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Lake Winnebago City Zoning Code

ARTICLE VIII

Signs

[1]
Editor's Note: Ord. No. 903, adopted 5-26-2021, repealed former Art. VIII, Signs, which consisted of Sections 400.570 through 400.670. Former Art. VIII was derived from Ord. No. 700, 9-26-2007.
Subsequently, Ord. No. 930, adopted 8-24-2022, repealed former Art. VIII, Signs, which consisted of Sections 400.570 through 400.610. Former Art. VIII derived from Ord. No. 903, 5-26-2021.
Cross Reference: As to Sign Code Violations and Enforcement, see Section 220.326.

Section 400.570 Purpose.

[Ord. No. 930, 8-24-2022]
A. 
The purpose of this Article is to create the framework for a comprehensive and balanced system of sign regulation to facilitate an easy and pleasant communication between people and their environment and to avoid the visual clutter that is potentially harmful to traffic and pedestrian safety, property values, business opportunities, and community appearance. It is the intent of these provisions to preserve or enhance the character and scenic vistas of the City by authorizing the use of signs which are:
1. 
Compatible with their surroundings.
2. 
Appropriate to the activity to which they pertain.
3. 
Expressive of the identity of individual activities and the community as a whole.
4. 
Legible in the circumstances in which they are seen.
B. 
The Board finds that signs obstruct views, distract motorists, displace alternative uses for land, and pose other problems that legitimately call for regulation. The purpose of this Article is to regulate the size, color, illumination, movement, materials, location, height, and condition of all signs placed on private property for exterior observation, thus ensuring the protection of property values, the character of the various neighborhoods, the creation of a convenient, attractive and harmonious community, protection against destruction of or encroachment on historic convenience to citizens and encouraging economic development. This Article allows adequate communication through signage while encouraging aesthetic quality in the design, location, size, and purpose of all signs. This Article must be interpreted in a manner consistent with the First Amendment guarantee of free speech. If any provision of this Article is found by a court of competent jurisdiction to be invalid, such finding must not affect the validity of other provisions of this Article which can be given effect without the invalid provision.
C. 
A sign placed on land or on a building for the purpose of identification, protection, or directing persons to a use conducted therein must be deemed to be an integral but accessory and subordinate part of the principal use of land or building. Therefor, the intent of this Article is to establish limitations on signs in order to ensure they are appropriate to the land, building, or use to which they are appurtenant and are adequate for their intended purpose while balancing the individual and community interests identified in Subsection (A) of this Section.
D. 
These regulations are intended to promote signs that are compatible with the use of the property to which they are appurtenant, landscape, and architecture of surrounding buildings, are legible and appropriate to the activity to which they pertain, are not distracting to motorists, and are constructed and maintained in a structurally sound and attractive condition.
E. 
These regulations distinguish between portions of the City designed for primarily vehicular access and portions of the City designed for primarily pedestrian access.
F. 
These regulations do not regulate every form and instance of visual communication that may be displayed anywhere within the jurisdictional limits of the City. Rather, they are intended to regulate those forms and instances that are most likely to meaningfully affect one (1) or more of the purposes set forth above.
G. 
These regulations do not entirely eliminate all of the harms that may be created by the installation and display of signs. Rather, they strike an appropriate balance that preserves ample channels of communication by means of a visual display while still reducing and mitigating the extent of the harms caused by signs.
H. 
These regulations are not intended to and do not apply to signs erected, maintained, or otherwise posted, owned, or leased by this State, the Federal Government, or this City. The inclusion of "government" in describing some signs does not intend to subject the government to regulation but instead helps illuminate the type of sign that falls within the immunities of the government from regulation.

Section 400.580 Definitions.

