The decrease in the number of parking spaces is no more than 30% of the total number of spaces otherwise required hereunder.

The waived parking spaces shall be set aside and shall not be intended for immediate construction. Such spaces shall be labeled as "Reserve Parking" on the site plan.

Any such decrease in the number of required parking spaces shall be based upon documentation of the special nature of the use or building.

The parking spaces labeled "Reserve Parking" on the site plan shall be properly designed as an integral part of the overall parking layout, located on land suitable for parking development and in no case located within area counted as buffer, parking setback or open space.

The reduction in the number of required spaces will not create undue congestion or traffic hazards, and such relief may be granted without substantial detriment to the neighborhood and without derogating from the intent and purpose of this bylaw.

If, at any time after the certificate of occupancy is issued for the building or use, the Building Inspector determines that additional parking spaces are needed, the Inspector shall notify the Planning Board, in writing, of such finding and the Planning Board may require that all or any portion of the spaces shown on the approved site plan as "Reserve Parking" be constructed within a reasonable period.

The sign does not exceed six square feet per side and is no more than 30 inches wide.

The top of any portable sign must be less than four feet above grade.

All lettering shall be done in a professional workmanlike manner.

Portable signs shall not be permitted on properties containing a single business which has a freestanding sign.

For properties containing multiple businesses, no more than two portable signs shall be displayed at a time on any lot.

Portable signs may only be displayed during the hours that the business is open or operating, but shall be removed at sunset.

Portable signs shall not be illuminated, have flashing lights, emit sound or simulate motion, nor have any attachments adding to their height or width.

Portable signs must not create a potential hazard to vehicular or pedestrian traffic.

Signs which do not comply with any provision of this bylaw may be removed immediately and without notice by the Town.

A permit for a portable sign shall be issued at the discretion of the Building Inspector for a period not to exceed one year and at a fee of $250 annually.

First-floor businesses. Except as may otherwise be provided, one primary and two secondary exterior wall-mounted, projecting or roof signs shall be permitted for each first-floor business, not including directional signs, on the building in which the business is located. The total allowed sign face area of all exterior signs is calculated by taking 100% of the primary building frontage, plus 40% of each secondary building frontage, up to a maximum of three total building frontages. The total size of the business signage is shown in Chart A. The primary sign shall represent no more than 75% of the total allowed sign face area. Where more than one business/entity occupies the same physical space and shares the same entry/entries, the total allowed sign face area of all exterior signs shall be the same as if only one business was occupying the space. Secondary signage must be affixed to that portion of a building which is occupied by the business affixing such sign. If the sign is a series of awning valances it is considered one secondary sign. The square footage allowance is for direct-illuminated signs. Those primary or secondary signs which are self-illuminated silhouette or face-lit channel letters shall have their square footage allowance reduced by 1/3. Any lighting for signage shall be dark-sky compliant per the International Dark Sky Association.

Second-floor businesses. One primary exterior wall mounted sign shall be permitted for each second-floor business, not to exceed 10 square feet. No such sign shall obscure windows or other architectural elements on a building.

Methodology for measuring sign face area.

The lot has a minimum of 250 feet of street frontage.

Building setback must be 20 feet or greater.

If the lot contains multiple businesses, individual businesses may be represented by separate, removable panels, which shall not exceed 18 inches in height nor be less than eight inches in height.

All freestanding directory signs shall be wood carved or a synthetic material which matches the aesthetics of a wood sign, and shall not be internally illuminated.

The size of the sign face and the setbacks shall not exceed the allowances in Charts B and C (starting with Chart B and proceeding to Chart C). The property address shall be included as a sign cap centered on top of the sign, but will not be counted in maximum sign size (not to exceed four square feet).

Individual business panels shall have a uniform color scheme.

The freestanding sign shall be incorporated into the landscaping and streetscape of the property, and its location shall be approved by the Design Review Board.

Individual business panels shall be considered secondary signs for the purposes of calculating total sign allowance in Subsection 3261a.

