Definitions. When used in this article, the following words and phrases shall have the specific meaning as hereinafter defined, and any words not listed shall have the meanings provided in other respective state, county and Village ordinances.
AREA
The area of a sign shall be calculated to encompass all elements of the actual sign face, including any writing, representation, emblem or any figure or similar character together with any material forming an integral part of the display or forming the backing surface or background on which the message or symbols are displayed.
(1)
For a wall sign painted on or applied to a building or to a freestanding wall, the area shall be calculated using the sum of the area of the smallest rectangles that will encompass each continuous element, to include all lettering, wording and accompanying designs or symbols, together with any background of a different color other than the natural color or finish material of the building or architectural wall.
(2)
The main supporting sign structure (i.e., brackets, posts, foundation, etc.) shall not be included in the area measurement if such framework is incidental to the display.
(3)
When a sign has two faces, the area of each face or side shall apply in determining the area.
(4)
Irregular-shaped signs, excluding wall signs, will be calculated using the area of the smallest rectangle that will encompass every element of the sign.
BANNER
A sign intended to be hung either with or without a frame, and that possesses characters, letters, illustrations, or ornamentations applied to paper, plastic, or fabric of any kind.
BEACON
A stationary or revolving light that flashes or projects illumination, single color or multicolored, in any manner that is intended to attract or divert attention.
BILLBOARD
A freestanding structure consisting of poster panels, painted bulletins or painted/plastic panels that advertise goods, products, services, etc., not necessarily sold on the premises on which the sign is located.
BULLETIN BOARD
A sign located on the premises of a charitable, religious, or educational institution or a public body for purposes of announcing events that are held on the premises.
CANOPY SIGN
Any sign that is attached to or part of an awning, canopy or other fabric, plastic or structural protective cover over a door, entrance, window or outdoor service area.
CONSTRUCTION SIGN
A sign identifying individuals or companies involved in design, construction, wrecking, financing, or development of a building/lot and/or identifying the future use of the building/lot.
DIRECTIONAL SIGN
A sign for the purpose of directing patrons or attendants to an establishment off the main traveled highway, or to service clubs, churches, schools or other nonprofit organizations; also, signs solely indicating ingress and egress placed at driveway locations and containing no advertising material.
DIRECTORY SIGN
A sign that indicates the name of four or more occupants or tenants located on the premises.
DISPLAY SURFACE
The surface made available on the sign, either for the direct mounting of letters and decorations or for the mounting of facing material intended to carry the entire advertising message.
DOUBLE-FACED SIGN
A sign with copy on two parallel faces that are back-to-back, facing in opposite directions.
ELECTRONIC MESSAGE CENTER
A sign in which electronic means is used to change the letters, characters, message and graphics.
EXTERNAL ILLUMINATION
Illumination of a sign with an exterior light source.
FACING
The surface of the sign or billboard upon, against, or through which the message of the sign or billboard is displayed.
FLASHING SIGN
A sign whose illumination is not kept constant in intensity at all times when in use and/or which exhibits changes in light, color, direction, animation and word/text changes. Illuminated signs that indicate the date, time and temperature will not be considered flashing signs.
GROUND SIGN
A sign that is freestanding, placed directly on or is supported by the ground, and is not physically attached to any structure.
ILLUMINATED SIGN
A sign in which an artificial source of light is used in connection with the display of such sign.
INTERNAL ILLUMINATION
Illumination of a sign in which the source of light is contained within the sign itself.
LETTERS AND DECORATIONS
The letters, illustrations, symbols, figures, insignia, logo and other media employed to express and/or illustrate the sign message.
MARQUEE
A permanent roof-like structure attached to and supported by the building and projecting over public property.
MARQUEE SIGN
A sign attached to, painted on, or supported by a marquee.
MOBILE MOUNTED SIGN
A sign, excluding banners, mounted on a frame or chassis designed to be easily relocated, including, but not limited to, those mounted on wheels, mobile platforms, or trailers.
MONUMENT SIGN
A sign that is continuous from the ground up to its maximum height and is not attached to any structure.
NEON OR OTHER GAS TUBE ILLUMINATION
Illumination from a light source consisting of a neon or other gas tube that forms letters, symbols or other shapes.
NONCONFORMING SIGN
A sign existing at the effective date of the adoption of this chapter that does not conform to the terms of this chapter.
OFF-PREMISES SIGNS
Any sign that advertises, calls attention to or identifies an occupant, business or property situated on a different lot than the sign.
ON-PREMISES SIGNS
Any sign that advertises, calls attention to or identifies an occupant, business or property situated on the same lot as the sign.
OUTDOOR ADVERTISING
Any outdoor structure or device that is used as an announcement, declaration, demonstration, display, illustration, indication, symbol, insignia, logo, emblem or advertisement.
PEDESTAL SIGN
A freestanding sign whose bottom edge is located above the natural grade and is supported by one or more uprights/poles and is not attached to any part of a structure.
PORTABLE SIGN
A sign not permanently affixed to the ground, building, or other structure and that may be easily moved from place to place.
PROJECTING SIGN
A cantilevered sign affixed to and protruding perpendicularly from the external wall of a building or structure.
REAL ESTATE SIGN
A sign that is used to offer for sale, lease, or rent the premises upon which such sign is placed.
ROOF SIGN
A sign or billboard that is located or projects above the lowest point of the eaves or the top of the parapet wall of any building, or that is painted on or fastened to a roof.
SHOPPING CENTER
A planned/coordinated grouping of architecturally unified commercial establishments built on the same site and managed as one operating unit offering for sale goods such as food, drugs, hardware and personal services.
SIGN
Any display of lettering, logos, colors, lights, or illuminated neon tubes visible to the public from outside of a building or from a traveled way that either conveys a message to the public or intends to advertise, direct, invite, announce or draw attention to goods, products, services, facilities, persons, property interest or business either on the lot or on any other premises.
TEMPORARY SIGN
A ground sign, banner, or mobile mounted sign erected for the purpose of designating a building, new tenant, development, subdivision promotion, announcement of a special event or similar informational purpose.
TRIM
The moldings, battens, capping, nailing strips, lattice and platforms attached to any sign or billboard structure.
VIDEO DISPLAY
Any sign displaying a motion video.
WALL SIGN
A sign or billboard affixed or attached directly to the exterior wall of a building or structure.
WARNING SIGN
A sign, containing no advertising material, warning the public of the existence of danger.
WINDOW SIGN
A sign attached to, placed upon, or painted on the interior of a window or door of a building that is intended for viewing from the exterior of such building.