The following definitions shall be used by this article to assist in the establishment of clear-cut signage regulations. In general, sign purposes refers to where or how a sign is used. Sign types refers to the style of the sign, and sign measurement explains how the dimensions of a sign are determined.
SIGNAny object, device, display, structure, or part thereof, situated outdoors and in view of the general public, which is used to advertise, identify, display, direct or attract attention to an object, person, institution, organization, business, product, service, event, or location by any means, including words, letters, colors, figures, logos, symbols, fixtures, or projected images. Signs do not include the flag or emblem of any nation, organization of nations, state, city, religious, fraternal, or civic organization; also merchandise and pictures or models of products or services incorporated in a window display, works of art which in no way identify a product, or scoreboards located on athletic fields. Building colors and outline lighting which do not convey a company identification, logo or message specific to the use (as determined by the Zoning Administrator) are not considered signs. Definitions of particular functional, locational, and structural types of signs are listed in this Section. (Traffic control and other public agency signs located within a right-of-way are not included within this definition and are not regulated by the provisions of this article.) Flags which display a corporate name, logo, color or product produced on-site shall count as regulated signs. Signs identifying the business or its products displayed in store windows and facing out for exterior viewing shall also be considered signs.
A. Sign purposes.
(1) ADVERTISING SIGN (OFF-PREMISES SIGN)A sign which directs attention to a business, commodity, service, or entertainment conducted, sold, or offered elsewhere than upon the premises where the sign is displayed. Advertising signs include billboards. No new off-premises advertising signs shall be permitted within the Village.
(2) AUXILIARY SIGNA sign which provides special information, such as price, hours of operation, or warning and which does not include brand names, or information regarding product lines or services. It may contain a business logo if the logo is under one square foot in area. Examples of such signs include "no trespassing" signs and signs which list prices of gasoline, up to one price listing sign per type of fuel, which must be displayed on a single structure.
(3) BUSINESS SIGN:
(a) ON-PREMISES SIGNA sign which directs attention to a business, commodity, service, or entertainment conducted, sold, offered, or manufactured upon the premises where the sign is located. Refer to §
325-106.
(b) OFF-PREMISES SIGNA wall or monument sign located on a host property which provides direction to a subject business at an off-site location. Off-premises business signs are not permitted in the Village.
[Added 4-21-2014 by Ord. No. 03-2014]
(4) COMMUNITY INFORMATION SIGNA permanent sign approved with a conditional use permit which may have changeable copy and which is limited to the display of information of interest to the general community regarding scheduled public events and public activities. Refer to §
325-104D.
(5) DIRECTIONAL SIGN, OFF-PREMISESA sign which indicates only the name, direction, and/or distance of a governmental facility. This definition does not pertain to off-premises advertising signs. Refer to § 325-103A, the definition of "advertising sign."
(6) DIRECTIONAL SIGN, ON-PREMISESA sign which indicates only the name, logo (if under one square foot), and or direction of a pedestrian or traffic facility, or a particular building within a complex of structures, on the property on which said facility or building is located; limited to four feet or less in height. Refer to §
325-102B(3).
(7) GROUP DEVELOPMENT SIGNA sign displaying the collective name of a group of uses, such as the title of a shopping center, office park, or industrial park and its tenants. No sales or price information shall be permitted. Portions of the sign containing names of individual tenants shall be considered as part of the area of a group sign. Group signs shall only be permitted within developments serving two or more nonresidential tenants, and are permitted on any form of permitted business or identification signage. Refer to §
325-106C(1).
(8) IDENTIFICATION SIGNA sign indicating the name and/or address of the project, property owner, tenant and/or manager of the property, address, and name and phone number of the property manager. Refer to §
325-105B(1).
(9) TEMPORARY SIGNA sign or advertising display (including festoons, pennants, banners, pinwheels, inflatable, and similar devices) intended to be displayed for a certain period of time (as permitted by §
325-107). Included in the definition of "temporary signs" are retailers' signs temporarily displayed for the purpose of informing the public of a sale or special offer. If a sign display area is permanent but the message displayed is subject to periodic changes, that sign shall not be considered as temporary. A mobile or portable sign shall not be considered a temporary sign or used for such a purpose. Refer to §
325-107.
