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Perth Amboy City Zoning Code

ARTICLE XI

Signage and Architectural Design Standards.

[Amended 9-21-2005 by Ord. No. 1304-2005; 2-11-2026 by Ord. No. 2284-2026]

§ 430-62 Sign regulations.

A. 
General provisions.
(1) 
Any signs not specifically permitted are hereby prohibited.
(2) 
No signs, except special event signs, shall be placed on private or public property except for the purpose of identifying a use or uses actually conducted upon the premises upon which such signs are erected and for no other purpose.
(3) 
No sign or sign supporting structure shall be placed within any sight triangle between a height of three feet and eight feet, as measured from the top of the curb.
(4) 
For the purpose of this chapter, sight triangles shall be defined as follows:
(a) 
At street intersections: A triangular area formed by the two street curb lines and a straight line connecting two points, each located 30 feet back from where the curb lines intersect.
(b) 
At driveway intersections: A triangular area formed by the street curb line, the edge of the driveway, and a straight line connecting two points, each located 10 feet back from where the curb line and driveway edge meet.
(5) 
All height limitations shall be measured from ground level to the highest part of the sign or its supporting structure, whichever is higher.
(6) 
Except where specifically prohibited, freestanding and projecting signs may be double-faced, and the maximum sign area shall apply to each side. The area of the sign shall include each and every part of the sign, including moldings and frames. Where the sign is supported by a post or pylon whose surface is being used for advertising purposes, the areas of this post, pylon or other supporting members shall be considered as part of the total area and items of information.
(7) 
Unless specifically prohibited, all signs may be illuminated as provided for in Subsection E below.
(8) 
Whenever a parcel is bordered by more than one street, additional signage may be permitted by the municipal agency, in accordance with the standards of this section, for each major street upon which the parcel fronts. Wall signage shall be permitted in accordance with the sign band.
(9) 
Signs shall not be affixed to water towers, storage tanks, smoke stacks or similar structures.
(10) 
Each commercial and industrial use shall be required to place their street address number(s) in four-inch high numbers on the entrance door. Such signage shall be excluded from the items of information at this location.
(11) 
Items of information allowed.
(a) 
Each land use is entitled to display one principal sign containing up to four items or information on each street or highway to which it has access, including business name and trade, logo, or tagline. For corner storefronts in building elevations facing two intersecting roads, an additional sign containing up to four items of information shall be permitted. An additional projecting sign may be permitted on storefronts facing one road that have a permitted wall sign, if the sign area of the additional projecting sign is equal to or less than one square foot.
(b) 
Provided that the items of information allowance authorized by this section is not exceeded, signs may be displayed as freestanding or ground signs, wall signs, projecting signs or awning signs within the limitations and restrictions as further provided by this chapter.
(c) 
Street numbers displayed at less than four inches in height affixed to entry doors, and hours of operation displayed at less than two inches in height shall be excluded from the items of information, provided they meet the requirements of other sections herein.
(12) 
Lettering standards: legibility and proportionality. To ensure that signage is both legible to the public and architecturally appropriate, without imposing a universal maximum height limit, all lettering, numbers, and symbols shall adhere to the following standards.
(a) 
Legibility: All lettering and symbols intended to be read from the public right-of-way must be of sufficient size and clarity to be legible from that distance. While the specific required size will vary based on viewing distance, lettering that is not clearly legible shall not be permitted.
(b) 
Proportionality: The size of lettering shall be rationally scaled to the building's facade. This is determined by the presence of an architectural sign band.
[1] 
Buildings with a sign band: For facades that have a defined architectural sign band (the flat, horizontal area above a storefront intended for signage), lettering should be placed within that band. The height of any letter or symbol shall not exceed 75% of the sign band's total height, regardless of the total sign area permitted for the property.
[2] 
Buildings without a sign band: For facades without a defined architectural sign band, the lettering of a wall sign must still be proportionally scaled. The height of any letter or symbol shall not exceed 20% of the total ground floor facade height, as measured from the sidewalk to the bottom of the second-floor window sills or the roofline for a single-story building.
[3] 
Lettering height: For any individual letter, number, or symbol, its height shall be measured as the vertical distance from the baseline of the typeface to the top of its capital letters. Any decorative element, flourish, or architectural feature that is part of a symbol or letter and extends above the cap height shall not be included in the measurement of letter height, provided it does not constitute more than 10% of the sign's total height.
B. 
Permits.
(1) 
All signs and advertising displays other than those expressly excluded in § 430-62F shall require sign permits. To obtain such permits, the owner of the proposed sign shall make application to the Zoning Officer or his designee on forms provided by him. The applicant shall also provide sketches and specifications of the proposed construction as provided below.
(2) 
It shall be the responsibility of the Zoning Officer or his designee to determine whether the proposed signs will be in compliance with all the provisions of this section and all other laws and ordinances of the municipality and that the sign will be erected in such a manner as not to constitute any hazard to the public or not likely to cause damage to property. The Zoning Officer or his designee shall approve or deny the issuance of a sign permit after receipt by him of the completed application form and fee. In the event that the Zoning Officer or his designee approves the issuance of the sign permit, he shall promptly forward the same to the applicant upon payment to the municipality of the required fee. In the event that the Zoning Officer or his designee denies permission, the Zoning Officer or his designee shall so notify the applicant. Upon such denial, the applicant may appeal the determination of the Zoning Officer or his designee, pursuant to this Article. If the work authorized under a sign permit shall not be completed within one year after the date of its issuance, the permit shall become null and void. The application may also require the issuance of a building permit, which shall be obtained separately.
(3) 
Application for sign permits shall be made in duplicate on forms to be furnished by the municipality and shall be accompanied by a fee for each sign, made by check or money order payable to the order of the City of Perth Amboy, which fee shall not be returnable for any reason. The application shall contain the following information hereinafter set forth:
(a) 
The name, address and telephone number of the owner of the premises upon which the sign is sought to be erected, and if the applicant is a person other than the owner, then the applicant, in addition, shall set forth his, her or its name, address and telephone number as well as his, her or its relationship to the owner.
(b) 
The information pertaining to the lot: zoning district, block, lot, and tax clearance certificate.
(c) 
The name, address, telephone number, email, and professional registration numbers of the person, firm, corporation or association erecting the sign and performing any electrical work.
(d) 
Written consent of the owner of the building structure or land to which or on which the sign is to be erected, if the applicant is other than the owner.
(e) 
Attached to each copy of the application shall be a docket prepared by the contractor on behalf of the applicant, which shall include the following information:
[1] 
A sketch site plan containing the location and dimension of all boundary lines of the premises, the location and dimensions of all buildings and structures, on said premises, showing their respective setbacks from the boundary lines, and the exact location and dimension of any existing signs.
[2] 
Color photographs of the existing building and the adjacent buildings.
[3] 
Dimensions and calculations of signable area, dimensions, colors, materials, methods of installation and illumination for proposed signs.
[4] 
A diagram of the proposed sign, with all its dimensions and height above ground shown and a description of the message, trademark or symbol or insignia to be contained thereon. Sample signs which are considered aesthetically acceptable by the City of Perth Amboy are shown on the reverse side of the application form.
[5] 
The methods and materials of construction of said sign, including the mode of illumination, if any, and the manner in which it will be connected to the ground or building. In any business, commercial or industrial zone, this information shall be supplied by virtue or being set forth in blueprint plans.
(4) 
Sign permit fees. All persons erecting permanent signs or refacing existing signs within the City of Perth Amboy shall pay a fee for each sign in accordance with the following schedule:
(a) 
Refacing existing signs:
[1] 
Freestanding or ground signs: $100.
[2] 
Wall signs: $75.
[3] 
Other signs: $50.
(b) 
New signs:
[1] 
Freestanding or ground signs: $200.
[2] 
Wall signs: $150.
[3] 
Other signs: $75.
(5) 
Nonconforming signs.
(a) 
Compliance requirement: All signs that were legally established but no longer conform to the requirements of this chapter shall be removed or brought into full compliance according to the amortization schedule established in § 430-62T.
(b) 
Exemption for legacy signs or signs of special character: A nonconforming sign with significant historic or artistic value may be permitted to remain if the owner obtains a Registration Certificate, as established in § 430-62T.
[1] 
The Legacy Sign Registration Letter must be submitted within six months of this chapter's effective date.
[2] 
The registration procedure is detailed in § 430-62T.
(c) 
Failure to comply: Any nonconforming sign that is not brought into compliance by the amortization deadline and has not been granted a Certificate of Character shall be deemed an illegal sign and subject to removal at the owner's expense.
C. 
Construction.
(1) 
All signs shall conform to the structural requirements of the New Jersey Uniform Construction Code.
(2) 
Freestanding signs shall be supported by posts or pylons of durable materials, which may include concrete, steel, treated wood, other suitable, materials or any combination of the same. Supports for freestanding signs shall be set securely in the ground or concrete so that the sign will be capable of withstanding high winds. No other bracing or guy wires shall be permitted.
(3) 
Any sign attached flat against the surface of a building shall be constructed of durable material and attached securely to the building with non-rusting metal hardware. When a sign is to be installed on a masonry building, holes shall be drilled in the masonry, and proper non-rusting hardware of the expansion or epoxy injection type shall be used. The use of wood or fiber plugs is prohibited.
(4) 
Any sign projecting from the surface of a building shall be constructed of durable material and attached securely to the building with non-rusting metal hardware. When a sign is to be installed on a masonry building, holes shall be drilled in the masonry, and proper non-rusting hardware of the expansion or epoxy injection type shall be used. The use of wood or fiber plugs is prohibited. Projecting and banner signs shall be properly secured to prevent swinging, sagging, tearing, or flapping.
(5) 
Signs shall be built of any one or more of the following materials. Paints, dyes, and other color media shall be weatherproof or coated with a weatherproof material.
(a) 
Wood: Finished, stained, or painted solid wood or high-density, weather-treated wood products.
(b) 
Metal: Architectural-grade metals such as aluminum, bronze, brass, copper, and steel, which must be rust-resistant or have a protective finish.
(c) 
High-quality composites: Modern materials like high-density urethane (HDU), which can be routed and finished to resemble wood or stone.
(d) 
Architectural-grade plastics (acrylic/plexiglass/polycarbonate): Permitted for:
[1] 
Individual cut-out letters or logos applied directly to a building facade or another approved sign backing.
[2] 
Translucent faces or enclosures for internally illuminated cabinet signs, blade signs, or channel letters, provided the material is of architectural grade, UV-stabilized, and professionally fabricated.
(e) 
Glass: Used for traditional applications such as gold-leaf window lettering, etched glass, and neon tubes.
(f) 
Masonry: Integrated into the building or landscape, using materials like stone, slate, or brick.
(g) 
Vinyl: High-quality, cut vinyl lettering and graphics are permitted when applied directly to glass surfaces or as an element on an approved rigid sign face.
(6) 
All sign materials must be of a non-combustible nature and be certified by a licensed professional to meet all local, state, and national electrical and building codes.
(7) 
Mounting systems shall be professional-grade, non-rusting, high-capacity hardware designed to withstand the structure of the sign.
