As used in this article and elsewhere throughout this chapter, the following terms shall have the meanings indicated:
ADVERTISING SIGNA billboard or other sign which directs attention to a business commodity, service or entertainment not conducted, provided or sold on the premises on which such sign is located.
BANNERAny lightweight plastic, fabric or other material, whether or not containing a message of any kind, suspended from a rope, wire or string, or otherwise affixed to the structure.
BARE-BULB ILLUMINATIONA series of light bulbs, whether flashing or nonflashing, which frame any part of a building front or window area, not including holiday decorative lighting.
BEACONAny light with one or more beams directed into the atmosphere or directed at one or more points not on the same lot as the light source.
BUILDING SIGNThe main business sign affixed parallel to but projecting not further than six inches from the building face.
BUSINESS SIGNA sign which directs attention exclusively to a permitted business or industry conducted upon the premises on which the sign is located or to a product, service or commodity sold or provided by such business or industry.
CONSTRUCTION SIGNA temporary sign which identifies architects, builders or contractors on the premises on which a principal or accessory building is being constructed, altered, repaired, refurbished or demolished.
DIRECTIONAL SIGNA sign which regulates pedestrian or vehicular traffic within the boundaries of a property, such as enter, exit and reserved-parking signs.
DIRECTORY SIGNA sign attached to the facade of a building listing the tenants or occupants thereof and their professions or business activities.
FLAGAny fabric containing distinctive colors, patterns or symbols which does not deliver a commercial message or advertisement. Flags of any country, state, county, municipal or governmental agency are not included.
FLASHING OR MOVING SIGNA sign with movement or appearance of movement, with changing illumination or color, or with a changeable message.
FREESTANDING SIGNAny sign supported by structures that are placed on or anchored in the ground and that are independent from any building or other structure.
LOGOAny symbol, graphic or lettering which represents or stands for a business name, service or product.
MARQUEE SIGNA business sign on a marquee with no more than two sides designed for interchangeable panels or letters directing attention to a theater and theater events.
MOON TUBINGIlluminated tubes which frame any portion of a glass front of a building.
NEON SIGNIlluminated tubes formed to serve as a sign.
PAPER FRAMINGPaper devices which adhere to the window surface to frame it.
PENNANTAny lightweight plastic, fabric or other material suspended from a rope, wire or string, or otherwise affixed to a structure, designed to move in the wind.
POLITICAL SIGNA sign which directs attention to a political organization, party, individual or group for the purpose of announcing or inviting attention to the candidacy or candidates for nomination, election, referendum or political platform, or a sign which advances, advocates or calls attention to a cause subject to political judgment.
PRICE SIGNA sign indicating the price of any item sold in the business establishment.
PROJECTING SIGNAny sign affixed perpendicular to the wall of a building in such a manner that its leading edge extends more than six inches beyond the surface of such building or wall.
REAL ESTATE SIGNA temporary sign announcing that the premises on which it is located is available for sale or rent, specifically excluding "sold" and "under contract" signs.
ROOF SIGNAny sign erected and constructed wholly on and over the roof of a building and extending vertically above the highest portion of the roof.
SIDEWALK SIGNA movable, freestanding sign, such as but not limited to an A-frame type of support.
SIGNAny device, fixture, placard or structure that uses any color, form, graphic, illumination, symbol or writing to advertise, announce the purpose of or identify the purpose of a person or entity or to communicate information of any kind to the public.
WARNING SIGNA sgn erected by a governmental agency or by a public utility for the purpose of warning the public of an existing danger or a danger associated with a structure or a use in the area.
WINDOW GLASS SIGNAny permanent business sign visible from the exterior that is painted on, affixed to or hung behind a window.