Purpose and intent. The purpose of the East Valley Parkway overlay zone is to identify and designate the East Valley Parkway overlay area, described in this chapter and incorporated by this reference, to encourage revitalization of the area, and to ensure land use compatibility by establishing standards to enhance the area's appearance, strengthen its economic base, increase property values, and support surrounding areas.

Applicability. This article shall apply to all public and private development located within the overlay zone, that requires discretionary or administrative permits, including new development, additions, expansions, exterior modifications and changes in land use. The East Valley Parkway overlay zone shall be used in conjunction with the East Valley Parkway area plan document adopted by separate resolution, to implement the general plan by establishing appropriate design guidelines for site planning, architectural style, landscaping, signage and lighting, and to establish permitted, conditional and accessory uses.

Underlying zone. Areas zoned general commercial (CG) and located within the overlay zone shall comply with any underlying zone requirements as well as the East Valley Parkway area plan.

Conflict in zone standards. If there is any express conflict between the underlying zone standards and the overlay zone standards, the overlay zone standards shall prevail.