(8) 
All signs and its supporting structures must be maintained in good repair and be free from chipping, peeling paint, rust, or other signs of neglect. Any sign found to be in disrepair or to pose a safety hazard shall be repaired or removed by the owner within 30 days of written notice from the city.
D. 
Maintenance. All signage and supports shall be maintained in accordance with the latest edition of the Property Maintenance Code as per City of Perth Amboy Code Chapter 335, and Chapter 184.
E. 
Illumination.
(1) 
All signs, including wall, projecting, banner, cabinet and box, and special signs may be illuminated.
(2) 
Permitted technology: All sign illumination shall be provided by high-efficiency, solid-state lighting sources, such as light emitting diodes (LEDs), tungsten-halogen lamps, or any future lighting technology with equivalent or superior performance in energy efficiency and public health impact. Tungsten-halogen lamps, are encouraged, particularly where their specific color rendering or warmth is integral to the sign's artistic design or historical character. All technologies must comply with the standards set forth in this section.
(3) 
Regardless of the type of illumination employed, all illuminated signs shall be properly shielded and so located as to prevent glare or blinding effects upon motor vehicle traffic, pedestrians, and so as not to cause a nuisance to residents of the area.
(4) 
Wiring for illuminated signs shall be installed and maintained in accordance with the Electrical Code (refer to Chapter 184 of the City Code) of the municipality. Any fee for an electrical inspection shall be in addition to the fee provided for in the sign permit.
(5) 
All sign illumination shall adhere to the following standards, which are designed to prevent light pollution, minimize glare and light trespass onto adjacent properties, and maintain a comfortable light level.
(a) 
Required lighting standards: To ensure that sign illumination contributes positively to the public realm and minimizes negative impacts on health and circadian rhythms, all permitted lighting sources must adhere to the following standards:
[1] 
Color temperature: To minimize glare and the disruptive effects of blue-wavelength light, the light temperature of all illuminated signs shall be warm. All light sources must have a correlated color temperature (CCT) of 3000 Kelvin (K) or less.
[2] 
Flicker control: To prevent visual discomfort and potential neurological effects, all light sources must be engineered to eliminate perceptible flicker. Lighting systems and their drivers must operate at a high frequency, ensuring that the flicker percentage is below 30% at any frequency under 200 Hz.
(b) 
For the purposes of determining the maximum illumination of a sign or signs, existing areas are classified as either low- or high-illumination areas. A low-illumination area is defined as a place where at night the average maintained footcandle (fc) level is equal to or less than 1.5 footcandles at ground level. A high-illumination area is defined as a place where at night the average maintained footcandle level is greater than 1.5 footcandles at ground level.
(c) 
Commercial zoning districts C-1, C-2, C-3, and industrial zoning districts M-1, M-2, and M-3, shall be considered high-illumination areas for the purposes of this Chapter.
(d) 
The maximum luminance of any illuminated sign shall not exceed 200 candelas per square meter (cd/m2) when measured at any point on the sign face between sunset and sunrise.
(e) 
Illuminance is a standard used to control light trespass and is measurable at ground level using a light meter. To prevent light trespass to neighboring districts, illuminance shall be limited to one footcandles at the property line of any residential area adjacent to a high-illumination area.
(f) 
All light sources, whether internal or external, shall be fully shielded or aimed so that light is directed exclusively onto the sign face and the ground directly below it.
(g) 
No light from any sign shall be directed upwards toward the sky, contributing to light pollution.
(6) 
The following illumination formats are encouraged:
(a) 
For monument and pole, wall, projecting, and cabinet signs: halo or backlit Illumination: Lighting that is cast from the sign letters, numbers, or logo back onto the facade, creating a "halo" or silhouette effect, is permitted and encouraged.
(b) 
For monument and pole, wall, projecting, cabinet, awning, banner, canopy, and special signs: external spotlighting: Signs may be illuminated by external light sources, such as spotlights or gooseneck lamps, provided they are aimed directly at the sign and are shielded to prevent glare onto adjacent properties, pedestrian walkways, or roadways.
(c) 
For wall, projecting, cabinet, canopy, and special signs: specialty lighting: Innovative and creative lighting techniques are permitted, provided they meet all other safety and nuisance standards, and do not create a flashing, blinking, or intermittent effect. Examples of such lighting include, but are not limited to, edge-lit panels, fiber-optic lighting, or specialty low-voltage LED systems.
(d) 
Exposed-source illumination (marquee style): Lighting elements that feature visible, unshielded bulbs, lamps, or solid-state (LED) light sources placed directly on the face of the sign structure or individual letters. This style of illumination is permitted for wall signs, projecting signs, cabinet signs, and canopy or marquee signs, subject to the following standards:
[1] 
Technology and color temperature: All light sources must comply with the permitted technology and color temperature standards of § 430-62E(2) and § 430-62E(5)(a)(1) (i.e., 3000 Kelvin (K) or less).
[2] 
Flashing prohibition: The light sources shall not flash, blink, or create any intermittent effect, adhering to the standard prohibition in § 430-62E(8)(a).
[3] 
Nuisance and glare control: Notwithstanding the exposed nature of the light source, the sign must adhere to all standards regarding glare, light trespass, and maximum luminance [§ 430-62E(3) and § 430-62E(5)(d)], to ensure the illumination does not cause a nuisance to motorists or pedestrians.
[4] 
Wiring concealment: All electrical components, including visible wiring connecting the exposed sockets, must be professionally concealed or housed within the letter structure itself to present a clean, finished appearance, consistent with § 430-62E(12).
(7) 
Internal illumination is defined as the light source on a wall or projecting sign, including those signs made up of individual channel letters and symbols, that is concealed or contained within the signs and which becomes visible in darkness through a translucent surface creating a uniform, glowing background. Internally illuminated signs on buildings which are not set back from the sidewalk, shall not be permitted, with the following exceptions:
(a) 
Internal illumination of signs by a light source placed behind a fully translucent panel, creating a uniform, glowing background shall be permitted only when the light source is wholly concealed behind an opaque sign face. Any visible light shall be restricted to individual letters, logos, or other graphics created by negative cuts within this opaque face. No translucent or transparent background shall be illuminated, regardless of whether it is an integral part of the sign's construction.
(b) 
Internal illumination for a cabinet or box sign that does not meet the setback requirement may be permitted if it qualifies as an architectural cabinet sign. Such signs are characterized by high-quality design, materials, and integration with the building facade. Architectural cabinet signs must meet the following criteria:
[1] 
The housing must be constructed from architectural-grade materials such as metal, wood, or high-density composites.
[2] 
The design must be distinguished by its use of a series of individual components to form a larger sign or being architecturally integrated into a canopy or other building feature. The sign face may be fully illuminated but is encouraged to use techniques such as push-through acrylic letters on an opaque background to create visual depth and quality.
[3] 
Full set of architectural drawings including front, and side views, technical specifications for materials, construction, and anchoring hardware, and full architectural construction documents.
[4] 
Sign is part of an artistic installation consisting of a light-based sculpture within a transparent or translucent enclosure.
[5] 
For internally illuminated individual letters, they must be displayed on a building elevation, mounted individually on the wall, flush, with no visible track, raceway mount, or any other mounting hardware. The sign shall be designed, built, and illuminated as prescribed in subsections § 430-62C, § 430-62E and § 430-62N.
(c) 
Internal illumination, including internally illuminated individual letters, may be allowed for wall signs as prescribed in § 430-62K exclusively when they are displayed on a building elevation that is set back at least 25 feet from the lot line facing the sidewalk, and where off-street parking is provided in front of the building. Once an internally illuminated wall signs has been permitted according to these requirements, no other signs will be permitted for the same activity.
(8) 
The following types of lights shall not be permitted in any zoning district:
(a) 
Flashing lights: A "flashing light" is a light which is intermittently on and off. Flashing graphics are permitted only for motion-picture theater marquees or canopies.
(b) 
Perimeter framing lights: framing or bordering the interior or exterior of architectural details, openings, and other building features with solid or intermittent, natural or colored light, using LED strip lights, LED tape lights, LED ribbon lights, rope lights, LED strips or any similar light source shall not be permitted. This prohibition is not intended to regulate individual, decorative architectural accent fixtures such as wall sconces, pendants, or small lanterns, provided such fixtures are mounted to the facade and function primarily to illuminate the building's entrance or immediate pedestrian area, and provided they comply with the color temperature [§ 430-62E(5)(a)(1)] and nuisance control [§ 430-62E(3)] standards.
(c) 
Neon or cold cathode lighting is restricted to ground floor windows in commercial activities only and to accent lighting for storefront details. Display of any item of information otherwise allowable for signs in neon or cold cathode lighting shall not be permitted.
(d) 
Illuminated "OPEN" and "CLOSED" signs that use neon, LED, or any other form of internal illumination are not permitted.
(9) 
Direct illumination of building facades beyond individual storefronts shall be allowed, provided the following requirements are met:
(a) 
Color lights are not permitted except for seasonal holidays. Lower K ratings, below 3000K are encouraged for any lighting of building facades.
(b) 
Floodlight illumination is permitted to light a building facade, provided that the color is white, below 3,000K and the floodlight is positioned so that none of the light shines onto an adjoining property or in the eyes of motorists or pedestrians.
(c) 
Architectural detail accent lighting is encouraged for historic buildings.
(10) 
Businesses that are the sole occupants of a building may use projection mapping, defined as a form of electronic display where images, video, or animations are projected onto the surface of a commercial building facade to display some form of content. Projection mapping is a permitted and regulated display type subject to the following standards, in addition to any requirements in Chapter 343:
(a) 
General standards.
[1] 
Projection mapping is permitted for temporary art, cultural, or community events only.
[2] 
The content shall not be of a flashing, blinking, or intermittent nature. The content shall be static or in continuous, fluid motion across the entire projection area.
[3] 
Light trespass: The projected images and all associated light shall be contained entirely within the designated projection area. No light shall spill onto adjacent properties, residential buildings, or into the public right-of-way in a way that creates a traffic hazard. A photometric study demonstrating this containment may be required as part of the permit application.
(b) 
Standards for signs projected onto building facades.
[1] 
Signs projected onto building facades must adhere to all requirements for wall signs as specified in § 430-62K.
[2] 
Maximum luminance: The brightness of a projected sign on a building facade shall not exceed 100 candelas per square meter (cd/m2) when measured from the street or sidewalk.
[3] 
Placement: The projection must not cover any window or door opening.
(c) 
Standards for signs projected onto sidewalks.
[1] 
Maximum area: The total area of a sign projected onto a sidewalk shall be limited to one square foot per linear foot of the business's primary storefront frontage, but shall in no case exceed a maximum of 16 square feet.
[2] 
Maximum luminance: The brightness of a projected sign on a sidewalk shall not exceed 50 candelas per square meter (cd/m2) as measured from the street or sidewalk level.
[3] 
Placement: The projected sign shall be located entirely within the public right-of-way directly in front of the business it serves. The sign must not impede pedestrian flow and shall be positioned a minimum of three feet from the curb line.
[4] 
Prohibited locations: The projected sign shall not be placed on or over any public utility cover, access hatch, or grate.
(d) 
Standards for projection mapping.
