No nonconforming use shall be modified, extended, enlarged, increased in volume or intensity of use, or changed in character, nature or scope. For the purposes of this section, a nonconforming use shall be considered to have been enlarged if it has been changed in any manner which results in an extension of the use to any portion of a building or premises where such use was not previously conducted or which was not previously used for such use, an increase in the floor area or land area occupied or utilized by the use, an increase in the times or days of operation of the use, or a change in the nature or scope of the use. The foregoing factors shall not be exclusive, and, where appropriate circumstances exist to support such conclusion, the Building Department Director may conclude that an enlargement of a nonconforming use has occurred even in the absence of any of such factors.