The zoning bylaw may be adopted and from time to time changed by amendment, addition or repeal, but only in the manner hereinafter provided. Adoption or change of the zoning bylaw may be initiated by the board of selectmen, the board of appeals, by an individual owning land with respect to which a change is sought, by request of registered voters of Swansea pursuant of [to] MGL c. 39, § 10, by the planning board, or by the regional planning agency. The board of selectmen shall within 14 days of receipt of such zoning bylaw amendment submit it to the planning board for review and a public hearing, to be held within 65 days of transmittal by the selectmen.