A brief notice of the decision shall be published in the official newspaper of the municipality, if there be one, or in a newspaper of general circulation in the municipality. Such publication shall be arranged by the Planning Board Administrative Officer or the Zoning Board Administrative Officer, as the case may be, and the municipality shall make a reasonable charge payable by the applicant for its publication, provided that nothing here shall be construed as preventing the applicant from arranging such publication, if he so desires. At a minimum the notice shall clearly identify the nature of the Board action requested, the public meeting or meetings at which the matter was heard and decided, and whether or not the application was granted. Said notice shall be sent to the appropriate newspaper for publication within ten (10) days of the date of any such decision. The period of time in which an appeal of the decision may be made shall run from the first publication of the decision, whether arranged by the municipality or the applicant.