, less the estimated value of the land.