Definitions. The following special definitions shall apply for purposes of this section:
COMMERCIAL DIRECTORY SIGNA combination, on a single structure not exceeding eight feet in height, of a sign identifying a business complex with other smaller uniform signs listing businesses on a property. Such signs shall replace freestanding signs which the advertisers would otherwise have rights to place on the property and use no more than 20 square feet in surface area on each side to identify a complex nor more than 10 square feet on each side to identify a specific business or service.
CONTRACTOR SIGNA sign of a builder or contractor which is erected and maintained while such persons are working on a property and is immediately removed when the work is complete.
GROUND SIGNA sign rising from a ground foundation and not over eight feet in height. The entire bottom of such sign is in contact with or in close proximity to the ground.
INCIDENTAL COMMERCIAL SIGNAn advertising sign on which is located a simple message directed only to persons on the lot, such as a gas pump sign, credit card sign, or pricing sign placed in a window or on a door.
POLE SIGNA sign supported by a pole(s) as a structure independent of any building. Pole signs are also separated from the ground by air.
PORTABLE SIGNA sign not permanently attached to the ground or a structure and designed to be transported, including signs on wheels, A- or T-frames, or any other movable device or vehicle.
REAL ESTATE SIGNA sign which advertises the availability of land, buildings or spaces within buildings as being for sale or rent.
SIGNAny device, facade, fixture, material, placard, or structure that uses any color, form, graphic, picture, illumination, symbol or writing to advertise, announce, declare or identify a purpose or entity or to communicate information of any kind to the public outside of a building, including neon- or fluorescent-painted building outlines and similar devices.
SIGN HEIGHTThe height of any sign shall always refer to the height of the topmost portion of the sign from grade level, unless the foundation for such sign shall be positioned below the adjoining road grade, in which case the height shall be measured from the road grade.
SURFACE AREAThe size of any sign, computed by multiplying its greatest length by its greatest height. Sign supports or foundations not exceeding three feet in height and not bearing advertising material shall not be included. The surface area of signs with no definable edges (e.g., raised letter attached to a facade) shall be that area within the perimeter of a single line enclosing the advertising material. The reverse side of any sign may, however, be used without counting toward total sign area.
TRAFFIC DIRECTION SIGNAn informational sign on which is located a simple traffic directive directed only to persons on the lot, such as a "no parking," "loading in rear," "one-way," or "office this way" sign.
WALL SIGNA sign painted on or attached flush with a structural wall of a building, including window signs occupying more than 50% of the window or door surface and projecting signs not extending out from the structural wall surface more than 18 inches.