Various terms or words in this article shall be interpreted or defined as follows:
ADDRESS SIGN
A sign containing only the name of an occupant and/or building number.
AWNING SIGN
Any lettering or graphic display located on the front or side of any awning, canopy or marquee projecting from a building facade.
BILLBOARD
Any sign that advertises a business, services or products conducted, provided or offered or sold on properties other than the property on which the sign is located.
BUSINESS SIGN
A sign which directs attention to a business, commodity, industry, service or entertainment or other activity which is sold, offered or conducted on the premises upon which such sign is located.
GROUND SIGN
A sign which is not attached to any building and which is supported by one or more uprights, braces or other structural elements in or upon the ground.
MURAL
A work of decorative art applied on or attached to an exterior wall or fence within public view that does not include graphics or text that can be interpreted as commercial advertising. Embellishments to or decoration of architectural elements are not considered a mural. Notwithstanding the above definition, a mural may contain bona fide historic recreations of vintage advertising.
[Added 4-10-2008 by L.L. No. 2-2008]
PROJECTING SIGN
Any sign that projects from the exterior of any building, structure or post more than 12 inches horizontally. This term shall exclude signs on awnings, canopies and marquees.
ROOF SIGN
Any sign, any portion of which is either situated above the upper edge of any building wall or parapet or erected or painted on or above the roof covering any portion of a building, including signs supported on the roof or on an independent structural frame or located on any roof structure, including but not limited to a penthouse, stairwell or elevator building, roof shed or mechanical equipment.
SIGN
Any representation used to advertise or promote the interests of any person or business when such sign is placed in view of the general public out of doors or on the exterior of any building or structure, including interior and exterior window surfaces. "Representation" shall include any material or lettered or pictorial matter, including letters, words, symbols, emblems and insignias, and the structure or device or part thereof which displays such representation. This term shall include "wall signs," "ground signs," "awning signs," "window signs," "roof signs" and "billboards," as defined herein, and sign frames, signboards, pennants, fluttering devices and banners.
SIGN AREA
The surface area of a sign calculated as follows: the entire area within a single continuous perimeter enclosing the extreme limits of writing, representation, emblem or any figure of similar character, as included within the definition of a sign, together with any frame or other material or color forming an integral part of the display or used to differentiate such sign from the background against which it is placed, excluding the necessary supports or uprights on which such sign is placed. The total area of all faces of signs designed to be viewed from more than one direction shall be computed and considered as one area, such as on double-faced, V- and sandwich-type signs.
TEMPORARY WINDOW SIGN
A sign situated on the interior of a window which is intended to be removed after such period of time as set forth in this article. Such sign shall be lettered, drawn, printed or affixed on paper or other material before placement on the window or within 12 inches of the window.
WALL SIGN
Any sign which is attached and parallel to an exterior wall of a building or structure or part thereof, projecting not more than 12 inches therefrom. This term shall include a sign painted upon the exterior building face.
WINDOW SIGN
A sign painted or affixed on glass or other window material, or placed within 12 inches of the window, but not including graphics in connection with customary window display of products or services rendered on the premises.