No existing building devoted to a use not permitted by this Chapter in the district in which such building is located, except when required to do so by law or order, shall be enlarged, extended, reconstructed or structurally altered, unless such use is changed to a use permitted in the district in which such building is located, provided however, that present non-conforming industrial uses in the "M-1" Light Industrial District may be extended or enlarged by not to exceed a fifty percent (50%) increase in the cubical contents of the building; and further provided that all height and area regulations be observed in any such extension or enlargement.