[Ord. No. 930, 8-24-2022]
The following words, terms, and phrases, when used in this Chapter, shall have the meanings ascribed to them in this Article, except where the context clearly indicates a different meaning:
FREESTANDING MOVEMENT SIGN
Any sign which is supported by one (1) or more columns, uprights, or braces in or upon the ground or supported directly upon the ground.
GOVERNMENT SIGNS
Signs or notices erected by the City, the State, the County, or the Federal Government, or any of their subdivisions, as well as school districts or other special purpose districts created by the State Constitution or Statute.
MARQUEE
A permanent roofed structure attached to and supported by the building and projecting over public property.
OUTDOOR ADVERTISING SIGN
A sign that advertises goods, products, or services which are not sold, manufactured, or distributed on or from the premises or facilities on which the sign is located.
ROOF SIGN
A sign erected upon or above a roof or parapet of a building or structure.
SIGN
A name, identification, description, display, or illustration, which is affixed to, painted, or represented directly or indirectly upon a building, or other outdoor surface which directs attention to or is designed or intended to direct attention to the sign face or to an object, product, place, activity, person, institution, organization, or business. Signs located completely within an enclosed building, and not exposed to view from a street, must not be considered a sign. Signs not visible from the public right-of-way or from any adjacent property are not to be considered signs. Each display surface of a sign or sign face must be considered a sign. Flags of the United States, of the Armed Forces of the United States, of any State of the union, or of this City are not considered signs.
SIGN AREA
The space enclosed within the extreme edges of the sign for each sign face, not including the supporting structure or where attached directly to a building wall or surface, the space within the outline enclosing all the characters of the words, numbers, or design.
SIGN CODE OFFICIAL
Shall mean the Mayor or another person designated by the Mayor. The Mayor or designated Sign Code Official may designate such deputies or assistants as may be necessary or convenient.
SIGN FACE
The entire display surface area of a sign upon, against, or through which copy is placed. The area of any sign shall be estimated based on the largest rectangle that is required to enclose the sign. In case of an irregular sign, the area shall be the sum of the areas of the rectangles necessary to enclose the sign [computed for one (1) side only]. The area of V-type signs, multi-faced signs, two-face ground signs, and signs as faces for marquees shall be computed on the total face area.
SIGN STRUCTURE
Any structure which supports or is capable of supporting any sign as defined in this Chapter. A sign structure may be a single-pole and may or may not be an integral part of the building.
SNIPE SIGN
Any small sign, generally of a temporary nature, made of any material, when such sign is tacked, nailed, posted, pasted, glued, or otherwise attached to trees, poles, stakes, fences, or other objects not erected, owned, and maintained by the owner of the sign.
WALL SIGN
Any sign attached to or erected against the wall of a building or structure with the exposed face of the sign in a plane parallel to the plane of a wall.

Section 400.590 Sign Permit Required.

[Ord. No. 930, 8-24-2022]
A. 
Except as otherwise provided in this Article, no sign shall hereafter be erected, constructed, or altered except as provided by this Article, and only after a permit for such sign has been issued by the Sign Code Official.
B. 
A sign permit shall not be required to repair, clean, repaint or refurbish any existing sign unless such activity involves the replacement, reconstruction, or relocation of the sign.
C. 
A sign permit shall not be required for changing the copy of a sign, provided there are no changes to the sign structure or cabinet and the area of the sign is not being enlarged.
D. 
A sign permit shall not be required if the sign is exempt as provided in this Article.
E. 
An application for a sign permit shall contain the following:
1. 
The name, address, telephone number, and signature of the owner or lessee or contractor of the property upon which the sign is to be located;
2. 
A site plan which shows the location and dimensions of buildings, structures, and existing and proposed signs located on the lot upon which the sign is to be placed;
3. 
A dimensioned elevation of the building on which the sign is to be placed with the location of the sign clearly identified;
4. 
A scaled or dimensioned drawing of the sign; and
5. 
All applicable application fees.
F. 
The Sign Code Official shall review a completed sign permit application and shall issue the sign permit upon a determination that the sign meets the requirements of this Article.
G. 
Issuance of a sign permit shall not relieve the applicant from complying with all other applicable local or State laws relating to displaying or erecting a sign.
H. 
Approved sign permits shall become null and void six (6) months after their date of approval if the sign is not erected within that time.
I. 
The Sign Code Official is hereby authorized and empowered to revoke any approved sign upon the failure of the holder thereof to comply with the provisions of this Article.
J. 
Within five (5) days of the erection, construction, or modification of a sign pursuant to an approved sign permit, the applicant shall notify the Sign Code Official who shall inspect such sign and approve the same if it is in compliance with the provisions of this Article. If the sign does not comply with the provisions of this Article, the Sign Code Official shall notify the applicant, in writing, of such non-compliance and give the applicant thirty (30) days to comply; a shorter time period may be required when it is determined the condition of the sign or sign structure present a danger to the public health, safety or welfare.
K. 
A permit shall not be required for signs which are embedded or set into a building or which are so constructed and erected as to become a part of the building.
L. 
A sign permit shall not be required if the sign is exempt as provided in this Article.