[1] 
Luminance and glare: The brightness of the projection shall not exceed 100 candelas per square meter (cd/m2) as measured from the street or sidewalk. The projection must not cause a visual discomfort or hazard to pedestrians or motorists.
(11) 
Storefront display and safety lighting.
(a) 
Creative and dynamic lighting systems, including the use of color-changing LEDs, digital projections, and other innovative lighting technologies, are permitted for the illumination of window displays and architectural accents, subject to the following standards:
[1] 
The area located immediately inside the ground-floor windows of a commercial establishment, used for the staging and exhibition of products, services, or a thematically branded scene for public viewing shall be considered a window display. Window displays may be physically enclosed or separated from the main retail floor. It shall not extend more than five feet into the interior of the establishment, as measured perpendicularly from the interior window pane.
[2] 
Safety and glare: All lighting shall be designed, shielded, and directed to illuminate the intended display.
[3] 
Traffic hazard: Lighting shall not flash, strobe, pulse, or scroll in a manner or at a speed that could distract motorists or be mistaken for an emergency vehicle. Any changes in color or intensity shall be gradual, with transitions occurring over a period of not less than three seconds.
[4] 
Prohibition: Lighting elements that are primarily intended to function as an electronic message sign, create the effect of a video display, or are otherwise regulated by the sign code are not permitted under this section. The focus shall remain on the illumination of products, displays, and architectural features.
(b) 
Nighttime illumination for pedestrian safety: All ground-floor commercial establishments are strongly encouraged to contribute to a safe and inviting pedestrian environment during hours of darkness.
[1] 
Encouraged practice: Businesses are encouraged to leave a portion of their display, accent, or low-level interior lighting on after the close of business. Interior light may let a soft glow onto the public sidewalk, at no more than 50 candelas per square meter (cd/m2) as measured from the street or sidewalk level.
[2] 
Recommended hours: This safety lighting should remain active from dusk until at least 11:00 p.m. daily, or one hour after the establishment closes, whichever is later.
[3] 
Energy consideration: To promote energy efficiency, the use of timers, dimmers, and low-wattage LED lighting is recommended for all after-hours illumination. The intent is to provide a warm and safe glow, not to fully illuminate the interior space at daytime operational levels.
(12) 
All electrical components, including but not limited to cables, conduits, junction boxes, power supplies, transformers, outlets, and connections, shall be concealed within the building wall, sign cabinet, sign structure, or mounting apparatus. No such components shall be visible on the exterior facade of the building. This includes the area directly behind the sign as well as any portion of the building elevation where the sign is installed. The final sign installation shall present a finished, seamless appearance, with all electrical wiring and hardware fully integrated and hidden from view.
(a) 
Exception for architectural conduit: Notwithstanding the general requirement for concealment, exposed electrical conduit, junction boxes, and wiring may be permitted when installed as a deliberate, visible architectural design feature for the sole purpose of powering sign or decorative lighting, provided all of the following conditions are met:
[1] 
Material and installation: The conduit must be rigid metal conduit (RMC) or electrical metallic tubing (EMT) and professionally painted or finished to complement the facade colors, ensuring a high-quality, decorative appearance. Flexible or non-metallic conduit is strictly prohibited.
[2] 
Aesthetic quality: The routing of the conduit must be direct, geometric, and aesthetically integrated, running perpendicular or parallel to the building's architectural lines. Slack, messy, or haphazard runs are prohibited.
[3] 
Safety and compliance: All exposed electrical components must be weather-rated, fully secured to the facade, and installed in full compliance with all relevant provisions of the Electrical Code (Chapter 184) and New Jersey Uniform Construction Code.
[4] 
No structural support: The exposed conduit shall not be used as the primary structural support for any sign; it shall only be used to house and route the necessary electrical wiring.
F. 
Signs permitted without a municipal sign permit. The following signs shall be permitted in any zone in the municipality without a municipal sign permit:
(1) 
Portable A-frame or sandwich board signs, as prescribed on § 430-62I with the exception of signs specifically prohibited under § 430-62G or signs constructed of materials prohibited under the same subsection of this chapter.
(2) 
Non-illuminated directional signs identifying parking areas, loading zones, entrances, exits and similar locations. The signs may include a logo, business name or professional name but shall not include an advertising message and shall not exceed three square feet.
(3) 
Temporary and permanent traffic signs and signals installed by the municipality, county or state for the purpose of directing and regulating the flow of traffic. Temporary traffic signs installed by a utility for the purpose of directing and regulating the flow of traffic while performing work in a right of way.
(4) 
Signs indicating public transportation stops when installed by the municipality or a public transportation utility.
(5) 
Historical tablets, cornerstones, memorial plaques and emblems which do not exceed six square feet in area and which are installed by government agencies or civil religious organizations.
(6) 
Warning and no-trespassing signs, not exceeding three square feet in area.
(7) 
Flags or emblems of religious, educational, civic or governmental organizations flown from supports on the buildings or grounds occupied by the organization and the American flag whenever and wherever flown in accordance with the laws and rules and promulgated by the federal government.
(8) 
The name and number plates identifying residents and affixed to a house, apartment or mailbox, not exceeding 50 square inches in area.
(9) 
Lawn signs identifying residents, not exceeding one and square foot in area for each side. The signs shall not contain any advertising message and shall be non-illuminated, except by a light which is an integral part or a lamppost if used as a support.
(10) 
Signs posted by governmental agencies or pursuant to governmental statute, order or regulation.
(11) 
Signs which are an integral part of vending machines, including gasoline pumps, milk machines, soda machines and MAC machines, provided that they do not exceed the height or width of the machine on which they are located. No additional signs shall be provided at the facility or added to the machine beyond the height or width of the machine.
(12) 
Real estate signs, announcing the sale, rental or lease of the premises on which the sign is located, such sign not to exceed five square feet in area. If double-faced, the sign shall not exceed 10 square feet in area for both sides. The sign shall be non-illuminated. Such sign shall not be closer to the line than 1/2 the distance between the building line and the lot line, as defined by this chapter. Such signs shall not be located closer to other such signs than one in every 200 feet, measured either along the front of a lot or along the depth of a lot.
(13) 
Temporary signs attached to a window shall be removed at the expiration of the event sale for which it was erected or posted. Temporary signs may be erected or posted up to 14 days prior to the event or sale. Temporary sale signs must identify sale date start and end. No more than 15% of the square footage of any single window or single window display area shall be devoted to signs or other advertising material attached thereto or otherwise exposed to public view.
(14) 
Temporary signs for advertising public functions or fundraising events for charitable or religious organizations shall be permitted for a period of 21 days prior to and during the event and shall be removed within five days after the event. The sign shall be non-illuminated, not larger than 16 square feet in area, not exceeding eight feet in height and may be erected flat against the building or freestanding.
(15) 
Temporary political signs not exceeding 12 square feet, non-illuminated, which shall be removed 10 days after the election.
(16) 
Path marking signs for garage sales, provided that not more than two signs not exceeding two square feet in size are posted no earlier than two days before the beginning of the sale, are removed the day following the sale and are not otherwise prohibited in Subsection G below, and all signs for path marking to garage sales shall be provided with the address of the garage sale.
(17) 
Artisans' signs. Signs of builders, electrical contractors, painters and other artisans may be erected and maintained during the period in which such persons are performing work on the premises, provided that the size of any such sign shall not exceed 16 square feet in area. Such signs shall be removed promptly upon completion of the work.
(18) 
Private driveways. Signs indicating the private nature of a driveway, provided that the size of any such sign shall not exceed two square feet.
(19) 
Street numbers placed on entry doors in commercial and industrial zones provided lettering is no more than four inches in height.
G. 
Prohibited signs. The following signs are prohibited in all zones in the municipality:
(1) 
Moving or revolving signs and signs using blinking, flashing, vibrating, flickering, tracer or sequential lighting, with the exception of red, white, and blue mechanical barbershop revolving signs, when properly displayed on a barbershop storefront in compliance with the provisions of this chapter.
(2) 
Springer or wind signs placed on sidewalks, both fixed or mounted on coils to a heavy base or lightweight base filled with water or sand, and signs built entirely or partly of PVC, corrugated plastic, aluminum composite, and hollow molded plastics such as polyethylene.
(3) 
Imitation of traffic signals: No sign shall display red, green, or amber/yellow lights in a manner that could be confused with a traffic signal if the sign is located within 75 feet of any traffic signal-controlled intersection.
(4) 
Electronic message centers (digital signs): Signs with changeable electronic messages are not permitted. Full-motion video is prohibited on outdoor signs.
(5) 
Bright signs that exceed the maximum luminance levels of 200 candelas per square meter, as established in § 430-62E, Illumination.
(6) 
Roof signs.
(7) 
Signs or advertising matter of an indecent or obscene nature.
(8) 
Signs using words, such as "stop," "look," "danger," etc., which are placed in a manner or position which imitates traffic signs and may constitute a traffic hazard or otherwise interfere with the free flow of traffic.
(9) 
Signs which attempt to imitate or otherwise cause confusion with existing signs erected by any governmental board, body or agency.
(10) 
Billboards and other advertising signs, fixed or portable display shall be prohibited in all districts, except where specifically permitted.
(11) 
Signs causing interference with radio or television reception.
(12) 
Signs obstructing doors, fire escapes or stairways or keeping light or air from windows used for living quarters.
(13) 
Any commercial sign or banner spanning a public street, except for banners spanning a public street publicizing city supported or sponsored events.
(14) 
Signs placed or attached or supported on awnings, trees, fences, utility poles or light poles, signs attached to other signs and signs placed upon motor vehicles which are continuously or repeatedly parked in a conspicuous location to serve as a sign, but nothing herein contained is intended to prohibit the placement of signs directing traffic or identifying various locations within a lot or parcel on light poles and utility poles erected therein.
(15) 
Any series of two or more signs placed along a street or highway carrying an advertising message, part of which is contained on each sign.
(16) 
A sign on motor vehicle, truck or trailer, whether or not operational and whether or not self-propelled, which is used or parked or designated to be parked for advertising purposes. Specifically exempted from this section are those signs, nameplates or letters affixed to or printed upon commercial vehicles regularly used in the course of business for regular deliveries, pickups or other such purposes and/or in compliance with the provisions of N.J.S.A. 39:4-46. Specifically included are signs on vehicles, trailers and the like which have as their prime purpose the advertising of goods, wares or services of a business which are maintained in a stationary manner at one or more locations for extended periods of time.
(17) 
Signs located within sight triangles between a height of three feet and eight feet, as measured from the top of the curb.
H. 
Specific zone permitted signage.
(1) 
R-60 Residential Zone permitted signage.
(a) 
One non-illuminated residential nameplate sign situated within the property line and not exceeding one square foot in area on any one side.
(b) 
One nonflashing, non-illuminated temporary sign pertaining to the lease or sale of the same lot or building upon which it is placed, situated within the property lines and the premises to which it relates and not exceeding four square feet in area on any one side. The sign must be removed from the premises within two days after the property has been sold.
(c) 
One nonflashing, non-illuminated wall or freestanding sign identifying a school, church, public park or other such permitted use located no less than 10 feet from any street or property line and not exceeding 10 square feet in area on any one side.
(d) 
No freestanding sign shall be erected closer than 10 feet to any front or side lot line.
