The following standards govern sign approvals which can be acted on administratively by the Planning Division. Applicants must complete a sign application per subsection 32-98.6 requirements. All exceptions to these standards shall be reviewed by the Design Review Board per subsection 32-98.7 of this article.
1. Sign Depth. All signs must have a minimum thickness of one and one-half (1 1/2") inches. Window or other similar signs are exempt from this requirement.
2. Number. No more than two (2) signs per premises or tenant occupancy (whichever is greater), exclusive of ground signs and temporary/promotional signs.
3. Placement. More than one (1) sign may be located on the same elevation as long as the primary visual orientation is different.
4. Letter Height. Sign lettering shall not exceed a maximum of eighteen (18") inches in height, however, ten (10") inch letter height is generally assumed to be adequate for most signs when the buildings are located close to a street or pedestrian travelway.
5. Design. All signs shall be designed to be in scale with the project design and compatible with the architectural character of each project.
1. Area. Maximum sign area shall be limited to a maximum of .75 square feet per one (1') linear foot of building frontage or twenty-five percent (25%) of the receiving wall area, whichever is less, up to a maximum sign area of seventy-five (75) square feet.
2. Height. The maximum height limit shall be fifteen (15') feet, measured from finished grade to top of sign.
3. Illumination. In Areas 1, 2, 3 and a portion of 4 (see attached map) of the Downtown Business District only indirect illumination is permitted.*
* Editor's Note: The map referred to herein may be found as Exhibit A, located at the end of this chapter.
4. Design. The design of the sign shall be compatible with the architectural style of the building and shall be in proportion and scale with the wall upon which it is mounted.
1. General. Signs shall contain illustrations which shall not pose a hazard to public health, safety or welfare.
2. Number. No more than one wall painted sign per premise or tenant occupancy (whichever is greater). Note: exceptions to the number of wall painted signs may be considered in some situations -see Placement restrictions.
3. Design. All wall painted signs shall be designed to be in scale with the project design and compatible with the architectural character of the building upon which it is placed.
4. Approval. All permit applications for wall painted signs shall be approved by the Design Review Board.
5. Area. Sign area shall be limited to a maximum of .75 square feet per one (1') linear foot of building frontage or twenty-five percent (25%) of the receiving wall, whichever is less, up to a maximum sign area of seventy-five (75) square feet.
6. Orientation. Wall painted signs are permitted only on building walls that are parallel to the street frontage of the subject property. For instances where multiple street frontages are present, the wall painted sign shall be placed on the building wall that is parallel to the street frontage of the street with the higher usage.
7. Removal. Wall painted signs associated with the operation of a business or use which ceases to operate and/or wall painted signs which have been defaced or damaged and are not repaired to their original state shall be considered to be nonconforming signs subject to the provisions of subsection 32-98.32 of this article.
1. Area. Maximum sign area shall be limited to a maximum of .75 square feet per one (1') linear foot of awning length or seventy-five percent (75%) of the flat vertical plane of the awning where the sign is located, whichever is less, up to a maximum sign area of twenty (20) square feet per awning.
2. Number. One (1) sign per elevation and a maximum of up to two (2) signs per business.
3. Height. The maximum height limit for any lettering on the awning shall be twelve (12') feet, measured from finished grade.
4. Location. Sign letters shall be located on a flat vertical plane of the awning. The minimum clearance under a canopy located over a pedestrian walkway shall be seven (7') feet.
5. Illumination. While indirect lighting is permitted for pedestrian walkways under the canopy of the awning, internally illuminated canopies are prohibited.
6. Design. The design and shape of the awning shall be in scale with the architectural style of the building.
e. Shingle Sign and Projecting Sign.
1. Area. Maximum sign area shall be five (5) square feet.
2. Height. Minimum sign clearance shall be seven (7') feet to the bottom of the sign. Projecting signs shall not project more than five (5') feet from the wall upon which they are attached.
3. Illumination. Only indirect illumination is permitted in Areas 1, 2, 3 and 4 (see attached map) of the DBD: Downtown Business District.*
* Editor's Note: The map referred to herein may be found as Exhibit A, located at the end of this chapter.
4. Design. The sign shall be compatible with the architectural style of the building and shall be in proportion and scale with the space upon which it is mounted.
1. Area. Maximum sign area shall be twenty-five percent (25%) of the contiguous window area.
2. Design. The sign shall be compatible with the architectural style of the building and shall be in proportion and scale with the space it is located in. The sign shall be applied to the window in a professional manner and shall be of a permanent nature.