B. Sign types.
(1) AWNING SIGNA type of projecting, on-building sign (See definition of "projecting sign" below.) consisting of a fabric or fabric-like sheathing material.
(2) FREESTANDING SIGNA self-supporting sign resting on or supported by means of poles, standards, or any other type of base on the ground. This type of sign includes monument signs and pylon signs. (Refer to definitions of "monument sign" and "pylon sign" below.) The base and support(s) of any and all freestanding signs shall be concealed and shall comply with the State Building Code. The height of a freestanding sign shall be measured per Subsection C(1). Refer to §
325-104C(1).
(3) MARQUEE SIGNA type of projecting, on-building sign (See definition of "projecting sign" below.) sheltering the entrance and/or entrance approaches of a theater, auditorium, fairground, museum or other use, which advertises present and scheduled events.
(4) MOBILE SIGNA sign mounted on a frame or chassis designed to be easily relocated, including vehicles and/or trailers whose principal commercial use is for signage. Refer to §
325-104C(2).
(5) MONUMENT SIGNA type of freestanding sign (See definition of "freestanding sign" above.) whose bottom edge is located within one foot of a ground-mounted pedestal and whose top edge is located no more than 10 feet high. Refer to §
325-104A(9) and B(1).
[Amended 4-21-2014 by Ord. No. 03-2014]
(6) PERSONAL GREETING AND CONGRATULATORY SIGNA temporary sign which is limited to 32 square feet, and which is limited to a noncommercial, personal greeting or message used to announce, congratulate, or greet members of a family or work staff.
(7) PROJECTING SIGNA type of on-building sign, other than a wall sign which is attached to and projects more than one foot, generally perpendicular from a structure or building face. Refer to Subsection
325-104C(2).
(8) PYLON SIGNA type of freestanding sign (See definition of "freestanding sign" above.) whose bottom edge is located more than one foot above a ground-mounted pedestal or whose top edge is located more than six feet high. (See "monument sign.")
(9) WALL SIGNA type of on-building sign mounted parallel to a building facade or other vertical building surface. Refer to §
325-104C(1).
(10) CONSTRUCTION SITE FENCE SIGNA temporary fence surrounding an active construction site which may include banner signage on all or any part of said fence.
[Added 5-6-2019 by Ord. No. 04-2019]
C. Sign measurement.
(1) GROUND LEVELThe average elevation of the ground upon which the sign supports are placed, except when the sign supports rest upon a berm or other area elevated above the surrounding ground. In such cases, the average elevation of the base of such berm or other area shall be considered as the ground level. The berm shall have side slopes no greater than 5%.
(2) SIGN AREASign area shall be measured in the following manner:
(a) In the case of a sign placed within a frame, a marquee sign, or other structure, sign area consists of the entire surface area of the sign on which copy could be placed. The supporting structure or bracing of a sign, including the supports of monument signs not used for copy, shall not be counted as a part of the sign face area unless such structure or bracing is made a part of the sign's message. Where a freestanding on-premises sign (monument or pylon) has two or more display faces, the total area of all of the display faces which can be viewed from any single location shall be considered the sign face area.
(b) In the case of a sign whose message is fabricated together with the background which borders or frames that message, sign face area shall be the total area of the entire background.
(c) In the case of a sign whose message is applied to a background which provides no border or frame (such as individual letters to a building face or awning), sign face area shall be the combined areas of the smallest rectangles which can encompass each word, letter, figure, emblem, and other element of the sign message per a scaled, fully dimensioned drawing approved by the Zoning Administrator. Where such drawing is not provided, said area shall be the smallest area enclosed in a single rectangle.
(d) Signs less than one square foot in area are not regulated by this article.
(e) The following illustration demonstrates how sign face area is measured.
|  Sign Measurement Standards |