Section 400.600 Exempt Signs.

[Ord. No. 930, 8-24-2022]
A. 
This Article shall not apply to the following signs:
1. 
Signs which are not visible from any public right-of-way or from any adjoining property.
2. 
Signs required by Federal or State law which do not exceed the minimum number and dimensional requirements of that law as well as signs that are protected by State or Federal Statutes.
3. 
Construction project signs, provided:
a. 
Maximum size of one thousand (1,000) square inches per face;
b. 
One (1) sign allowed per street frontage;
c. 
Signs shall not be displayed prior to commencement of construction and shall be removed upon completion of construction; and
d. 
Signs shall be located on the premises under construction.
4. 
Government signs shall be exempt from the regulations of this Article, including informational, legal notices, railroad crossing signs, and other warning or emergency signs as are necessary to enforce City laws or control traffic. In addition, railroad crossing or safety signs and warning signs erected by utilities whether public or private shall be exempt.
5. 
Temporary signs erected by private companies to direct traffic or to warn of road hazards or work occurring in the public right-of-way, or to protect workers working in or near the right-of-way are exempt.
6. 
Real estate signs, provided:
a. 
Maximum size for signs shall be one thousand (1,000) square inches in area;
b. 
One (1) sign allowed per street frontage;
c. 
Sign(s) shall not be displayed prior to the property being offered for sale and shall be removed within ten (10) days of the sale closing;
d. 
Sign(s) shall be located only on the premises being offered for sale;
e. 
One (1) additional sign will be allowed for properties advertising an open house, provided they are only displayed on the actual day of the event and are removed at the conclusion of the event.
7. 
A permit shall not be required for any sign placed or painted on the inside of a building or on the inside or outside of any bus, taxicab, or another vehicle.
8. 
A permit shall not be required for plates constructed of bronze, brass, stone, or other non-combustible materials when built or attached to the walls of a building or other structure, provided that such plates bear only the family name and/or address of the building.
9. 
Horizontal directional signs flush with paved areas are exempt from these standards.
B. 
Signs placed in the public right-of-way or on publicly owned land and which are not in compliance with the regulations of this Article are subject to removal by the City without notice or compensation. In addition, any sign that is not in compliance with the regulations of this Article is subject to the provisions of Article VI, Section 220.326 "Sign Code Violations And Enforcement." These provisions may be applied to the person or business placing such sign, business, or organization advertised in such sign or the owner of the property on which the sign is placed.

Section 400.610 Prohibited Signs.

[Ord. No. 930, 8-24-2022]
A. 
The following types of signs shall be prohibited, except as stated below or as otherwise specifically provided for herein:
1. 
Outdoor advertising signs.
2. 
Attention-attracting devices, including, but not limited to, banners, pennants, streamers, wind-operated mechanisms, inflatable devices, flashing lights, beacon lights, and strobe lights, except as allowed for temporary fireworks sales signs.
3. 
Portable signs or similar signs that are not permanently affixed to a building, structure, or the ground, other than temporary signs as specifically provided for herein.
4. 
Pole signs.
5. 
Roof signs (signs attached to mansard roofs shall be considered roof signs).
6. 
Signs containing obscene material.
7. 
Vehicles (including trailers) parked so that they function primarily as a sign. Vehicles shall be considered signs if all of the following conditions are met:
a. 
The vehicle is parked at a prominent location.
b. 
The sign can be easily read by people driving past the vehicle.
c. 
The vehicle is parked at the same or similar location for forty-eight (48) hours.
d. 
There is no stated or apparent reason, other than signage purposed, that justify the vehicle being at the location.
8. 
Snipe signs are prohibited in all Districts.

