New construction. New buildings and all use conversions/site modifications in the SSO Residential District shall be located, designed, constructed, landscaped and decorated in such a manner that, to the maximum extent feasible, the appearance of the principal building will remain as a single detached dwelling. Such new buildings, use conversions/site modifications shall respect the existing architectural and landscape design of their residential setting, considering the overall context of the site and building in terms of its history, surroundings and the aesthetics of its original design. Improvements shall be completed in a residential style and shall be compatible with the adjacent structures and neighborhood.