No other freestanding signs shall be permitted on the street frontage.

All existing nonconforming signs must be brought into conformance with the bylaw before approval of the freestanding business sign.

Any illumination of freestanding signage shall be dark-sky compliant per the International Dark Sky Association.

Signs should not contain selling slogans or other advertising which is not an integral part of the name or other identification of the enterprise.

Signs should be simple, neat and avoid distracting elements, so that content can be quickly and easily read.

Sign design should take into consideration the size, brightness, style, height and colors of other signs in the vicinity.

Sign brightness should not be excessive in relation to background lighting levels, e.g., averaging not in excess of 100 footlamberts in the commercial area of similarly bright areas and not in excess of 20 footlamberts in unlighted outlying areas and in areas bordering on or visible from residential zones.

Signs should be sized and located so as not to interrupt, obscure, or hide the continuity of columns, cornices, roof eaves, sill lines, or other elements of building structure and, where possible, should reflect and emphasize building structural form.

Sign materials, colors, and lettering should be reflective of the character of the building to which the sign relates.

Clutter should be avoided by not using support brackets extending above the sign or guy wire and turn buckles.

Natural features conservation. Disruption of existing site features, including particularly the changing of natural topography shall be kept to an absolute practical minimum. Where tree coverage does not exist or has been removed, new planting may be required. Finished site contours shall approximate the character of the site and surrounding properties.

Vehicular and pedestrian circulation. Pedestrian walkways, streets, driveways, and parking areas shall be carefully designed with respect to topography, proper relation to surrounding streets and pedestrian ways, number of access points to public streets, provision of a clear and efficient street system on the site, adequate widths of drives, separation and attractive parking areas, and proper relation of circulation elements to structures and other site features.

Siting of structures. All buildings and other structures shall be sited to minimize disruption of the topography, to facilitate natural surface drainage and shall be properly designed for the particular site conditions. Strict attention shall be given to proper functional, visual and spatial relationship of all structures, landscape elements, and paved areas.

Runoff. Stormwater management for all proposals shall meet or exceed the requirements of the Massachusetts Department of Environmental Protection Stormwater Management Policy. No stormwater runoff in excess of rates existing prior to new construction shall be allowed and no stormwater runoff in excess of rates existing prior to new construction shall be discharged onto a public way or into a public drainage system, unless the Town Engineer assures the Select Board there is sufficient capacity to handle the additional runoff. Permits will not be granted for the construction or alteration of any structure that will cause a change in existing grades and contours which interfere with drainage of water from any public street unless provision is made at the owner's expense for the proper disposal of such water by gutters, ditches, pipes or other necessary drainage structures. The owner will be required to grant the Town any necessary drainage easements.

Utilities. All electrical utility lines, including but not limited to telephone, power and cable TV, shall be placed underground in new developments. The placement of electrical lines and other underground utility lines such as water, sewerage and gas shall be coordinated whenever possible and desirable among responsible parties. Placement of utilities, including sanitary disposal facilities, shall be done so as to minimize disruption of topography and cutting of trees or undergrowth.

Outdoor lighting. Outdoor lighting, including lighting on the exterior of a building or lighting in parking areas, shall be arranged to avoid glare and light spilling over to neighboring properties. Except for low-level pedestrian lighting with a height of less than eight feet, all outdoor lighting shall be designed and located so that 1) the luminaire has an angle of cutoff less than 76°; 2) a line drawn from the height of the luminaire, along the angle of cutoff, intersects the ground at a point within the development site and 3) the bare light bulb, lamp or light source is completely shielded from direct view at any point five feet above the ground on neighboring properties or streets. In Village Business Districts, general site lighting fixtures shall be placed no higher than 16 feet above grade.

Other site features. All service areas, loading areas, outdoor storage, utility structures, mechanical equipment, garbage disposal facilities, or other service or utility facilities shall be located or visually screened so as not to create hazards or visual or other nuisances.