Any lawful nonconforming use of a portion of a building may be extended throughout the building, and any lawful nonconforming building or any building of which a lawful nonconforming use is made may be extended upon the lot occupied by such building and held in single and separate ownership on the effective date of this chapter, except in case of nonconforming uses which existed prior to the effective date of this chapter, and, in those cases, the nonconformity shall be determined as of the date the use first became nonconforming, provided that the floor area of such building shall not be increased by more than a total of 50% of the area of such building existing on the date it first became a lawful nonconforming building or a building of which a lawful nonconforming use is made, and provided further that any structure, alteration, extension or addition shall conform to all the height, area, width, yard and coverage requirements for the district in which it is located.