Signs advertising a use in a residential zone such as a nonprofit organization or fraternal group, identification for a multifamily development, public or quasi-public building or building used solely for a nonprofit church, school, hospital or other like purpose, but not including any activity of a retail nature, provided that it is located on the same premises which it advertises. Such sign shall not exceed 32 square feet in area. Where such signs are freestanding they shall be a minimum of 10 feet from any property line and no higher than six feet.