Affirmative marketing plan. The affirmative marketing plan is a regional marketing strategy designed to attract buyers and/or renters of all majority and minority groups, regardless of sex, age or number of children, to housing units which are being marketed by the Affordable Housing Management Service (AHMS), the designated administrative agency of affordable housing. The affirmative marketing plan of the Township of Chesterfield addresses the requirements of N.J.A.C. 5:93- 11. In addition, the plan prohibits discrimination in the sale, rental, financing or other services related to housing on the basis of race, color, sex, religion, handicap, age, familial status/size or national origin. The Township of Chesterfield is in the southwest housing region consisting of Burlington, Camden and Gloucester Counties. The affirmative marketing program is a continuing program and shall meet the following requirements:
(1) All newspaper articles, announcements and requests for applications for low- and moderate-income units shall appear in the Bordentown Register.
(2) The primary marketing effort shall take the form of at least one press release and one paid display advertisement sent to the above publication. Additional advertising and publicity shall be on an as-needed basis.
(3) The advertisement shall include a description of the following: street address of the units; directions to housing units; number of bedrooms per unit; range of prices/rents; size of units; income information; and location of applications, including business hours and where and how applications may be obtained.
(4) All newspaper articles, announcements and requests for applications for low- and moderate-income housing shall appear in neighborhood oriented weekly newspapers, religious publications and organizational newsletters within the region.
(5) The Township shall maintain a list of community contact persons and/or organizations within the housing region that will aid in the affirmative marketing program with particular emphasis on contacts that will reach out to groups that are least likely to apply for housing within the region. Quarterly flyers and applications shall be sent to the Board of Realtors in Burlington, Camden and Gloucester Counties for publication in their journals and for circulation among their members.
(6) Applications shall be available at the Township Building during its regular business hours (8:30 a.m. to 4:30 p.m.), at major employers in the region (a list of participating companies shall be maintained by the Township) and neighboring municipal libraries as well as county libraries in the housing region.
(7) Applications shall be mailed to prospective applicants upon request. Additionally, informational circulars and applications shall be sent to the chief administrative employees of each of the following agencies in the Counties of Burlington, Camden and Gloucester: Welfare or Social Service Board; Rental Assistance Office; Office on Aging; County Housing Agency or Authority; County Library; and Area Community Action Agencies.