The reviewing board approval may refer the site plan to the City Engineer, Planner, Police Department, Fire Department and/or any other pertinent departments for review and comment. Following receipt of such comments, the reviewing board, before approval, shall determine that the proposed site plan and structure will compare favorably with community standards, other neighborhood improvements and the properly intended and planned appearances throughout any street or neighborhood. In making such determination, the reviewing board shall consider the objectives of review as set forth in this article.