[Amended 12-8-2005 by Ord. No. 05-09]
As used in this article, the following terms shall have the meanings indicated:
BEACON LIGHTAny light with one or more beams, capable of being focused in several directions and rotated or revolved automatically.
BUILDING FACADESA portion of any exterior elevation of a building extending from grade to the top of the parapet wall, or eaves, and the entire width of the building elevation.
BACKGROUND AREA OF A SIGNThe entire background area of a sign upon which copy could be placed. In computing the area of a sign background, only that face or faces, which can be seen from any one direction at one time will be counted.
BUSINESS SIGNA sign that directs attention to a business, profession, activity, commodity, service, product price or entertainment conducted, sold or offered upon the premises where such sign is located or with the building to which such sign is affixed.
CONSTRUCTION SIGNA sign identifying individuals or companies involved in design, construction, wrecking, financing or development when placed upon the premises where work is under construction, but only for the duration of construction or wrecking.
DIRECT SIGN ILLUMINATIONA sign designed to give forth artificial light directly or through transparent or translucent material, from a source of light within the sign including, but not limited to, neon and exposed lamp signs.
DIRECTORY SIGNA sign which indicates the name and/or address of the occupant, the address of the premises and/or identification of any legal business or occupation which may exist at the premises.
ELECTRONIC DISPLAY SCREENA sign, or portion of a sign, that displays an electronic image or video, which may or may not include text. This definition includes television screens, plasma screens, digital screens, flat screens, video boards, LED displays, fiber optic displays, holographic displays or other technologies of a similar nature.
[Added 10-11-2007 by Ord. No. 2007-09]
ELECTRONIC MESSAGE CENTERAny sign, or portion of a sign, that uses changing lights to form a sign message or messages in text form wherein the sequence of messages and the rate of change is electronically programmed and can be modified by electronic processes. Such signs shall include the following modes of operation:
[Added 10-11-2007 by Ord. No. 2007-09]
A. STATICSigns which shall include no animation or effects simulating animation.
B. FADESigns where static messages are changed by means of varying light intensity, where the first message gradually reduces intensity to the point of not being legible and the subsequent message gradually increases intensity to the point of legibility.
C. DISSOLVESigns where static messages are changed by means of varying light intensity or pattern, where the first message gradually appears to dissipate and lose legibility simultaneous to the gradual appearance and legibility of the subsequent message.
D. TRAVELSigns where the message is changed by the apparent horizontal movement of letters or graphic elements of the message.
E. SCROLLINGSigns where the message is changed by the apparent vertical movement of the letters or graphic elements of the message.
FESTOON LIGHTINGA directly illuminated sign composed of either:
A. A group of incandescent bulbs hung or strung overhead or on building structures; or
B. Light bulbs not shaded or hooded or otherwise screened to prevent direct rays of light from shining on adjacent properties or rights-of-way.
FLASHING SIGNAn illuminated sign on which the artificial light is not maintained stationary and constant in intensity and/or color at all times when in use.
ILLUMINATED SIGNSA sign in which a source of light is used in order to make the message readable. This definition shall include internally and externally lighted signs.
INDIRECT SIGN ILLUMINATIONA sign illuminated with a light so shielded that no direct rays therefrom are visible elsewhere on the lot where said illumination occurs. If such shielding device is defective, such sign shall be deemed to by a "directly illuminated sign."
MONUMENT SIGNA permanent sign which identifies the name of a subdivision or land development which complies with the following:
A. One freestanding sign may be located at each intersection of the development's streets with primary or secondary streets, the area of each sign not to exceed six square feet in area.
B. One freestanding sign may be located at one main entrance to the development, not to exceed 25 square feet in area, or two signs not exceeding 15 square feet each, provided both signs display the same content, are identical in size, and are part of a landscaping feature.
OFF-PREMISES SIGNA sign visible from a public way that directs attention to a business, commodity, service, entertainment, attraction or objects sold, offered or existing elsewhere than upon the same lot where the sign is displayed. The term "off-premises sign" shall include an outdoor advertising sign (billboard) on which space is leased or rented by the owner thereof to others for the purpose of conveying a commercial or noncommercial message.