Section 400.620 Regulations Applicable To All Signs.

[Ord. No. 930, 8-24-2022]
A. 
The following provisions shall be applicable to all signs unless otherwise provided for herein.
1. 
All signs shall have sound structural quality and be maintained in good repair.
2. 
All signs shall be located such that they do not obstruct the view of or interfere with pedestrian or vehicle traffic; traffic signals, signs or devices; or other signs erected by governmental agencies.
3. 
Signs shall not be located within the public right-of-way.
4. 
All parts of a sign shall be set back a minimum of three (3) feet from the side and rear property lines.
5. 
All outdoor signs and supports shall be weather resistant to prevent rust, peeling, flaking, or fading.
6. 
Signs shall not be attached to utility poles or other appurtenances that exist within the public street right-of-way.
7. 
Signs shall not interfere in any way with the free use of any fire escape, exit, or standpipe.
8. 
Signs shall be located a minimum of six (6) feet horizontally or twelve (12) feet vertically from overhead electrical conductors which are energized in excess of seven hundred fifty (750) volts.
9. 
Any sign located on the property of a business no longer in operation shall be removed by the owner.
10. 
Any sign located on the property of a business that will no longer be in operation within thirty (30) days must be removed within ten (10) days of its closure.
11. 
Wall signs shall not project beyond the plane of the wall more than one (1) foot.
12. 
All monument signs shall be located within a landscaped area, extending a minimum of three (3) feet on all sides of the sign base.
13. 
Electronic message panels shall not exceed thirty percent (30%) of the sign area.

Section 400.630 Master Sign Plans.

[Ord. No. 930, 8-24-2022]
A. 
Approval Of Master Sign Plans.
1. 
New Development. Master sign plans for new development shall be approved in conjunction with a major development plan as outlined in Section 400.250 "Development Plan Applications."
2. 
Existing Development And Amendments. Master sign plans for developments constructed or approved prior to the effective date of this Article or amendments to approved master sign plans shall be reviewed and approved by the Zoning Administrator or their designees. If the Zoning Administrator or their designees determines that the plan or amendment has a significant impact on adjacent property or the community in general, the plan shall be processed in accordance with the regulations for "new development" above.
3. 
Master sign plan submittal requirements:
a. 
A site plan of the facility's complex at a scale of not less than one (1) inch equal one hundred (100) feet.
b. 
The location of all buildings, parking lots, driveways, and landscaped areas on the subject property.
c. 
Computation of the maximum total sign area, the total number of signs, the area of each sign, and the height of each sign.
d. 
An accurate indication of the site plan of the location of any existing or proposed sign.
e. 
A depiction of each sign detailing the following: materials, lighting, color scheme, lettering or graphic style, location of each sign on the buildings, and sign proportions.

Section 400.640 Temporary Signs, All Districts.