(2) 
R-50 Residential Zone permitted signs.
(a) 
Only those signs are permitted as specified in the R-60 Zone.
(3) 
R-25 Residential Zone permitted signs.
(a) 
Only those signs are permitted as specified in the R-60 Zone.
(b) 
One indirect illuminated, nonflashing wall, freestanding or projecting sign indicating a permitted home occupation and not exceeding one square foot in area on any one side.
(4) 
R-M Residential Zone permitted signs:
(a) 
All signs are specified in the R-60 Zone.
(b) 
One nonilluminated, nonflashing residential sign per entrance displaying the name of a multifamily development, placed not closer than 10 feet to any property line and not exceeding six square feet on any one side.
(c) 
All signs for other than residential use shall adhere to the regulations of the C-1 Zone.
(5) 
H Hospital Zone permitted signs:
(a) 
One nonflashing, illuminated wall or freestanding sign identifying the principal use, located no less than 10 feet from any street or property line and not exceeding 25 square feet on any one side, for institutional uses.
(b) 
One nonflashing, indirect illuminated freestanding or ground sign identifying the principal use, located no less than 10 feet from any street or property line and not exceeding six square feet on any one side, for non-institutional uses.
(c) 
Illuminated accessory nonflashing wall or freestanding signs, provided that the total area of any sign shall not exceed 25 square feet, for institutional uses.
(6) 
C-1 Neighborhood Business Zone, C-2 Central Business Zone, and C-3 Highway Commercial Zone permitted signs:
(a) 
Signs as provided for elsewhere in this chapter.
(b) 
One nonflashing, nonilluminated temporary sign pertaining to the lease or sale of the same lot or building upon which it is placed, situated within the property lines and the premises to which it relates and not exceeding four square feet in area on any one side. The sign must be removed from the premises within two days after the property has been sold or leased.
(7) 
M-1 Light Industrial Zone, and M-2 and M-3 Heavy Industrial Zone permitted signs:
(a) 
Signs as provided for elsewhere in this chapter.
(b) 
Illuminated, non-flashing wall signs, provided that the area of such sign does not exceed 100 square feet.
(c) 
No sign shall be located within 25 feet of the street line or property line.
(d) 
One freestanding sign is permitted for each business complex.
(e) 
One wall sign for each elevation of principal building which fronts on a street.
(8) 
Off-street parking signs allowable in all zoning districts. Street signs may be displayed on the side or rear of a building adjacent to an off-street parking area if the off-street parking area is 40 feet or more in width. However, the side or rear of the building adjacent to the off-street parking area may not be included when calculating the signable wall area allowable to wall signs under this chapter.
(9) 
Parking signs allowable in C-3 Highway Commercial Zone permitted signs.
(a) 
Directional signs (ingress). One freestanding sign may be erected at each driveway which provides a means of ingress for off-street parking facilities on the premises and which relates only the name of the use or facility and appropriate traffic instructions. Such sign shall not exceed three square feet in area for each of two faces, and shall not extend more than three feet above ground level.
(b) 
Directional signs (egress). Freestanding signs may be erected on the premises for the purpose of providing directions to traffic leaving the premises which shall not exceed 10 square feet in area on each of two sides, and shall not extend more than three feet above ground level.
(c) 
Traffic control signs. Freestanding signs may be erected which are necessary to control and regulate the movement of traffic on the interior roadways on the premises, provided that the number and location of such signs are approved by the Planning Board. Such signs shall not exceed four square feet on areas and shall not exceed a height of 10 feet.
(d) 
Parking lot signs. Freestanding signs may be erected within the parking areas to identify particular areas or sections of the parking lot, provided that not more than one sign shall be permitted for each 40,000 square feet of parking area, and further provided that such signs shall not exceed an area of three square feet on any face nor exceed a height of 10 feet. In addition, freestanding signs may be erected at each end of a parking aisle for identification purposes, provided that such signs shall not exceed one square foot in area nor exceed a height of 11 feet. All of the above-described signs must be mounted not less than seven feet above the ground. None of the above signs shall contain any advertising logo or identification message.
(10) 
Billboards may be allowed in M-3 Heavy Industrial Zones, subject to the conditional use requirements at § 430-58.
I. 
Portable A-Frame or sandwich board signs.
(1) 
Portable A-frame signs, also known as sandwich board signs, are portable, self-supporting signs consisting of two panels, typically hinged at the top, and not anchored to the ground. The message on either panel can be permanent or changeable at will by the owner. They are placed on sidewalks during business hours and are regulated for their placement (to ensure pedestrian access), size, and how often they can be used.
(2) 
For all activities, one A-frame sign may be displayed without a permit, provided it complies with the following standards:
(a) 
Construction: A-frame portable signs must be constructed of materials specified in § 430-62C(5). Springer or wind signs, constructed in whole or in part from materials such as PVC, corrugated plastic, aluminum composite, or hollow molded plastics shall not be permitted.
(b) 
Location: Portable A-frame signs must be placed on the sidewalk directly in front of the business. A minimum clear, unobstructed path of five feet must be maintained for pedestrians. Signs shall not be placed in parking spaces or landscaped areas.
(c) 
Size: The maximum height of a displayed ground or freestanding sign for a commercial activity shall be 42 inches, and the maximum width of the sign shall be 24 inches.
(d) 
Combined signage: An activity may have a portable freestanding sign in combination with any other permitted sign type, provided the portable sign is not the activity's main sign.
(e) 
Display hours: A-Frame signs are permitted for display only during the business's operating hours and must be removed from the public right-of-way at the close of business each day.
(3) 
A-frame or sandwich board signs may be displayed without a permit but are subject to enforcement and citations for violation of design and maintenance standards as prescribed in § 430-62D.
J. 
Ground or freestanding signs.
(1) 
This section governs fixed freestanding signs (monument and pole signs), understood as signs self-supported by a structure or pole anchored in the ground and not attached to a building.
(2) 
For all activities, one such sign may be displayed, provided it complies with the following standards. These standards are designed to ensure visibility from the street while preventing visual clutter and respecting the character of the surrounding area.
(3) 
General requirements.
(a) 
Location: A ground or freestanding sign may be displayed only if the activity is accessible by automobile with off-street parking, or if the building is set back at least 35 feet from the edge of the adjacent street or highway right-of-way.
(b) 
Message content: The message displayed on the sign shall be limited to the business name and its logo or trade name.
(4) 
Additional standards for C-1 and C-2 Zoning districts.
(a) 
Height: The maximum height of a ground or freestanding sign for a commercial activity shall be 12 feet, measured from the grade at the edge of the adjacent street or highway right-of-way.
(b) 
Area: The maximum area of the sign face shall be one square foot per one linear foot of the lot's street frontage, not to exceed 100 square feet.
(c) 
Spacing: A ground or freestanding sign that is six square feet or larger may be displayed only on a frontage of 100 feet or more and must be at least 100 feet from any other ground or freestanding sign of the same size or larger.
(d) 
Combined signage: An activity may have both a ground or freestanding sign and a projecting sign if the area of one of these signs is six square feet or less.
(5) 
Additional standards for C-3, M-1, M-2, and M-3 zoning districts.
(a) 
Height: The height of a monument or pole sign for an industrial activity shall not exceed 25 feet, measured from the grade at the edge of the adjacent street or highway right-of-way.
(b) 
Area: The area of the sign face shall not exceed one square foot per one linear foot of the lot's street frontage, not to exceed 200 square feet. This increased area is permitted provided the industrial activity has a street frontage of at least 300 feet and a building setback of at least 75 feet.
(c) 
Combined signage: An activity may have both a ground or freestanding sign and a projecting sign if the area of one of these signs is 6 square feet or less.
(6) 
Fixed monument or pole signs are also subject to the following additional limitations:
(a) 
A ground or freestanding sign which is six square feet or more in area may be displayed only on a frontage of 100 feet or more and may not be closer than 100 feet to any other ground or freestanding sign which is six square feet or more in size.
(b) 
An activity in a shopping center in a district zoned C-3, may erect a freestanding sign to identify a shopping center and to list individual occupants, provided that not more than one such sign shall be erected for each 500 feet of frontage on a public street, and further provided that the aggregate areas of all sides of any such sign shall not exceed 100 square feet. Such signs may be illuminated but shall not be of the flashing type, shall not exceed the height of the principal building, shall not be located within 50 feet of a public street or parking area driveway or within 200 feet of the boundary of a residence zone and shall in no way interfere with the safe functioning of any traffic control signal or directional device.
K. 
Wall signs.
(1) 
Any activity may display wall signs, providing the total items of information displayed from all signage does not exceed four items or as otherwise permitted. Wall signs may be attached flat to or pinned away from the wall and may not project from the wall by more than eight inches.
(2) 
For the purposes of this chapter, the definition of wall signs shall include the following categories:
(a) 
Signs built off-site, fixed to a sign plate and mounted directly on walls with professional-grade, non-rusting anchors, whether they are flat, or have three-dimensional elements attached to the sign plate.
(b) 
Signs consisting on individual, three-dimensional channel or solid cut letters and symbols, illuminated or not, mounted directly on walls, flush, using professional-grade, non-rusting anchors, with mounting hardware, including raceway tracks concealed to prevent cluttering.
(c) 
Signs painted directly on walls, by hand or by mechanical means, and including high adhesive stickers, provided they meet the same requirements as detachable mounted wall signs.
(3) 
Wherever the message on a wall sign is divided between a number of panels or parts, the total area of all of the panels or parts shall be considered as one sign, and where a sign consists of individual letters or numbers, the area of the smallest rectangle or rectangles which can collectively enclose all of the letters or numbers shall be the total sign area.
(4) 
The gross sign area of a wall sign, both mounted or painted, shall not exceed four square feet times the lot's street frontage. For buildings with multiple storefronts, the maximum gross sign area shall not exceed four square feet times the lot's street frontage, proportionally apportioned according to the percentage of building frontage that each storefront takes. The sign face area may not extend over any architectural details, fenestration, and access doors and door recesses. The bounds of the sign area are equal to the limits of the building elevation where the sign is mounted.
(5) 
For any zoning lots with live theater uses, theater marquee sign area does not count toward the maximum total sign area permitted on a zoning lot.
(6) 
In Zoning Districts C-1, C-2, C-3, H, M-1, M-2, and M-3, the permitted signable area may extend to the whole elevation where a sign is displayed.
(7) 
For storefronts in corner buildings facing two intersecting rights of way in Zoning Districts C-1, C-2, C-3, H, M-1, M-2, and M-3, where they are otherwise allowed a second sign, the permitted signable area may extend to the entirety of both elevations where a sign is displayed.
(8) 
Activities located above the ground floor may display signs on the glass area of their own windows only and are limited to 25% of the glass area and a maximum of four items of information. Neon signs, neon lights, LED lights, or illuminated signs are not permitted in windows or on walls above the ground floor sign band area.
(9) 
Activities located above the ground floor may also display signs on their ground floor door. Activities located below the ground floor may display sign on their ground floor door and projecting signs up to six square feet in area. All door signs are limited to 10% of the door area.
