The following definitions shall control with respect to any sign-related question. In the event of a conflict between these definitions and any definitions contained in Article
II of this chapter, those in Article
II shall control with the exception of sign-related questions.
ABANDONED SIGNSA sign which has not identified or advertised a current business, service, owner, product, or activity for a period of at least 180 days for off-premises signs, or at least 360 days for on-premises signs.
ANIMATED FLASHING SIGNA sign depicting action, motion, or light or color changes through electrical or mechanical means.
BANNERAny cloth, bunting, plastic, paper, or similar nonrigid material attached to any structure, staff, pole, rope, wire, or framing which is anchored on two or more edges or at all four corners. Banners are temporary in nature and do not include flags.
BILLBOARD STRUCTUREThe framework, supports, display face(s) and electrical components of the billboard.
BUILDING FRONTAGEFor the purposes of calculating the allowable total sign area, building frontage is defined as follows:
A. The linear footage of building face which serves as a principal approach to a building and which building face fronts upon a public street, a shopping center driveway, parking area or pedestrian mall or walkway.
B. For corner lots, such footage may be calculated separately for the principal approach and one adjacent face, if such face also fronts on a public street, a shopping center driveway, public parking area, pedestrian mall or public walkway. A sign area calculated for each frontage shall be erected on that frontage only and shall not be increased by the sign area calculated for another frontage.
DIGITAL SIGNA sign capable of displaying text, graphics, symbols, or images that can be electronically or mechanically changed by remote or automatic means; or with content that may be changed by electronic process through the use of light or lights, including, but not limited to, light-emitting diodes (LED), liquid crystal and plasma image display.
DIRECTIONAL SIGNA sign designed to provide direction to pedestrian and/or vehicular traffic into and out of a site, or providing direction to individual amenities or buildings within a site.
DISPLAY FACEThe face of a sign, including copy, insignia, background, border and trim. The measurement shall be determined by the smallest rectangle inclusive of all letters and images. The structural support shall be excluded from the area calculations if it is not used to directly express or convey a commercial or noncommercial message.
EXTERNAL ILLUMINATIONArtificial light, located away from the sign, which lights the sign, the source of which may or may not be visible to persons viewing the sign from any street, sidewalk, or adjacent property.
FLAG SIGNAny sign printed or painted on cloth, plastic, canvas, or other like material with distinctive colors, patterns, or symbols attached to a pole or staff and anchored along only one edge or supported or anchored at only two corners. For the purposes of this article, this definition shall include "feather flags" and "flutter flags."
FREESTANDING SIGNA sign supported by structures or supports that are placed on, or anchored in, the ground, and that is independent and detached from any building or other structure.
GROUND SIGNA sign permanently affixed to the ground at its base, supported entirely by a base structure, and not mounted on a pole or attached to any part of a building.
INCIDENTAL SIGNA sign that displays general site information, instructions, directives, or restrictions that are primarily oriented to pedestrians and motor vehicle operators who have entered a property from a public street. These signs shall not contain any commercial advertising.
INTERACTIVE SIGNAn electronic or animated sign that reacts to the behavior or electronic signals of motor vehicle drivers.
INTERNAL ILLUMINATIONA light source that is concealed or contained within the sign and becomes visible in darkness through a translucent surface. Digital signs and displays incorporating neon lighting shall not be considered internal illumination for the purposes of this article.
LOT, CORNERA lot which abuts on at least two intersecting public streets. In the case of a shopping center, driveways, public parking areas, pedestrian malls and public walkways shall be considered public streets for the purpose of this section. Frontage upon a service driveway to an unloading area shall not be considered in determining corner lot status.
MULTIPLE DIRECTORY SIGNA sign for shopping centers, industrial parks and office campuses listing the names of various commercial and retail businesses or professional establishments within a single parcel or a defined contiguous area to be erected primarily as a service to the motoring or the pedestrian public.
OFF-PREMISES SIGNAn outdoor sign whose message directs attention to a specific business, product, service, event or activity, or other commercial or noncommercial activity, or contains a noncommercial message about something that is sold, produced, manufactured, furnished, or conducted elsewhere than on the premises upon which the sign is located.
OVERHANGING SIGNA sign attached to and approximately perpendicular to a wall of a building or other structure.
PERSONAL EXPRESSION SIGNAn on-premises sign that expresses an opinion, interest, position, or other noncommercial message.
ROOF SIGNA building-mounted sign erected upon, against, or over the roof of a building.
SIGN AREAThe area of the largest single face of the sign within a perimeter which forms the outside shape, including any frame, and forms an integral part of the display, but excluding the necessary supports or uprights on which the sign may be placed, subject to the following:
A. For double-faced signs or V-type signs, the interior angle of which does not exceed 45°, only one face shall be applicable in computing sign area; and
B. For V-type signs, the interior angle of which exceeds 45°, both faces shall be applicable in computing sign area; and
C. The area of an irregularly shaped sign, including signs consisting of separate modules, figures or letters, shall be deemed to be the total square footage of the smallest single square or rectangle into which all of the separate modules, figures, or letters which comprise the irregularly shaped and/or modular sign would fit.
SNIPE SIGNA sign tacked, nailed, posted, pasted, glued, or otherwise affixed to a tree, pole, stake, fence, public bench, streetlight, or other object, or placed on any public property or in the public right-of-way or on any private property without the permission of the property owner (also known as "bandit sign").
VEHICULAR SIGNAny vehicle to which a sign is affixed in such a manner that the carrying of such sign or signs is used primarily as stationary advertisement for the business on which the vehicle sits or is otherwise not incidental to the vehicle's primary purpose. Vehicular signs are considered to be portable signs.
WINDOW SIGNA sign that is applied, painted, or affixed to a window, or placed inside a window, within three feet of the glass, facing the outside of the building, and easily seen from the outside. Customary displays of merchandise or objects and material without lettering behind a store window are not considered signs.