ROOF LINEThe juncture of the roof and the perimeter wall of the structure.
SIGN AREAA. The area of a sign shall mean the area of all lettering, wording and accompanying designs and symbols, together with the background on which they are displayed (whether such background is open or enclosed). The calculation of sign area must include the supporting frame work and/or bracing.
B. Where the sign consists of individual letters, designs or symbols attached to a building, awning, wall or window, the area shall be that of the smallest rectangle which encompasses all the letters, designs and symbols.
C. Where a sign consists of an identical double-face, only one side shall be considered in the calculation of area, but if the interior angle formed by the two faces is greater than 45°, then both sides of the sign shall be considered in the calculation of area.
SIGN HEIGHTThe distance from the highest portion of the sign to the mean grade at the base of sign.
SIGN STRUCTUREAny structure which supports or is capable of supporting a sign, whether or not an integral part of a building.
SIGN TYPESA. ANIMATED SIGNA sign with action or motion, flashing or color changes requiring electrical energy, but not including wind-actuated elements such as flags, banners or novelty items.
B. BUSINESS SIGNAn onpremises sign which advertises or otherwise directs attention to a business, commodity, service, industry or other activity which is sold, offered or conducted, other than incidentally.
C. CONSTRUCTION SIGNAny sign giving the name or names of principal contractors, architects and lending institutions responsible for construction on the site where the sign is placed.
D. DIRECTIONAL SIGNIncidental sign designed to guide or direct pedestrians or vehicular traffic.
E. DIRECTORY SIGNA sign on which the names and location of the occupants of the use of a building is given, including office building and church directories.
F. FREESTANDING SIGNA self-supporting sign resting on, or supported by means of, poles or standards, situated on the ground.
[Amended 10-11-2007 by Ord. No. 2007-09]
G. OFF-PREMISES SIGNA sign which advertises or otherwise direct attention to an activity not on the same lot where the sign is located.
H. ON-PREMISES SIGNA sign which advertises or otherwise direct attention to an activity not on the same lot where the sign is located.
I. PARALLEL WALL SIGNA sign mounted parallel to a wall or other vertical building surface, but does not extend beyond the edge of any wall, roof line or other surface to which it is mounted, and does not project more than one foot from the surface to which it is mounted.
J. PROJECTED WALL SIGNAny sign mounted to a wall or other vertical surface other than a parallel sign, but does not project more than four feet from the surface to which it is mounted, nor project above the wall, roof line of surface to which it is mounted, or in any way interfere with normal pedestrian or vehicular traffic.
K. REAL ESTATE SIGNAny sign which is used to offer for sale, lease or rent the property on which the sign is placed.
M. ROOF SIGNA sign erected upon or above a roof or parapet wall of a building, and which is wholly or partly supported by that building.
N. TEMPORARY SIGNA sign which advertises community or civic projects, construction projects, real estate for sale or lease or other special events on a temporary basis.
O. VEHICULAR SIGNAny vehicle to which a sign is affixed in such a manner that the carrying of the sign is no longer incidental to the vehicle's purpose, but becomes a primary purpose in itself. An example is an empty tractor trailer with advertising painted on its side, left for an extended period of time in front of the business premises that is advertised on the trailer.
SPECIAL EVENT SIGNTemporary, nonilluminated signs directing persons to temporary exhibits, shows, events, grand openings, sales, etc., may be erected subject to the following requirements:
A. Banners, freestanding signs and signs on or in windows are permitted. Movable signs are not permitted.
B. Total temporary sign area permitted per property shall not exceed four square feet.
C. Signs on or in windows shall not exceed 50% of the window area.
D. A maximum of two off-premises directional signs, not exceeding 10 square feet in sign area shall be permitted for any special event, provided that permission has been obtained from the property owner where the sign is to be placed.
E. Signs shall not be posted more than 30 days prior to the advertised event, and must be removed no later than seven days following the event.