(10) 
For storefronts in shopping centers in districts zoned C-3, one wall sign shall be permitted for each permitted use, provided that the sign meets the following requirements:
(a) 
Signs shall be displayed as not to project more than 18 inches from the building elevation.
(b) 
The total length of a wall sign in shopping centers shall not exceed 60% of the storefront linear length.
(c) 
The total height of a wall sign in shopping centers shall not exceed 30% of the parapet wall height, or 50 inches, whichever is smaller.
(11) 
Wall signs may be illuminated. See § 430-62E, Illumination, for standards and requirements for illuminating a sign.
(12) 
Wall signs are subject to the following additional limitations:
(a) 
For historically significant buildings, whether listed in the national or state registries, or on local historic registers, wall signs are to be located in the architecturally appropriate sign area above the storefront display window or transom whenever a sign band is part of the existing facade, as in historic buildings. Signs on historic buildings may not cover any architectural details, openings, transom, fenestration, door, or door recess.
(b) 
For new buildings that have designated architectural details to function as confined sign areas, wall signs are to be located in the architecturally appropriate sign area. Signs may not cover any architectural details, openings, transom, fenestration, door, or door recess.
(c) 
Wall signs that are internally illuminated, including internally illuminated individual letters, may be allowed only when they are displayed on building elevations which are set back from the sidewalk with off-street parking provided in front of the building. Luminance, light pollution prevention, and construction standards will follow § 430-62E(3) and (4).
(d) 
Internally illuminated individual letters may be used on wall signs on buildings which front on the sidewalk, provided the following conditions are met:
[1] 
Individual letters cannot be larger than 1/7 of the height of the main entrance door. Letter height shall be measured from baseline to cap line.
[2] 
The baseline of any internally illuminated letters is located a minimum of eight feet above the sidewalk floor level.
L. 
Projecting signs.
(1) 
Any commercial or institutional activity may display one projecting sign on each street frontage, providing the total items of information displayed from all signage does not exceed four items or as otherwise permitted.
(2) 
The following regulations apply to projecting signs:
(a) 
Projecting signs may be double-faced, and the maximum sign area shall apply to each side. The area of the sign shall include each and every part of the sign, including moldings and frames.
(b) 
Projecting signs may extend no more than four feet from the building elevation, and from the property line into the public right of way.
(c) 
Maximum height may be 1/7 of the total building elevation, provided no portion of the sign extends above the tallest point of the building elevation, and the sign maintains a clearance of eight feet from the sidewalk floor.
(d) 
The maximum thickness of a projecting sign may be six inches.
(e) 
Projecting signs installed in a diagonal projection are permitted at the intersection of corners, provided they follow the provisions of § 430-62L.
(f) 
No projecting signs may extend to above the sign band height of a building if the building consists of two or more stories. No projecting sign shall extend above the roof line of any single story building.
(g) 
No projecting signs may be closer than 1.5 times the maximum projection distance to any other projecting signs.
(h) 
When projecting and wall signs for a single activity are displayed on the same building elevation, the projecting sign shall be limited to two items of information, and maintain a maximum height of three feet.
(i) 
Design and transparency: The sign face may be flat or three-dimensional, made of any material, including transparent, translucent, or opaque plastics, glass, or other durable material.
(3) 
Projecting signs shall be illuminated externally. For illumination standards refer to § 430-62E, Illumination.
M. 
Banner signs.
(1) 
Any commercial or institutional activity may display banner signs sign on the principal street frontage, providing the total items of information displayed from all signage does not exceed four items or as otherwise permitted. The standards for banner signs shall be as follows:
(a) 
A permanent banner sign shall be defined as any sign constructed of a durable, high-tension, weather-resistant fabric, mesh, or similar synthetic material, securely mounted to a building facade or in a rigid, architecturally integrated frame.
(b) 
All materials used for a permanent banner sign must be rated for outdoor, long-term use and must meet fire-retardant standards as required by the City of Perth Amboy Fire Code.
(c) 
Mounting systems shall be professional-grade, non-rusting, high-tension hardware designed to prevent sagging, tearing, or flapping. The entire system must be architecturally integrated into the building's design.
(d) 
Banners shall be supported with fixed hardware both at the top and at the bottom, to ensure appropriate tension.
(e) 
Banner signs may not project more than three feet from a wall which includes a space of one foot between the wall and banner, or extend taller than the tallest point of the building front elevation.
(f) 
Lettering on a banner sign must be easily legible from a moving vehicle. There is no maximum lettering size.
(g) 
The banner component of a permitted banner sign may be used for temporary promotions or announcements, or be otherwise replaced, provided the replacement sign follows the provisions of § 430-62M.
(h) 
The property owner or business shall be responsible for the regular maintenance and upkeep of the permanent banner sign to ensure its continued integrity and a clean, presentable appearance. Any sign that becomes faded, torn, or otherwise unsightly shall be promptly repaired or replaced.
(i) 
All banner signs will maintain a minimum clearance of 10 feet from the sidewalk floor level.
(2) 
When a building elevation contains multiple permanent banner signs, their placement and spacing shall be governed by the following standards to ensure visual harmony, legibility, and to prevent the appearance of clutter.
(a) 
The minimum horizontal separation between adjacent permanent banner signs on the same building elevation shall be a distance no less than 1.5 times the width of the narrower of the banners in the row.
(b) 
Vertical stacking of banner signs shall not be permitted.
(c) 
The cumulative area of all permanent banner signs on a single building elevation shall not exceed 20% of the total wall area of that elevation. This limitation is a primary measure to prevent the over-saturation of the facade and to ensure that the signs remain an architectural accent rather than the dominant visual feature.
(d) 
Banners shall be placed in a visually consistent manner, such as being aligned along a common horizontal axis.
(e) 
For a series of two or more banners representing a single business or brand, the signs shall be uniform in size and mounting style to create a cohesive design.
N. 
Cabinet of box signs.
(1) 
General provisions A cabinet or box sign is a single, self-contained unit that houses a business's graphics, logo, or message. For the purposes of this chapter, cabinet signs are classified into two categories: standard cabinet signs and architectural cabinet signs, each with specific standards. All cabinet signs, regardless of type, must adhere to the general size, placement, and projection limits outlined below and the mandatory illumination standards detailed in § 430-62E.
(2) 
Standard cabinet signs. This category includes conventional cabinet and box signs.
(a) 
Illumination. Standard cabinet signs are subject to the restrictions for Direct Internal Illumination found in § 430-62E(7)(b). As such, they are generally permitted only on building elevations that are set back at least 25 feet from the lot line and provide off-street parking in front.
(b) 
Area and placement: The gross sign area shall not exceed four square feet times the lot's street frontage. The sign face, structure, and mounting hardware may not extend over architectural details, fenestration, or access doors.
(c) 
Wall-mounted cabinet signs: Shall be securely mounted and shall not project more than 12 inches from the wall.
(d) 
Projecting cabinet signs: May project no more than four feet into the public right-of-way and must maintain a clearance of eight feet from the sidewalk. The maximum thickness shall be 18 inches.
(3) 
Architectural cabinet signs: This category is an exception for high-quality, design-focused signs that are integrated with the building's facade.
(a) 
Illumination: Architectural cabinet signs that meet the criteria below are exempt from the building setback requirement, as per the exception in § 430-62E(7)(b), and may be installed on any building.
(b) 
Required criteria: To qualify as an architectural cabinet sign, the sign must meet at least one of the following criteria:
[1] 
Its housing is constructed from high-quality materials such as architectural-grade metal, wood, or dense composites.
[2] 
Its design is distinguished by the use of at least two different high-quality materials, or being composed of multiple individual components or being integrated into an architectural feature like a canopy.
[3] 
Its sign face uses techniques like push-through acrylic letters on an opaque background.
[4] 
It functions as an artistic installation, such as a light sculpture within a transparent enclosure.
(c) 
Area and placement: Architectural cabinet signs are subject to the same area, placement, and projection limitations as standard cabinet signs.
(4) 
The total number of items of information displayed across all visible faces shall not exceed the four items permitted for a principal sign. The gross sign area shall be calculated as the cumulative area of all of its visible display surfaces.
(5) 
Projecting cabinet or box signs may project no more than four feet across the property line into the public right of way. Maximum height shall be 1/7 of the total building elevation, provided no portion of the sign extends above the tallest point of the building elevation, and the sign maintains a clearance of eight feet from the sidewalk floor. The maximum thickness of a projecting cabinet or box sign may be 18 inches. Cabinet or box signs shall be mounted on rust-proof brackets.
(6) 
Design and transparency. The sign face may be flat or three-dimensional, made of solid, non-tensile or textile material, including transparent, translucent, or opaque acrylic, glass, metal, wood, or other durable material. The interior volume may be used for display, provided a maximum of four items are displayed, including any items of information as defined in this chapter.
O. 
Awnings.
(1) 
Permanent awnings with or without signs are permitted for all activities in all areas, except in residential districts, providing the total items of information displayed from signage does not exceed two items or as otherwise permitted.
(2) 
The standards for permanent awnings shall be as follows:
(a) 
All awnings must be metal, fabric or canvas. Fire rating and weatherproof materials are required. They should be properly installed and maintained.
(b) 
Awnings shall not have a plastic, shiny or reflective finish.
(c) 
Awnings shall not cover, fully or in part, any decorative architectural details such as cornices, friezes, corbels or window and door surrounds, and sign plates.
(d) 
Awnings are to maintain a minimum clearance of eight feet above the ground level, measured from the sidewalk floor level to the lowest point of the awning, including the valance.
(e) 
Awnings shall conform to the architectural features of the building and shall not cover, fully or in part, any decorative architectural details such as cornices, friezes, corbels or window and door surrounds, and sign plates.
(f) 
Awnings shall be placed over individual storefront windows and doors. This prevents them from forming long, continuous features that span across architectural elements like piers or arches. Breaks in awnings shall align with the breaks in the shopfront openings below.
(g) 
Awnings shall be proportional to the size of the storefront opening they are covering. They shall not extend beyond the width of the window or door and should complement the overall dimensions of the facade.
(h) 
Awnings may be fixed or retractable.
(i) 
Fixed awnings shall not extend beyond four feet beyond the vertical plane of the street-facing building elevation, or to the curb line, whichever distance is shorter.
(j) 
Retractable awnings may extend to eight feet beyond the vertical plane of the street-facing building elevation, or to the curb line, whichever distance is shorter.
(k) 
For businesses with multiple storefront voids on a building elevation, awning standards apply to each void separately. No single awning shall be allowed for multiple storefronts on a building elevation.
(l) 
Awnings are encouraged to have a single solid color.
(m) 
Traditional shed awnings are encouraged. Valances may be added to awnings and are required if signage will be attached to the awning. Side panels maybe added.
(n) 
Barrel or quarter-round, bullnose, and casement awnings are harder to maintain and have shorter life spans. Their use shall be discouraged. No signs may be attached to barrel or quarter-round, bullnose, or casement awnings.
(3) 
The standards for awning signs shall be as follows:
(a) 
The total items of information displayed from all signage does not exceed two items, limited to the business name, trade, logo, street number, and business telephone number limited to the digits.
(b) 
Lettering on awnings is permitted on the valance only. It must be printed flat to the surface using high quality, weather resistant media.
(c) 
Awning lettering may not be externally or internally illuminated.
