As used in this article, the following terms shall have the meanings indicated:
BUILDING FRONTAGEFor the purposes of calculating the allowable total sign area:
(1) The linear footage of the building face which serves as a principal approach to a building and which building face fronts upon a public street, a shopping center driveway, parking area containing a minimum of six parking spaces or pedestrian mall or walkway.
(2) For corner lots, such footage may be calculated separately for the principal approach and one adjacent face, if such face also fronts on a public street, a shopping center driveway, public parking area containing a minimum of six vehicle parking places, pedestrian mall or public walkway. A sign area calculated for each frontage shall be erected on that frontage only and shall not be increased by the sign area calculated for another frontage.
LOT, CORNERA lot which abuts on at least two intersecting public streets. In a shopping center district, driveways, public parking areas containing a minimum of six vehicle parking places, pedestrian malls and public walkways shall be considered public streets for the purpose of this definition. Frontage upon a service driveway to an unloading area shall not be considered in determining corner lot status.
SIGNAny name, nameplate, emblem, painting, banner, pennant, balloon, placard, billboard, poster, panel, display, illustration, structure or other device, illuminated or nonilluminated, used for visual communication which is affixed, painted or represented, directly or indirectly, upon a building or other outdoor surface or is painted or affixed to or propelled or towed by a vehicle, other than one licensed by the Public Utilities Commission, for the purpose of bringing the subject thereto to the attention of the public or advertising a business, commodity, service, product or political candidate or candidates or for identifying a business, structure or use of land. Bumper stickers of one square foot or less and vehicles used regularly in association with a specific business that have advertising affixed, painted or represented directed upon the vehicle pertaining to the business are not considered signs under this article, provided that said vehicles are operable and display current inspection and registration and are not parked within 50 feet of the curbline.
SIGN AREAThe area of the largest single face of the sign within a perimeter which forms the outside shape, including any frame, and forms an integral part of the display, but excluding the necessary supports or uprights on which the sign may be placed, subject to the following:
(1) For double-faced signs or V-type signs, the interior angle of which does not exceed 45°, only one face shall be applicable in computing sign area.
(2) For V-type signs, the interior angle of which exceeds 45°, both faces shall be applicable in computing sign area.
(3) The area of an irregularly shaped sign, including signs consisting of separate modules, figures or letters, shall be deemed to be the total square footage of the smallest single square or rectangle into which all of the separate modules, figures or letters which comprise the irregularly shaped and/or modular sign would fit. The background area of a freestanding sign cannot exceed 25% of the allowable total sign area.