[Ord. No. 930, 8-24-2022]
A. 
Special Event Banners. The City finds that the use of banners attached to City infrastructure or within the City right-of-way creates a presumption that the speech conducted therein is by the City or endorsed by the City creating a compelling interest for the City to control the use and content of such banners. Therefor:
1. 
Special event banners or flags may only be placed on City-owned or controlled poles with the written consent of the City.
2. 
Banners or flags may only be placed on privately owned poles or other privately owned structures which are within the right-of-way of the City and shall be allowed with the written consent of the City and the private owner.
3. 
All consents required herein shall include a specific date by which the banners will be removed.
4. 
No application for consent will be considered by the City unless such an application includes a written commitment by the applicant to remove any banner which becomes faded, tattered, torn, or frayed.
5. 
Any banner or flag allowed by this Section shall be erected and removed at the sole cost of the applicant unless the City specifically agrees otherwise.
B. 
Temporary Signs That Are Allowed At Any Time.
1. 
A property owner may place one (1) sign no larger than one thousand (1,000) square inches in area, on a single parcel at any time. Such sign may remain for a period not to exceed sixty (60) days, after which it must be removed for at least sixty (60) days and then may be replaced.
2. 
A property owner may place a sign no larger than eight and a half (8.5) inches by eleven (11) inches in one (1) window on the property at any time.
3. 
Signs consisting of multiple signs to display one (1) message may be placed on the property for a period of no longer than three (3) days in length.
4. 
Additional Seasonal Signs. In addition to the signs allowed at any time, the following additional signs will be permitted during the times set forth below:
a. 
Election Seasons.
(1) 
An election season is defined as the period beginning sixty (60) days prior to an election and ending ten (10) days after an election.
(2) 
During an election season, a property owner may place up to one (1) additional sign no larger than one thousand (1,000) square inches in area, for each race or issue on the ballot, not to exceed a total of one (1) sign per twenty-five (25) feet of road frontage for the property.
b. 
Winter Holiday Season.
(1) 
The winter holiday season is defined as the period between November 15th of each year and January 15th of the following year.
(2) 
During the winter holiday season, a property in any district may display one (1) additional sign no larger than one thousand (1,000) square inches.
c. 
Real Estate Sales.
(1) 
One (1) temporary sign may be located on a property when the owner is offering the property for sale, rent, or lease.
(2) 
The sign is displayed only from the period beginning when the property is offered for sale, rent, or lease, and ending not later than ten (10) business days after a contract for sale, rent, or lease has been signed or the property is no longer for sale, rent, lease.
(3) 
Signs indicating an open house, that the property is under contract, that the property has been sold, or similar signs, regardless of content, may be attached to the permitted sign while that sign is allowed.
C. 
Location Of Temporary Signs.
1. 
Temporary signs shall not be located in the public right-of-way.
2. 
Safe Harbor Position. The owner of any property may presume that the right-of-way extends ten (10) feet from the back of the curb, or ten (10) feet from the edge of the paved surface where there is no curb or gutter, or five (5) feet from any public sidewalk. Such presumption shall in no way affect the legal rights of the owner of the public right-of-way or the property owner. Such presumption shall not apply if the owner has actual knowledge of where the right-of-way extends. This presumption is established merely as a convenience. If, as a result of this presumption any sign should be wholly or partly within the actual public right-of-way, the presence of the sign shall not be construed to be an endorsement of the message of the sign by the public owner nor shall it be considered to create a public forum and the public body may remove the sign at any time or prohibit the use of such public right-of-way in the future.
3. 
Temporary signs shall not be painted on, attached to, or affixed to any trees, rocks, or other similar organic or inorganic natural matter or onto any light poles, utility poles, utility boxes, or similar apparatus.
4. 
Signs painted on or attached to vehicles or trailers shall not be considered temporary signs.
D. 
Prohibited Temporary Signs. The following types of signs and sign features are prohibited unless approved by the Board of Aldermen after review by the Planning Commission:
1. 
Moving, flashing, or animated signs;
2. 
Pennant streamers;
3. 
Accessory elements or features (such as computers, dolls, balloons, or other inflatable devices, etc.) attached to the temporary sign.
E. 
Removal. Temporary signs must be removed at the end of the period for which they are allowed. Temporary signs which are not removed shall be in violation of this Article.
F. 
Maintenance. Temporary signs must be maintained in good condition, free of tears and damage. Torn, damaged, or worn temporary signs must be repaired, removed, or replaced upon instruction to do so by the Sign Code Official. Signs which are replaced may remain for the duration of the period allowed.
G. 
Safety. Temporary signs may not be placed in such a way as to obstruct the line of sight of vehicles or obstruct pedestrians.
H. 
Exceptions.
1. 
These regulations shall not apply if the temporary sign is placed on an existing legal sign structure.
I. 
These regulations shall not apply to temporary government signs.

