For the purposes of this section, §
155-28, the following terms shall have the meanings indicated:
A double-faced sign, with the two faces connected at the top and spaced at the bottom, so as to form the shape of the letter "A," and therefore being self-supporting on a flat surface; or a single-faced sign similarly self-supporting.
A sign identifying an agricultural operation, including pick-your-own produce or pick your own plants and trees.
A roof-like covering consisting of any pliable material attached to a metal or other frame and supported entirely from a building or other structure and projecting from a structure.
Any visual message, symbol, trade mark, insignia, pattern, color, lighting or letters on an awning.
A piece of cloth, plastic or similar pliable material attached at one or more points to a pole, staff, wire, rope or other support.
Any sign painted on or otherwise attached to a bench or other seat meant to be seen by the public.
An off-premises sign which is leased or rented for profit.
A sign that directs attention to a permitted business or profession conducted on the premises, including permitted home occupations.
A freestanding off-premises sign, along a state or county highway, listing commercial establishments in the context of calling attention to the location of hamlets or neighborhood which are important to the Town. Community directory signs may be privately owned and maintained. They shall be subject to approval by resolution of the Town Board, and they shall be of a location, size, and content as the Town Board approves in the exercise of its discretion. The Town Board may impose conditions on the approval.
A temporary nonilluminated sign denoting the architect, engineer and/or contractor when placed on a site under construction.
A sign located on premises which provides traffic flow information, such as "In," "Enter," "Out," "Exit," "Parking in Rear," "Crosswalk," "Watch for Pedestrians," etc.
A listing of two or more businesses for identification purposes consisting of two or more horizontal crosspieces on a common matrix or support.
Temporary and nonpermanent signs covering dated activities such as sporting, religious, social, and entertainment events.
A sign not attached to or part of any building or screening surface but permanently affixed, by any other means, to the ground, including pole, post-and-arm, ladder and monument signs.
Natural earth, soil or pavement surface at the sign location.
Emblems, tablets, plaques, memorial signs or statues when cut into masonry surface or constructed of bronze, stainless steel, or other similar permanent material designating historical significance with direct connection to the Town of Marlborough.
A sign identifying a permitted home occupation on the property where the home occupation is located.
A sign that is supported by any type of inflation and is either attached to a permanent structure, freestanding or tethered.
A freestanding sign with two vertical supports with horizontal crosspieces serving as individual signs for identification.
Any sign designed to give forth light or reflect artificial light directed at it.
A sign illuminated with an artificial light which is separated from or is not an intrinsic part of the sign itself.
An illuminated sign on which the artificial lighting is not maintained stationary and/or constant in intensity and color at all times while in use, but specifically excluding time and temperature signs which display no other text or images.
An LCD - or LED-type sign displaying a scrolling, continuous, or changing message, but specifically excluding time and temperature signs which display no other text or images.
A sign designed to give forth any artificial light or designed to reflect such light and on which the external lighting is an integral part of the sign, such as bulbs forming letters or logos.
A sign which is illuminated as a result of electrification or radioactivity of a gaseous material or substance, such as neon.
A sign illuminated by use of an artificial light which is located within the sign structure and which depends for its illumination on transparent or translucent material.
A sign in which light projected on to a surface forms the sign.
A freestanding sign with a base affixed to the ground.
A sign identifying a building in a multiple dwelling complex.
A business or professional sign identifying a professional tenant of the site. Each sign shall be affixed to the building exterior wall or door.
A sign containing copy that does not promote a business, commodity, service, or commercial entertainment.
A sign or structure which directs attention to any idea, product, business activity, service or entertainment which is conducted, sold or offered elsewhere than upon the lot on which such sign is situated.
Includes an individual, corporation, society, association, partnership, trust, organization or other entity, public or private.
A freestanding sign supported by a single vertical pole.
A temporary sign which concerns candidates or issues before the voters in connection with any national, state, or local election.
A sign, whether on its own trailer, wheels or otherwise, designed to be movable and not permanently affixed to the ground, a building, structure or another sign.
A freestanding sign comprised of a vertical post to which perpendicular arm(s) may be attached and from which the sign hangs.
Any temporary sign affixed, fastened, painted or otherwise attached to utility poles or to traffic control devices, trees, sidewalks, curbs, retaining walls, rocks or other public property.
A sign denoting either the name or address of the resident(s) of a residential premises or both name and address of the resident(s) of a residential premises.
Principal sign that identifies the business or service to the passerby.
A nonilluminated residential "garage sale," "yard sale," "barn sale," "tag sale," or similarly descriptive sign located fully upon the residential property on which the sale is being conducted.
A sign attached to the building wall or structure that projects horizontally or at a right angle more than 12 inches from the face of the wall over the traveled way.
A sign advertising the sale, lease or rental of the premises on which the sign is located.
A sign having individual letters and graphics constructed of a metal face and returns (sides), a clear plastic backing, an internal channel for neon glass and mounted one to two inches from the wall.
A sign erected on a roof or that is part of the roof.
Any material, structure or device, or part thereof, composed of lettered or pictorial matter displaying an advertisement, announcement, notice or name, and including any declaration, demonstration, display, representation, illustration or insignia used to advertise or promote the interests of any person or business or cause when such is placed in view of the general public. However, a sign shall not include any display of official court or public office notices nor any official traffic control device, nor shall it include the flag, emblem, or insignia of a nation, state, county, municipality, school, or religious group, nor shall it include any flag containing a noncommercial message.
The area of a sign measured as follows:
Sign measurement shall be based upon entire area of the sign with a single continuous perimeter enclosing the extreme limits of the actual sign surface, not including structural supports if they are not used for advertising purposes;
Unless otherwise stated, measurement of signs with two faces shall be taken as the area of either face, provided that the faces are either back to back or are attached at least on one side and the angle of the attachment does not exceed 30°. The gross area of such signs shall be determined by one side only. Both sides shall not be accumulated for purposes of measurement of size. Where faces are not back-to-back, or are attached at an angle exceeding 30°, each face shall be measured individually and the cumulative amount shall be used to determine gross area.
A sign located at the entrance to a subdivision identifying the neighborhood or community by name.
Any sign that is displayed only for a specified period of time and is not permanently mounted.
A sign that is painted on or attached directly to the outside wall of a building or structural screening, with the face of the sign parallel to the wall and having a visible edge or border extending not more than 12 inches from the wall.
Any advertising sign displayed, affixed or painted on or within any window, show window, or window screen that is visible from the building exterior.