The GB General Business Zone is intended to permit retail business, personal service establishments, general corporate and administrative offices and other nonresidential uses within a shopping center-style environment. Development within the zone will strive to promote the sharing of parking and stormwater management facilities, have well-landscaped and adequate building setbacks from surrounding roads, provide off-street parking that is well screened from public view, control means of ingress/egress, coordinate internal pedestrian and vehicular traffic flows relating to existing and proposed development, and ensure design compatibility with existing development that considers building height, materials, colors, landscaping and signage.