Section 400.650 Signs Permitted In All Districts.

[Ord. No. 930, 8-24-2022]
A. 
Public/Semi-Public Facilities. Religious institutions, libraries, community centers, and other public/semi-public facilities which are designed to accommodate an audience of no less than one hundred (100) people in a single room, shall be allowed additional signs as follows:
1. 
Facilities shall be allowed a total of two (2) signs with a maximum of one (1) monument sign. Signs shall be allowed in accordance with the following provisions:
a. 
Wall signs shall not exceed one thousand (1,000) square inches in area. Only one (1) wall sign shall be allowed per facade.
b. 
Flat stationary signs on the face of or beneath a marquee, canopy, or awning shall not exceed four (4) square feet in area.
c. 
Monument signs shall be located on the premises and be at least ten (10) feet from the street right-of-way. The total area of the sign, including the sign face, base, and supporting or decorative elements, shall not exceed twenty (20) square feet with a maximum height of four (4) feet above the average grade.
2. 
In lieu of the signs that would otherwise be permitted by the standards above, facilities with a land area of more than ten (10) acres may apply for approval of a master sign plan. A master sign plan is intended to allow larger facilities additional flexibility in regard to the number and size of signs installed on their complex while ensuring the signs fit with the use and site and respect the neighborhood. The plan shall be reviewed and approved by the Planning and Zoning Commission. In reviewing a master sign plan, the Planning and Zoning Commission shall consider the following:
a. 
The use of the facility;
b. 
The height of the building(s);
c. 
The surrounding land uses and zoning districts;
d. 
Relationship of the site to the surrounding street network; and
e. 
The topography of the site.
3. 
A master sign plan shall contain the following:
a. 
A site plan of the facility's complex at a scale of not less than one (1) inch equals one hundred (100) feet;
b. 
The location of all buildings, parking lots, driveways, and landscaped areas on the lot or parcel;
c. 
Computation of the maximum total sign area, the total number of signs, the area of each sign and the height of each sign;
d. 
An accurate indication on the site plan of the location of any existing or proposed sign; and
e. 
A depiction of each sign detailing the following: materials, lighting, color scheme, lettering or graphic style, location of each sign on the buildings, and sign proportions.
B. 
Directional Signs. In addition to signs otherwise allowed, directional signs shall be allowed in accordance with the following provisions:
1. 
One (1) parking lot directional sign shall be allowed at each entrance to a building site, at key intersections within the site, and at each entrance to a drive-through facility, no larger than one thousand (1,000) square inches in area.
2. 
Ground-mounted signs shall not exceed one thousand (1,000) square inches in area (including sign face, base, and supporting elements), and may be single- or double-faced.
3. 
Wall-mounted signs shall not exceed one thousand (1,000) square inches in area and may be located adjacent to drive-up windows, loading docks, or service entrances.
4. 
At the discretion of the Board of Aldermen, directional signs may be installed along roadways to assist with wayfinding.

Section 400.660 Signs Permitted In Residential Districts.

[Ord. No. 930, 8-24-2022]
A. 
The following signs are permitted in residential districts and must comply with the requirements stated below.
1. 
Permitted temporary signs.
2. 
Residential Development Signs. A residential development sign shall be allowed at each principal entrance to the subdivision or residential project in accordance with the following provisions:
a. 
Signs shall be located on the premises of the subdivision or residential project and be at least ten (10) feet from the street right-of-way.
b. 
Signs shall be a monument sign. The total area of the sign, including the sign face, base, and supporting or decorative elements, shall not exceed twenty (20) square feet with a maximum height of four (4) feet above the average grade.
c. 
In lieu of the signs that would otherwise be permitted by the standards above, a design alternative may be submitted for approval by the Planning and Zoning Commission. A design alternative is intended to allow greater design and creative flexibility so that additional elements such as fountains, waterfalls, natural features, architectural features, and similar items may be included with the design of the sign. The design alternative shall respect the neighborhood and fit with the subdivision or residential project.
d. 
A design alternative submittal shall include the location of the sign relative to the development and street rights-of-way and a depiction of the sign detailing design, materials, lighting, color scheme, and sign proportions.
3. 
No illuminated signs of any kind are permitted in residential districts.

