Upon receiving the Planning Board's recommendation, the Town Clerk is required to distribute a copy of the proposed amendment to each Council member and to the Town Manager. The Town Clerk is required to file three copies in the office of the Clerk and such other public places as the Council may designate for inspection by the public. A notice setting out the time and place for a public hearing shall be given at least 13 days at the municipal office before the hearing, and published at least two times in a newspaper having a general circulation in Mechanic Falls before any amendment is passed. The date of the first publication must be at least 12 days before the hearing, and the date of the second publication must be at least seven days before the hearing. The notice must be written in "plain English, understandable by the average citizen," but nothing herein shall be deemed to require publication of the amendment itself. The public hearing may be held separately or in connection with a regular or special Council meeting and may be adjourned from time to time. All persons interested must be given a reasonable opportunity to be heard. After the hearing, the Council may adopt the amendment with or without amendment or reject it; but if it is amended as to any matter of substance, the Council may not adopt it until the amendment or its amended sections have been subjected to all the procedure hereinbefore required in the case of a newly introduced amendment.