3. Use of Neon. For neon sign standards, see subsection 32-98.19c. of this article.
g. Freestanding Signs. Freestanding signs are allowed in addition to other project signs providing they meet the following standards:
(a) Area. The maximum sign area shall be thirty-five (35) square feet for lots with a minimum lot frontage of one hundred twenty-five (125') feet. The maximum sign area shall be twenty (20) square feet for lots with one hundred to one hundred twenty-four (100'-124') feet of lot frontage. The base or support structure for the sign is not calculated as a part of the sign area unless it is designed to form an integral background for the display.
(b) Height. Maximum height limit shall be seven (7') feet measured from finished grade.
(c) Location. Ground signs shall be located a minimum of three (3') feet from the back of the sidewalk, and minimum two (2') feet back from the property line, whichever is greater. A ground sign may only be located on a property where the primary structure is set back a minimum of twenty (20') feet from the public right-of-way. No sign shall be located within the public right-of-way, on a public utility easement or within the sign sight triangle for a street or driveway.
(d) Number. For single tenant buildings or projects no more than one (1) ground sign is allowed. These signs are allowed in addition to the maximum number of tenant identification signs allowed in the project.
(e) Minimum lot width. No ground signs may be established on lots with a minimum lot dimension of less than one hundred (100') feet, measured at the street.
(f) Message. The sign shall be limited to the address of the premises, and either 1) name of building complex, or 2) the logo and/or name of a single tenant.
(g) Illumination. Only indirect illumination is permitted, unless approved under a master sign program (see subsection 32-98.13).
(a) Area. Maximum sign area shall be six (6) square feet. The base or support structure for the sign shall not be calculated as a part of the sign area unless it is designed to form an integral background for the display.
(b) Height. Maximum height limit shall be seven (7') feet to the top of the support structure of the sign plus an additional one (1') foot for a decorative element extending above, such as a light fixture.
(c) Location. The edge of a mini-pole sign shall be located a minimum of one (1') foot back from the sidewalk, or one (1') foot back from the property line, whichever is greater. No sign shall be located within the public right-of-way or within the sign sight triangle for a street or driveway.
(d) Number. One (1) mini-pole sign shall be allowed per property.
(e) Minimum lot width. No minimum lot width required.
(f) Illumination. Only indirect illumination is permitted.
3. Off-Site Commercial Identification Sign.
(a) Area. Maximum sign area shall be determined by the Design Review Board. The base or support structure for the sign shall not be calculated as a part of the sign area unless it is designed to form an integral background for the display.
(b) Height. Maximum height limit shall be seven (7') feet to the top of the support structure of the sign plus an additional one (1') foot for a decorative element extending above, such as a light fixture.
(c) Location. The edge of the off-site commercial identification sign shall be located a minimum of one (1') foot back from the sidewalk, or one (1') foot back from the property line, whichever is greater. No sign shall be located within the public right-of-way or within the sign sight distance triangle for a street or driveway.
(d) Number. One (1) off-site commercial identification sign may be permitted in the Downtown Business District for every two (2) sides of a connecting street intersection with Danville Boulevard, Hartz Avenue, Railroad Avenue, Diablo Road, Hartz Way and San Ramon Valley Boulevard.
(e) Minimum lot width. No minimum lot width required.
(f) Illumination. Only indirect illumination is permitted.
4. Neighborhood Identification Sign.
(a) Area. Maximum sign area for neighborhood identification signs shall be thirty-five (35) square feet, unless the sign structure is tended to be a focal landscape feature, then the maximum size is subject to review and approval by Planning Division.
(b) Height. Maximum height limit shall be seven (7') feet, measured from finished grade.
(c) Location. A neighborhood identification sign may be located on a landscape wall, but not on the architectural soundwall of a development, if applicable. No sign shall be located within the public right-of-way, on a public utility easement or within the sight distance triangle (see Subdivision Ordinance definition) for a street or driveway.
(d) Number. One (1) neighborhood identification sign shall be permitted per street entrance, but no more than three (3) neighborhood identification signs per development.
(e) Maintenance. The neighborhood identification sign shall be maintained in good condition by a Homeowners Association, or shall be subject to correction by the Town and the cost assessed back to the Homeowners Association.
(Ord. #91-30, §2; Ord. #95-06, §3)