Section 400.670 Signs Permitted In Commercial Districts.

[Ord. No. 930, 8-24-2022]
A. 
The following signs are permitted in commercial districts and must comply with the requirements stated below.
1. 
Illuminated signs are permitted to the extent provided by this Subsection:
a. 
No sign can be erected or maintained without a permit or which, by use of lights or illumination, creates a distracting or hazardous condition to a motorist, pedestrian, or the general public. In addition:
(1) 
No exposed reflective-type bulb, par spot, or incandescent lamp, which exceeds twenty-five (25) Watts, must be exposed to direct view from a public street or highway but may be used for indirect light illumination of the display surface of a sign.
(2) 
When neon tubing is employed on the exterior or interior of a sign, the capacity of such tubing must not exceed three hundred (300) milliamperes rating for white tubing or one hundred (100) milliamperes rating for any colored tubing.
(3) 
When fluorescent tubes are used for the interior illumination of a sign, such illumination must not exceed:
(a) 
Within land use districts other than residential illumination equivalent to eight hundred (800) milliampere rating tubing behind a Plexiglas face spaced at least nine (9) inches, center to center.
b. 
Digital billboards, if otherwise allowed must:
(1) 
Display only static messages that remain constant in illumination intensity and do not have movement or the appearance or optical illusion of movement;
(2) 
Not operate at an intensity level of more than 0.3 foot-candles over ambient light as measured at a distance of one hundred and fifty (150) feet;
(3) 
Be equipped with a fully operational light sensor that automatically adjusts the intensity of the billboard according to the amount of ambient light;
(4) 
Change from one (1) message to another message no more frequently than once every ten (10) seconds and the actual change process is accomplished in two (2) seconds or less;
(5) 
Be designed to either freeze the display in one (1) static position, display a full black screen, or turn off in the event of a malfunction; and
(6) 
Not be authorized until the Sign Code Official is provided evidence that best industry practices for eliminating or reducing up-light and light trespass were considered and built into the digital billboard.
c. 
An applicant for a permit to illuminate a sign must submit a plan to the Sign Code Official or his or her designee showing the illumination plan including the effect of the illumination on any other property that might be affected by the light and how the illumination conforms aesthetically to the site and the neighborhood.
(1) 
The application must be reviewed to determine the effect on other properties and the aesthetics of the site and the neighborhood.
(2) 
The application must not be approved if the effect on other properties would create adverse results and must not be approved if the plan does not conform to the aesthetics of the neighborhood or the site.
2. 
Temporary signs as permitted by this Article.
3. 
Individual Businesses. Each individual business shall be allowed a total of two (2) signs. Signs shall be allowed in accordance with the following provisions:
a. 
Wall signs shall not exceed thirty (30) square feet in area. Only one (1) wall sign shall be allowed per facade.
b. 
Flat stationary signs on the face of or beneath a marquee, canopy, or awning shall not exceed four (4) square feet in area.
4. 
Office, Business And Industrial Parks And Shopping Centers. In addition to the signs allowed for individual businesses, each park or center shall be allowed identification signs in accordance with the following provisions:
a. 
Monument signs showing only the name of the park or center shall be permitted at principal entrances. The total area of the sign, including the sign face, base, and supporting or decorative elements, shall not exceed twenty (20) square feet with a maximum height of four (4) feet above the average grade.

Section 400.675 Signs Permitted In "PD" District.

[Ord. No. 930, 8-24-2022]
Signs within District "PD" shall be allowed in accordance with the signage plan which was approved with the development plan. Although the "PD" District is designed to allow for additional flexibility, the sign regulations contained herein shall act as a guide for creating the signage plan. In instances where the signage plan does not provide specific enough regulations, the regulations contained herein shall be utilized.