Sign. "Sign" means a structure, other outdoor surface or any device used for visual communication, which is used to bring the subject thereof to the attention of the public or to display, identify and publicize the name and product or service of an individual, business organization or institution. "Sign" includes any object, device, display or structure or part thereof situated outdoors or indoors, which is used to advertise, identify, display, direct or attract attention to an object, person, institution, organization, business, product, service, event or location by any means, including words, letters, figures, designs, symbols, fixtures, colors, illumination or projected images. Specifically:
A. "Business sign" means a sign which directs attention to a business, to a commodity for sale or to a profession, service or entertainment rendered or offered upon the premises where such sign is located.
B. "Off-premises advertising sign or billboard" means a sign which directs attention to a business, commodity, service, entertainment or facility not located, conducted, sold or offered upon the premises where such sign is located.
C. "Flashing sign" means any illuminated sign on which the artificial light is not maintained stationary and constant in intensity or color at all times when such sign is in use. "Flashing sign" includes moving, rotating, flashing, oscillating, shuttered or similar signs.
D. "Directional sign" means a sign, either temporary or permanent, containing no advertising other than a name which serves as a convenience to the public to show direction to a place or activity.
F. "Temporary sign" means a type of non-permanent sign that is located on private property. Portable signs or any sign not permanently embedded in the ground, or not permanently affixed to a building or sign structure that is permanently embedded in the ground, are considered temporary signs A temporary sign shall comply with the provisions of the Zoning Code for permanent signs regarding location, construction, and public safety.
G. "Illuminated sign" means any sign which is designed to be seen at night by virtue of artificial light from within, behind or upon such sign, not including reflector-type signs unless the source of light is made a part of or is related to such sign.
H. "Sign area" means the gross area within a single continuous perimeter enclosing the extreme limits of a sign. However, such perimeter shall not include any structural elements lying outside the limits of such sign and not forming an integral part of the display, unless such structural elements are purposely illuminated to form a part of the display. In the case of an open sign made up of individual letters, figures or designs, the space between such letters, figures or designs shall be included in such calculation. In computing the area of a double-faced sign, only one side shall be considered, provided that both sides are identical, and a V-type sign, the interior angle of which is less than 45°, shall be considered a double-faced sign. A V-type sign, the interior angle of which is greater than 45°, shall not be deemed to be a double-faced sign, and both sides shall be computed as sign area.
I. "Wall sign" means a sign attached to or painted on a wall.