(d) 
No sign may extend either vertically or horizontally beyond the limits of an awning's valance.
(e) 
Awning lettering placed on the valance may not exceed the valance height.
(f) 
Signs on barrel or quarter-round awnings are not permitted.
(4) 
Awning decorations.
(a) 
Non-illuminated or low-wattage illuminated decorative elements, such as garlands, string lights, and banners without lettering, are permitted to be attached to the underside or structural frame of a fixed awning, provided they meet the following standards:
[1] 
All decorative elements shall be maintained in a state of good repair and appearance. They must be kept free from dust, debris, decay, tearing, and any significant discoloration or fading.
[2] 
Clearance. All elements must maintain a minimum vertical clearance of eight feet from the ground level.
[3] 
Safety. All elements must be securely fastened to the awning's structural frame. Any electrical components, such as string lights, must be outdoor-rated and professionally installed so as not to create a fire or safety hazard.
[4] 
Content. Decorations shall not contain commercial lettering, logos, or other messaging that would cause them to be defined as a "sign" under this chapter.
P. 
Marquees and canopies.
(1) 
Marquees shall be permitted for live theater uses only. Canopies shall be permitted for all buildings with the exception of live theater uses. The rules in this subsection govern both marquee or canopy signs.
(2) 
A marquee or canopy sign consisting on individual, three-dimensional channel or solid cut letters and symbols, illuminated or not, attached to the top or hung from the bottom of the outer edge of a marquee, canopy or other covered structure extending from and supported by the building.
(3) 
Marquee or canopy signs shall be securely fastened directly to the cantilevered structure using professional-grade, non-rusting anchors, with any mounting hardware and electrical equipment concealed to prevent cluttering.
(4) 
The gross sign area of a wall sign, both mounted or painted, shall not exceed one square foot times the lot's street frontage. The sign area shall be measured as the area resulting from multiplying the distance from the baseline to the cap line of the sign letters, and the distance from the beginning of the first letter to the end of the last. The sign area may not extend beyond the limits of the marquee or canopy.
(5) 
Lettering on a marquee or canopy sign, measured from baseline to cap line, shall not exceed the height of the building if the building is single story, or the lowest horizontal sill line of the windows of the second story in a multi-story building, when the sign is installed on top of the canopy or marquee. When the sign is installed hanging from the canopy or marquee, it shall allow a minimum 10-foot clearance from the sidewalk floor level.
(6) 
Individual letters or symbols on marquee or canopy signs may be internally or externally illuminated.
(7) 
For zoning lots with live theater uses only, theater marquee sign area does not count toward the maximum total sign area permitted on a zoning lot.
(8) 
Decorative elements may be attached to the structural frame or underside of a permanent building canopy or marquee. All such decorations are subject to the same standards for maintenance, clearance, safety, and content as outlined for awning decorations in the preceding section § 430-62P.
Q. 
Window and window display areas.
(1) 
All windows exposed to public view shall be kept clean and free of marks, debris, grease, soot, adhesive remains, and other foreign substances. Except when necessary in the course of changing displays, no storage of materials, stock or inventory shall be permitted in window display areas ordinarily exposed to public view.
(2) 
Permanent window signs are permitted for all activities, provided they meet the following requirements:
(a) 
Window signs may be hand painted or applied as stencil letters or auto-adhesive decals to window and door glass surfaces. Use of high contrast colors and reflective lettering is encouraged. No permanent window signs shall be comprised of posters, plaques, banners, and other detachable elements placed adjacent to the interior surface of the glass.
(b) 
Window signs that are opaque in nature may not cover more than 15% of the combined area of glass surfaces grouped on a single storefront, measured by dividing the sum of the area of all glass surfaces within the boundaries of a storefront, to the total area of the proposed window sign. Businesses with multiple storefronts shall count each storefront independently, subject to its separate 15% maximum coverage.
(c) 
Window signs consisting of elements that allow for an uninterrupted view of the interior may cover the entire area of glass surfaces, subject to the following:
[1] 
Graphic elements: This includes signs comprised solely of contour lines, line art, etching, or other decorative patterns that are not solid, and maintain full transparency and views of the interior.
[2] 
Text elements: Any lettering included as part of the sign, such as the business name or phone number, shall have a maximum height of six inches, measured from baseline to cap line.
(d) 
Window signs, despite the percentage to which they cover the windows, may display a maximum of four items of information, including business name, trade, logo, slogan, phone number, email, or website. The maximum height of letters on window signs shall not exceed six inches, measured from baseline to cap line.
(e) 
Hours of operation shall be permitted only on entry doors and immediately adjacent window panes. They shall not be counted as an additional item of information, provided the maximum height of the letters and numbers does not exceed two inches measured from baseline to cap line.
(f) 
Exception for thematic and artistic window graphics: Notwithstanding the opacity and height limitations of § 430-62Q(2)(b) and § 430-62Q(2)(d), a business may install thematic or artistic window graphics — which may include large-format lettering, graphic overlays, or privacy films — provided the following conditions are met:
[1] 
Purpose: The primary purpose of the graphic must be to establish a thematic design element, artistic statement, or visual environment for the storefront or display area, rather than functioning as general or operational business signage.
[2] 
Information limit: The graphic installation, regardless of its size or opacity, shall not contain more than a two item reference to the business's identity, which is limited to the business name and/or logo. All other informational elements (e.g., slogan, phone number, website) must comply with the limitations on general permanent signage in § 430-62Q(2)(d).
[3] 
Maximum coverage: The total area of all opaque, translucent, or frosted material applied to the window glass shall not exceed 60% of the combined glass area of the storefront. The remaining 40% of the glass area must remain fully clear and transparent to maintain a visual connection to the interior.
[4] 
Design and professional finish: The graphic installation must be professionally designed and applied. The graphic shall not constitute a single, unbroken block of color or opaque film that spans multiple glass panels without a visible break or change in material, finish, or transparency. This ensures the graphic is a deliberate design element and prevents the appearance of a monolithic barrier.
[5] 
Quality and installation: All materials must be high-quality, cut-vinyl or etched/frosted film, and professionally applied directly to the glass surface. The design shall be deemed aesthetically acceptable by the Zoning Officer or his designee.
[6] 
Artistic graphics exemption: If the graphic is determined by the Zoning Officer to be a work of pure, non-commercial art that contains no business name, logo, or commercial messaging whatsoever, then the graphic shall not be counted against the maximum 15% opacity rule in § 430-62Q(2)(b).
(3) 
Full window coverage: Permitted uses that require privacy for legal or safety reasons may cover the entirety of the window and door glass surfaces with translucent film when privacy or safety are required. This allowance is in addition to window signage standards specified in this chapter. Uses permitted to cover the entirety of ground floor glass surfaces are limited to:
(a) 
Medical, dental, and legal offices where patient or client identities are privileged
(b) 
Daycare, preschool, K-12 school, and other educational facilities used by children under 18 years of age.
(4) 
In buildings with joint occupancy or multiple uses, inclusive of residential units, window signage on upper story windows shall not cover more than 15% of the combined glass area, and shall adhere to the standards of this section, especially subsections § 430-62Q(1)(a) and § 430-62Q(1)(b). The following additional standards are implemented by the developers or property managers:
(a) 
Residential privacy may be achieved by uniform shades, curtains, or blinds in all residential windows.
(b) 
Window treatments must be provided in all residential units, regardless of affordability. All window treatments must be cordless for child safety. All windows should receive properly-sized window shades: fiberglass-coated, vinyl plastic, fire-retardant, fade-resistant roller shades with large diameter cotton cord attached to slat. Mini-blinds are discouraged since the blinds themselves may pose a choking risk.
(5) 
Temporary window signs are permitted for all commercial activity, except industrial activities in all commercial areas. They may not exceed more than 25% of the area of the window in which they are displayed. Temporary window graphics are not debited against the items of information allowance established by the general provisions (§ 430-62A). A business may display one temporary window sign, provided it meets all of the following requirements:
(a) 
Content: The content is limited to a maximum of four items of information, which may include the business name, logo, and details of the specific promotion or event.
(b) 
Placement: Temporary signs printed on PVC or mesh vinyl, or similar plastic textile materials shall be affixed to the inside of a storefront window.
(c) 
Size: The maximum total area of the banner shall not exceed one square foot per four linear feet of the width of the business's storefront, or two square feet, whichever is less.
(d) 
Duration: Such installations shall be considered temporary and may be displayed for a period not to exceed 60 consecutive days. The installation must be completely removed at the end of the permitted display period.
(6) 
Temporary decorative and seasonal installations, such as garlands, floral arrangements, wreaths, and string lighting, which are ancillary to the primary use of the business, are permitted for all activities in commercial areas, provided they meet the following requirements:
(a) 
Placement and coverage: Installations shall be affixed to the building facade and may frame window and door openings without covering them. They shall not be placed directly on the glass surface of any window or door in a manner that obstructs the required transparency outlined in this chapter.
(b) 
Dimensions and projection: The installation may project a maximum of two feet from the building facade into the frontage area. No part of the installation shall hang lower than eight feet above the public sidewalk or walkway to ensure safe pedestrian clearance. No part of the installation shall cover or obstruct means of egress.
(c) 
Duration: Such installations shall be considered temporary and may be displayed for a period not to exceed 90 consecutive days. The installation must be completely removed at the end of the permitted display period.
(d) 
Maintenance and safety: All decorative elements must be securely fastened to the building structure and maintained in good condition, free of disrepair or debris. The installation shall not obstruct any required entrances, exits, fire escapes, or building ventilation.
(e) 
Construction and fire safety: The installation must be of sound and stable construction. All materials used, particularly fabrics, plastics, and artificial or dried foliage, shall be inherently flame-retardant or shall be treated with a flame-retardant application in accordance with the standards of the National Fire Protection Association (NFPA) and requirements of the local Fire Department. Materials must also be weather-resistant to prevent deterioration that could pose a hazard to the public.
(f) 
Signage: These installations shall not contain commercial messaging, brand names, or logos that would cause them to be defined as a "sign." If such messaging is included, the installation will be subject to the regulations governing temporary signs.
(7) 
To maintain a visual connection between the street and store interiors and to enhance the aesthetic character of the commercial district, a business may stage a window display in accordance with the following design standards:
(a) 
Thematic scenes encouraged: Window displays are strongly encouraged to be designed as curated, thematic, or branded scenes that tell a story or create an atmosphere, rather than consisting solely of merchandise on shelves. This approach promotes greater visual interest for pedestrians.
(b) 
Illumination: All displays shall be illuminated in accordance with the standards set forth in Subsection E, Illumination.
(c) 
To ensure a clear visual connection between the public sidewalk and the commercial interior, promoting an active and safe streetscape, any backdrop used to define a Window Display area shall comply with at least one of the following standards:
[1] 
Transparency. The backdrop is constructed of a transparent or translucent material (such as glass, acrylic, or sheer fabric) that allows light and the general outline of the store's interior to be visible from the exterior.
[2] 
Permeability. The backdrop is designed as a lattice, screen, grille, or a series of spaced decorative elements, such that the overall structure is at least 60% open. This provides a filtered, but not fully obstructed, view into the store.
