Before any permit shall be issued for a conditional use, applications shall be made to the Planning Board, which shall grant or deny the application after public hearing within 95 days of submission of a complete application or within such further time as may be consented to by the applicant. Notice of the hearing shall include reference to all matters being heard, including site plan and/or subdivision, and the Planning Board shall review and approve or deny any applicable subdivision or site plan simultaneously with the conditional use application. Failure of the Planning Board to act within the required time period shall constitute approval of the application. In reviewing the application, the Planning Board shall review the number of employees or users of the property and the requirements set forth in this chapter, and shall give due consideration to elements that would affect the public health, welfare, safety, comfort and convenience, such as, but not limited to, the proposed use(s), the character of the area, vehicular travel patterns and access, pedestrianways, landscaping, lighting, signs, drainage, sewage treatment, potable water supply, utilities and structural location(s) and orientation(s). Each conditional use shall be considered as an individual case. In all requests for approval of conditional uses, the burden of proof shall be on the developer, even though a conditional use shall be a permitted use in the district in which it is located. Prior to making its decision, the Board shall be satisfied that the conditional use is reasonably necessary for the convenience of the public in the location proposed.