Before any permit is issued for a conditional use, applications shall be made to the approving authority. In reviewing the application, the approving authority shall review the number of employees or users of the property, the requirements set forth in this chapter, and shall give due consideration to elements which would affect the public health, welfare, safety, comfort, and convenience, such as, but not limited to, the proposed uses, the character of the area, vehicular travel patterns and access, pedestrianways, landscaping, lighting, signs, drainage, sewage treatment, potable water supply, utilities, and structural locations and orientations, and shall conduct a public hearing on the application. A conditional use shall be deemed to be a permitted use in the zoning district in which it is located, and each conditional use shall be considered as an individual case. In all requests for approval of conditional uses, the burden of proof shall be on the applicant. A conditional uses shall require site plan approval.