Change of nonconforming use. A nonconforming use all or partially conducted in a nonconforming structure or structures may be changed to another nonconforming use only upon determination by the Zoning Hearing Board, after public hearing that the proposed new use will be more conforming to its neighborhood and surroundings than the use it is to replace. In determining such relative conformity, the Board shall review the written report of the Zoning Officer, which shall include the recommendations of the Planning Commission. This report shall take into consideration specific characteristics of this new nonconforming site and how said new site functions in relation to its surroundings. Factors to be considered must include, but are not limited to: proposed parking expansions or reductions, change in vehicle and/or pedestrian entryways, potential traffic patterns and/or congestion generated, hours of operation and anticipated levels of walk-in traffic, proposed or potential arising nuisance characteristics such as emission of noise (if produced), dust (if produced), odors (if produced) and smoke (if produced/emitted), the extent to which vibrations and fire hazards may be created based upon the land use activity, and any other proposed and/or continued nonconformance with the Zoning Ordinance. The Zoning Officer will denote a comparison between the above factors as generated by the existing and the proposed land use. The Zoning Officer may request the assistance of other applicable Borough agencies, or any assignee(s), in developing this report.