In expansion of the declaration of legislative intent contained in Article I, § 475-2, of this chapter and the statement of community development objectives contained in Article I, § 475-4, of this chapter, it is hereby declared to be the intent of this Article XIV with respect to the HB Highway Business District to establish reasonable standards of performance for the development of highway-oriented commercial use serving both local and regional needs in those locations which satisfy the highway access, off-street parking, and service area requirements normally associated with such uses. In addition, it is the intent of this Article XIV to provide standards which will ensure that such higher intensity, traffic-generating commercial uses will not have a negative impact on abutting residential neighborhoods in the Borough of Royersford.