[3] 
Limited width. The backdrop may be solid and opaque, but its total width shall not exceed 50% of the horizontal width of the storefront's total glass area. The opaque portion must be offset to one side, leaving the other half of the window completely open for a direct line of sight into the interior.
(8) 
Maintenance of transparency and views. To promote an active and safe streetscape, all storefront windows shall remain free of interior obstructions. The following are strictly prohibited from being placed within five feet of any street-facing window glass:
(a) 
Storage boxes, shipping crates, or cartons, whether full or empty.
(b) 
The unfinished rear or side surfaces of any interior shelving, gondolas, or display cases.
(c) 
Accumulated merchandise or inventory not part of a curated window display.
(9) 
Treatment of vacant storefronts. To prevent visual blight, mask vacancy, and maintain the aesthetic continuity of the commercial streetscape, all ground-floor storefront glass of vacant or unoccupied commercial establishments shall be treated according to the following standards:
(a) 
Requirement: When a commercial space becomes vacant or unoccupied for a period exceeding 10 days, the owner or responsible agent must internally cover the storefront glass. For the purposes of this section, "vacant" shall mean a store not currently open to the public, regardless of lease status.
(b) 
Approved materials: The storefront glass shall be covered using standardized decorative masking materials, artistic vinyl wraps, or paper specifically approved or provided by the City of Perth Amboy or its designated business improvement entity.
[1] 
Alternative design: If the property owner wishes to install a custom window treatment (such as a "For Lease" graphic or artistic display) rather than the standard City-approved masking, such design must comply with the thematic and artistic window graphics standards in § 430-62Q(2)(f) and must be reviewed and approved by the Zoning Officer prior to installation.
[2] 
Prohibition: The use of brown craft paper, newspaper, soap, whitewash, or unapproved opaque films is strictly prohibited.
(c) 
Timeline: The required covering must be installed within 10 days of the premises becoming vacant.
(d) 
Removal: The covering shall remain in place and be maintained in good repair until the premises are re-occupied. It must be removed no later than 48 hours prior to the public opening of the new business usage.
(e) 
Interim compliance: In the event a property owner is awaiting approval for a custom design, the standardized City-approved masking must be utilized in the interim to ensure immediate compliance.
R. 
Special signs.
(1) 
This section provides regulations for unique signs that do not fit into standard sign categories. The intent is to allow for creative and artistic expression while ensuring these signs contribute positively to Perth Amboy's public spaces and overall character.
(2) 
Artistic signs and murals: An artistic sign is a graphic, image, or scene painted or applied directly onto a building wall that does not contain commercial messaging. A mural may be installed on a building, provided it meets the standards herein:
(a) 
Review for Murals on Designated Historic Properties: For any mural proposed on a designated historic property or within a historic district, a Certificate of Appropriateness (COA) is required from the Historic Preservation Commission.
(b) 
The Certificate of Appropriateness (COA) for a mural shall be issued upon a finding that the application complies with the objective standards listed below. The Historic Preservation Commission's review and decision shall be based solely and exclusively on the criteria in Subsection R(2)(d). No other factors, including the subjective content or artistic merit of the mural, shall be considered in the decision.
(c) 
To streamline this process, the Zoning officer in charge of approval shall establish a joint review protocol along with the HPC, where Commission input occurs within a fixed 10-day window, limited to heritage-specific feedback without veto power over non-historic elements.
(d) 
The COA shall be issued if the application demonstrates compliance with the following objective standards:
[1] 
Location: The mural is not located on a primary, architecturally significant facade. It shall be placed on a secondary (side or rear) wall or a non-historic addition.
[2] 
Architectural integrity: The mural shall not obscure, damage, or destroy any significant architectural features, including, but not limited to, cornices, window surrounds, original brickwork, or decorative moldings.
[3] 
Material reversibility: The mural must be applied in a manner that is reversible and would not permanently damage the underlying historic building material upon removal. The applicant must submit a statement from the installer detailing the proposed removal process.
[4] 
Content neutrality: The mural must be content-neutral and shall not function as a sign by containing commercial messaging, logos, or branding, as defined in § 430-62.
(3) 
Review for murals on non-historic properties. For murals on all other buildings, a Zoning Permit is required to verify compliance with the following standards:
(a) 
Architectural integrity: The mural shall not obscure, damage, or destroy any significant architectural features, including, but not limited to, cornices, window surrounds, or decorative moldings.
(b) 
Content neutrality: The mural must be content-neutral and shall not function as a sign by containing commercial messaging, logos, or branding, as defined in § 430-62.
(4) 
Salvaged items used as signs: A sign may be constructed from a repurposed or salvaged three-dimensional object that is not a traditional sign cabinet.
(a) 
Relevance: The object should have a clear thematic connection to the business it identifies (e.g., including but not limited to: a large wrench for a mechanic, a historic bicycle for a bike shop).
(b) 
Compliance: The object must adhere to all size, height, and projection regulations for its functional sign type (e.g., if it projects from the building, it must follow the rules for a projecting sign).
(c) 
Safety: The object must be securely and professionally engineered and mounted to the building facade. The Code Enforcement Officer may require certification from a licensed engineer.
(5) 
Oversized objects and 3D models.
(a) 
A sign that takes the form of an oversized, three-dimensional model of a product or symbol associated with the business may be allowed, provided the following requirements are met.
(b) 
Area calculation: The total sign area of the object will be calculated based on the largest two-dimensional silhouette (outline) of the object as viewed from the front. This calculated area must not exceed the maximum allowable sign area for that business location.
(c) 
Integration: The object should be architecturally integrated into the building facade and shall not be placed on the roof or obscure significant architectural features.
(6) 
Temporary signs: A temporary sign permit may be issued only for the following, subject to strict limitations.
(a) 
Grand opening banners: One temporary banner is permitted per activity, subject to the following:
[1] 
Purpose: Must be for the sole purpose of announcing the initial opening of a new business.
[2] 
Duration: May be displayed for a maximum of 60 consecutive days and must be removed within 30 days of the business receiving its Certificate of Occupancy.
[3] 
Size: Shall not exceed 25% of the linear frontage of the business storefront or 32 square feet, whichever is less.
[4] 
Placement: Must be professionally installed flat against the building facade.
(b) 
Promotional banners: One banner is permitted per activity, subject to the following:
[1] 
Purpose: A sign, banner, pennant, or poster made of flexible materials such as vinyl, cloth, or plastic that advertises temporary sales, discounts, special offers, product pricing, or similar commercial promotions may be permitted.
[2] 
Duration: May be displayed for a maximum of 60 consecutive days and must be removed within 10 days of the effective end date of the promotion.
[3] 
Size: Shall not exceed 25% of the linear frontage of the business storefront or 32 square feet, whichever is less.
[4] 
Placement: Must be professionally installed flat against the building facade, safely anchored under the awning, or on the interior of the shop display window. No part of the installation shall hang lower than eight feet above the public sidewalk or walkway to ensure safe pedestrian clearance. No part of the installation may cover any windows, doors and other means of egress, or significant architectural details. Banners must be securely and professionally fastened at all corners and edges to prevent flapping or sagging.
(7) 
Moving and animated signs: Any sign that moves, flashes, rotates, flutters, or creates the appearance of movement is prohibited, in order to prevent driver distraction and preserve public tranquility. The following signs are strictly prohibited in all zones:
(a) 
Inflatable signs: Any air-activated or inflatable signs, including "air dancers."
(b) 
Pennants, streamers, spinners, signs with mechanical moving parts, and signs that flash, blink, or scintillate.
(c) 
Exceptions: This prohibition does not apply to:
[1] 
Traditional, non-illuminated barber poles that rotate.
[2] 
Flags permitted under this chapter.
[3] 
Time and/or temperature displays.
(d) 
Unsecured signs: Any sign not professionally secured to a building or permanent structure.
S. 
Special situations.
(1) 
Buildings in joint occupancy or multiple use. When a building is occupied by a single occupant who carries on more than one activity within the building or contains two or more activities carried on by different occupants, the total building signage must be proportionately apportioned from the gross sign area, as specified in this chapter.
(2) 
Multiple frontages. If a building has frontage on or access to two or more streets, each side of the building is to be separately considered for purposes of determining compliance with the provisions of this chapter. Area allowances for street signs may be utilized only on the side of the building from which they are calculated.
T. 
Non-conforming signs.
(1) 
A "nonconforming sign" shall include any sign, regardless of type or location on a building elevation, which was lawfully established with a legal permit but no longer conforms to the sign regulations of this chapter, either at the effective date of adoption of this chapter or as a result of subsequent amendments which may be incorporated into this chapter, that makes the existing sign non-compliant. This definition does not include illegal signs that were constructed without a permit or in violation of the ordinance at the time of their installation.
(a) 
Continuance. Except as otherwise provided in this section, the lawful use of any sign existing at the date of the adoption of this chapter may be continued until the amortization deadline established in § 430-62T.
(b) 
Alteration: No nonconforming signs shall be enlarged, extended or increased or changed in material, character, location or illumination.
(c) 
Restoration. If any nonconforming signs shall be destroyed by reason of windstorm, fire, explosion or other act of God or the public enemy to the extent of its then-true value, said sign shall not be rebuilt or reconstructed except in conformance with the provisions of this section.
(d) 
Reversion. Nonconforming sign shall not, once changed into a conforming sign, be changed back again into a nonconforming sign.
(e) 
Abandonment.
[1] 
A nonconforming sign shall be considered to be abandoned when there occurs an intentional cessation of the use of the sign or if the business referred to therein ceases to operate.
[2] 
Whenever there is a change in occupancy of a building or premises, including any vacancy of such building or premises, the message of any sign or signs which identify or advertise an individual, business, service, product or other item that is no longer present or available in the building or on the premises shall be removed. Any new message on an existing sign must comply with the provisions of this article.
U. 
Amortization and compliance program.
(1) 
With the purpose and intent of ensuring a fair and orderly transition to the standards of this chapter, the City of Perth Amboy establishes a phased amortization program for all legal nonconforming signs. This program replaces cost-based schedules with a system based on sign complexity and location to prioritize community character and economic vitality goals.
(2) 
Amortization process.
(a) 
Sign assessment: Within one year of the adoption of this chapter, the Code Enforcement Officer or a designated agent shall conduct a city-wide survey to classify every nonconforming sign according to two criteria: Sign Complexity Tier and Priority Zone.
(b) 
Sign Complexity Tiers are defined as:
[1] 
Tier 1 (Simple): Unlit, flat signs, window decals, and signs simple to remove.
[2] 
Tier 2 (Complex): Cabinet signs, channel letters, and externally lit signs.
[3] 
Tier 3 (Major): Large pole signs, monument signs, and digital displays.
(c) 
Priority Zones are established as follows and delineated on the city's Official Sign Amortization Zone Map:
[1] 
Zone A (highest priority): The Downtown Historic District and Smith Street corridor.
[2] 
Zone B (secondary priority): Major commercial corridors (e.g., Amboy Avenue, Convery Boulevard).
[3] 
Zone C (standard priority): All other commercial and industrial areas.
(d) 
Official notification: Upon completion of the assessment, the City shall provide each affected business owner with a written notice of compliance, which will state their sign's classification and the specific date by which it must conform to this chapter.
