Action by the Planning Commission at Conclusion of Hearing. If, at the conclusion of the hearing, the Planning Commission finds the amendment to be in conformance with the General Plan and consistent with the public necessity, convenience, and general welfare, it may recommend amendment of this Ordinance. The recommendation shall be by resolution, by a majority vote of the total members present, including any member disqualified to vote for reason of conflict of interest. Denial of an application shall terminate the proceedings unless the decision is appealed to the City Council as provided below or the amendment was initiated by the City Council.