New buildings constructed in the historic district shall conform to the intent and spirit of the Commercial District; i.e.: "Clyde on the Erie." This includes, but is not limited to, gas stations, laundromats, fast-food stores, convenience stores, video stores, and similar occupancies. Applicants shall demonstrate conformance with these guidelines to the Planning Board before approval is given for construction or reconstruction. New structures shall evoke, through style, color, materials and texture, the theme.