A sign may be erected, placed, established, painted, created or maintained in the town only in conformance with the standards, procedures, exemptions and other requirements of this section. All signs not expressly permitted by this section are prohibited. The effect of this section, as more specifically set forth herein, is:
11.2.1
To establish a permit system to allow a variety of types of signs, subject to the standards and the permit procedures of this chapter;
11.2.2
To allow certain information signs that are small, unobtrusive and incidental to the principal use of the respective lots on which they are located (subject to the substantive requirement for permits); and
11.2.3
To provide for the enforcement of the provisions of this section.