(e) 
Compliance requirement: To comply, the owner must, by the specified deadline, either remove the nonconforming sign or replace it with a new sign that has a valid permit and meets all current code requirements. Failure to comply shall be deemed a violation of this chapter.
(3) 
Compliance schedule: The compliance deadline for each nonconforming sign shall be determined by the following matrix:
Zone A - Downtown
Zone B - Corridors
Zone C - Other
Tier 1 (Simple)
18 Months
2 Years
3 Years
Tier 2 (Complex)
2 Years
3 Years
4 Years
Tier 3 (Major)
3 Years
4 Years
5 Years
(4) 
Incentive program for early compliance.
(a) 
To encourage swift adoption of the new standards, the City of Perth Amboy shall make the following incentives available:
[1] 
Matching grants: A business that receives a permit for a compliant replacement sign within the first year of the effective date of this chapter is eligible for a 50% matching grant, up to a maximum amount established by the City Council.
[2] 
Businesses that receive a permit for a compliant replacement sign between one year and the first half of its allotted compliance period is eligible for a 25% matching grant, up to a maximum amount established by the City Council.
[3] 
Permit fee waiver: All city permit and application fees related to the replacement of a nonconforming sign shall be waived for any applicant.

§ 430-62.1 Commercial façade and architectural design standards.

A. 
Purpose and intent. To ensure that commercial buildings and sites contribute positively to the public realm by promoting high-quality architectural design, creating a cohesive and attractive streetscape, and enhancing the pedestrian experience.
B. 
Applicability.
(1) 
The standards established in this Part B shall apply exclusively to properties located within the C-1 and C-2 Zoning Districts. For properties in all other zoning districts, the standard construction and material codes of the city shall apply. Within the C-1 and C-2 districts, these standards shall apply to:
(a) 
All new commercial construction.
(b) 
Any exterior renovation or alteration of a permitted, existing commercial facade that requires a zoning or building permit.
C. 
Architectural design review.
(1) 
As part of any major site plan application, the applicant shall submit detailed architectural plans for review and approval. The plans shall include:
(a) 
Elevations: Scaled drawings of all street-facing facades showing building materials, colors, window and door placement, and architectural details.
(b) 
Lighting plan: Locations and specifications for all exterior lighting.
(c) 
Site details: Depiction of any screening for mechanical equipment, refuse enclosures, and other site elements visible from the public right-of-way.
D. 
General design standards.
(1) 
Materials: The use of solid materials is strongly encouraged to enhance the building's aesthetic value, durability, and authenticity.
(a) 
Primary facade materials shall be of high quality, such as natural stone, brick, terracotta, wood, architectural metal, and other solid materials that contribute to a permanent and attractive appearance.
(b) 
The use of EIFS (Exterior Insulation and Finish Systems) is prohibited as a primary facade material.
(c) 
The application of stucco, EIFS, or similar synthetic finishes over existing brick, stone, or other solid masonry materials is prohibited.
(2) 
Transparency: Street-level facades shall promote pedestrian interaction. A minimum of 60% of the linear frontage of any ground-floor commercial space shall consist of clear, transparent glass.
(3) 
Artistic glass allowance: Decorative glass applications, including new or historical stained, leaded, or prismatic glass, are permitted on any portion of the ground-floor facade, including display windows, transoms, and doors. These artistic glass elements shall not obscure more than 40% of the total glass area of any single storefront opening, ensuring the required 60% minimum transparency is maintained through the use of clear or translucent glass components within the artistic design. The use of stained, leaded, or prismatic glass, especially on transoms, is highly encouraged for its contribution to architectural character.
(4) 
Architectural cohesion: Renovations to existing buildings should respect the original architectural character. New construction should be compatible with the scale, massing, and rhythm of the surrounding commercial streetscape.
(5) 
Preservation of historic character: The preservation, restoration, and repair of original architectural features are strongly encouraged. Property owners should retain and celebrate details that contribute to the building's historic identity. Examples include, but are not limited to:
(a) 
Large plate-glass storefronts and recessed entryways.
(b) 
Transom windows, especially those with stained, leaded, or prismatic glass.
(c) 
Cast iron facades, columns, and decorative elements.
(d) 
Original decorative cornices, window hoods, and brick corbelling.
(e) 
Mosaic tile entryways and interior tin ceilings that are visible from the public right-of-way.
(6) 
Murals and temporary art installations: The installation of murals and the use of temporary projection mapping are permitted on buildings as forms of public art, subject to the following standards, in addition to those on Chapter 343:
(a) 
Murals: A mural may be painted or installed on a commercial building facade, provided that it does not function as a sign.
[1] 
Permit required: All murals require the issuance of a permit from the Zoning Officer, which may include review by the Planning Board or Arts Council.
[2] 
Location: Murals may be located on primary and secondary facades, or blank walls. They shall not obscure significant architectural details such as windows, cornices, or original decorative masonry. Murals may be combined with window graphics as prescribed on § 430-62Q(2)(f) to achieve a comprehensive composition.
[3] 
Content: Murals shall not contain advertising copy, logos, or specific brand messaging. A small credit for the artist and/or sponsor is permitted.
[4] 
Murals may be combined with signs. When this happens, sign area shall be properly drawn and clearly differentiated from the mural. The sign portion must comply with all applicable size, placement, and illumination standards for its sign type as outlined in § 430-62 of this Chapter.
[5] 
Maintenance: The property owner is responsible for maintaining the mural in good condition, free from graffiti, peeling, or fading.
(b) 
Temporary projections: The use of projection mapping for temporary art, cultural, or community events is permitted.
[1] 
Special permit requirements: A special permit is required and shall be obtained according to the requirements on Chapter 343.
[2] 
Projections shall not operate later than 11:00 p.m.
[3] 
Nuisance prevention: The projection shall be contained entirely within the target building's facade and shall not cause glare or spill light onto adjacent properties or public streets.
[4] 
Safety: The projection shall not flash, strobe, or contain content that could distract motorists or be mistaken for emergency signals.
(7) 
Sidewalk floor graphics: The installation of temporary, non-permanent graphics on the public sidewalk directly in front of a commercial establishment is permitted as a form of artistic expression or temporary promotion, subject to the following standards:
(a) 
Material specifications: All sidewalk floor graphics shall be constructed from materials specifically engineered for exterior pedestrian surfaces.
[1] 
Approved materials include thin, foil-based products that conform to the texture of uneven surfaces like brick and concrete, or comparable high-traffic rated vinyl or PVC films designed for outdoor use.
[2] 
The material must be designed for clean removal without leaving adhesive residue or causing damage to the sidewalk surface.
(b) 
Safety and slip resistance: To prevent a public safety hazard, all materials used for sidewalk floor graphics must be certified as slip-resistant for both wet and dry conditions.
[1] 
The product must carry a certification for slip resistance under a recognized standard, such as UL 410, or an equivalent ASTM rating. The product's technical specifications sheet, including its certification, must be provided upon request.
(c) 
Installation and placement:
[1] 
Graphics must be applied directly to the existing sidewalk surface and shall not raise the elevation of the sidewalk or create a tripping hazard with raised edges.
[2] 
The graphic shall be located entirely within the area directly in front of the applicant's primary building facade and shall not extend onto adjacent properties.
(d) 
Content: Sidewalk floor graphics shall not function as a primary business sign. Any commercial messaging must comply with the regulations governing temporary signs as outlined in § 430-62 of this Chapter.
(e) 
Maintenance and removal: The property owner or business is responsible for maintaining the graphic in good condition, free from peeling, tearing, or excessive fading. The graphic must be completely removed at the end of its intended display period or upon notice from the Code Enforcement Officer if it is deemed to be in a state of disrepair.
(8) 
Screening: All rooftop mechanical equipment, utility boxes, and ground-level refuse areas shall be fully screened from public view using materials that are architecturally integrated with the principal building.
(9) 
Exterior illumination: All exterior lighting, including architectural, display, and security lighting, shall be designed to enhance the building and the pedestrian environment while preventing glare and light trespass.
(a) 
Architectural accent lighting: Exterior lighting shall be used to accentuate architectural features. All fixtures must be shielded and directed downward where possible to prevent light pollution. The style of the fixtures should be architecturally compatible with the building.
(b) 
Creative window display lighting: Dynamic and creative lighting is permitted for window displays, provided it does not flash, strobe, or move in a manner that creates a traffic hazard. Any changes in color or intensity must be gradual.
(c) 
Nighttime safety illumination: Businesses are strongly encouraged to leave a portion of their Window Display or architectural lighting on from dusk until at least 11:00 p.m. to contribute to a safe, well-lit pedestrian environment.
(10) 
Facade overlays and greenscreens.
(a) 
Purpose and intent. To allow for the use of high-quality, layered facade treatments such as veneers, architectural screens, and vertical gardens (greenscreens) in a manner that enhances the building's architectural quality, promotes sustainability, and ensures public safety and long-term maintenance.
(b) 
Definitions. For the purposes of this section, the following terms shall have the meanings indicated:
ARCHITECTURAL SCREEN
A decorative panel or series of panels creating a semi-transparent outer layer on a facade, used to provide visual interest, shade, or privacy. Architectural screens are often built of laser-cut metal (aluminum, steel), wood or wood composites, or high-density plastics.
GREENSCREEN
A system of modular panels or a structural trellis designed to support living plant material on a building facade; also known as a vertical garden.
RAINSCREEN SYSTEM
An opaque, exterior cladding system or veneer (including wood, terracotta, fiber cement, or metal panels) that includes an air gap between the outer panel and the building's weather-resistant barrier to control moisture.
(c) 
Architectural review required. The installation of any facade overlay or greenscreen system that covers more than 25% of a single building elevation requires architectural review as per § 430-62.1C. In addition to standard submission requirements, the application must include:
[1] 
Detailed drawings showing the material, mounting system, and depth of the assembly.
[2] 
For greenscreens, an irrigation and maintenance plan prepared by a qualified professional.
(d) 
General standards.
[1] 
Material quality: All overlay materials, including veneers, panels, and screen elements, shall be of high architectural quality, durable, and weather-resistant, consistent with the solid materials encouraged in this chapter.
[2] 
Architectural integration: The overlay shall be designed as an integral part of the building's composition. It shall not obscure or damage significant architectural features, such as cornices, window surrounds, or original decorative masonry on historic buildings.
[3] 
Installation: All mounting systems must be professionally engineered to handle the material's weight and wind loads. The system shall be attached in a manner that does not damage the underlying facade and allows for proper moisture management.
(e) 
Specific standards for greenscreens (vertical gardens).
[1] 
System type: Greenscreens may be either wall-mounted modular panels or a trellis system with climbing plants. The system must be designed for the long-term health of the plants.
[2] 
Irrigation and drainage: A permanent, automated irrigation and drainage system is required. The system must be designed to prevent water damage to the facade and runoff onto the public sidewalk.
[3] 
Plant viability: Plant species shall be selected for their suitability to the local climate, sun exposure, and vertical orientation.
[4] 
Maintenance: The property owner is responsible for the ongoing maintenance of the greenscreen, including regular watering, pruning, and replacement of dead plants, to ensure a healthy and attractive appearance.