As used in this article, the following terms have the meanings indicated, unless otherwise expressly stated:
ABANDONED SIGN
A sign which has not identified or advertised a current business, service, owner, product, or activity for a period of at least 180 days for off-premises signs, or at least 360 days for on-premises signs.
ADDRESS SIGN
A sign that designates the street number and/or street name for identification purposes, as designated by the United States Postal Service (also known as "nameplate sign").
ANIMATED SIGN
A sign depicting action, motion, or light or color changes through electrical or mechanical means.
AWNING
A cloth, plastic, or other nonstructural covering that projects from a wall for the purpose of shielding a doorway or window. An awning is either permanently attached to a building or can be raised or retracted to a position against the building when not in use.
AWNING SIGN
A sign painted on, printed on, or applied to an awning.
BALLOON SIGN
A lighter-than-air, gas-filled balloon, tethered in a fixed location, which contains an advertisement message on its surface or attached to the balloon in any manner.
BANNER
Any cloth, bunting, plastic, paper, or similar nonrigid material attached to any structure, staff, pole, rope, wire, or framing which is anchored on two or more edges or at all four corners. Banners are temporary in nature and do not include flags.
BEACON LIGHTING
Any source of electric light, whether portable or fixed, the primary purpose of which is to cast a concentrated beam of light generally skyward as a means of attracting attention to its location rather than to illuminate any particular sign, structure, or other object.
BUILDING FRONTAGE
The maximum linear width of a building measured in a single straight light parallel, or essentially parallel, with the abutting a street or parking lot.
CANOPY
A multisided overhead structure or architectural projection supported by attachments to a building on one or more sides and either cantilevered from such building or also supported by columns at additional points.
CANOPY SIGN
Any sign that is part of, or attached to, a canopy.
CHANGEABLE COPY SIGN
A sign or portion thereof on which the copy or symbols change either automatically through electrical or electronic means, or manually through placement of letters or symbols on a panel mounted in or on a track system. The two types of changeable copy signs are manual changeable copy signs and electronic changeable copy signs, which include message center signs and digital displays.
CHANNEL LETTER SIGN
A sign consisting of fabricated or formed three-dimensional letters, individually applied to a wall, which may accommodate a light source.
CLEARANCE
The distance above the walkway, or other surface if specified, to the bottom edge of a sign. This term can also refer to a horizontal distance between two objects.
DIGITAL DISPLAY
The portion of a sign message made up of internally illuminated components capable of changing the message periodically. Digital displays may include but are not limited to LCD, LED, or plasma screens.
DIRECTIONAL SIGN
A sign designed to provide direction to pedestrian and/or vehicular traffic into and out of a site, or providing direction to individual amenities or buildings within a site.
FESTOON LIGHTING
A type of illumination composed of a group of light bulbs hung or strung overhead or on a building or other structure.
FLAG
Any sign printed or painted on cloth, plastic, canvas, or other like material with distinctive colors, patterns, or symbols attached to a pole or staff and anchored along only one edge or supported or anchored at only two corners. For the purposes of this article, this definition shall include "feather flags" and "flutter flags."
FLASHING SIGN
A sign whose artificial illumination is not kept constant in intensity at all times when in use and which exhibits changes in light, color, direction, or animation. This definition does not include electronic message center signs or digital displays that meet the requirements set forth herein.
FREESTANDING SIGN
A sign supported by structures or supports that are placed on, or anchored in, the ground; and that is independent and detached from any building or other structure. The following are subtypes of freestanding signs:
FUELING STATION CANOPY
A freestanding, open-air structure constructed for the purpose of shielding service station islands and users from the elements.
FUELING STATION CANOPY SIGN
Any sign that is part of, or attached to, the vertical sides of the fueling station canopy roof structure. For the purposes of this article, gas station canopy signs shall be considered wall signs.
GOVERNMENT/REGULATORY SIGN
Any sign for the control of traffic or for identification purposes, street signs, warning signs, railroad crossing signs, and signs of public service companies indicating danger or construction, which are erected by or at the order of a public officer, employee, or agent thereof, in the discharge of official duties.
HISTORIC DISTRICT
A district or zone designated by a local, state, or federal government, within which buildings, structures, and/or appurtenances are deemed important because of their association with history, or because of their unique architectural style and scale.
HOLIDAY DECORATIONS
Signs or displays, including lighting, which are a nonpermanent installation celebrating national, state, and local holidays, religious or cultural holidays, or other holiday seasons (also known as "seasonal decorations").
ILLUMINATED SIGN
A sign with electrical equipment installed for illumination, either internally illuminated through its sign face by a light source contained inside the sign, or externally illuminated by a light source aimed at its surface.
ILLUMINATION
A source of any artificial or reflected light, either directly from a source of light incorporated in, or directly from, an artificial source.
INCIDENTAL SIGN
A sign that displays general site information, instructions, directives, or restrictions that are primarily oriented to pedestrians and motor vehicle operators who have entered a property from a public street. These signs shall not contain any commercial advertising.
INCIDENTAL WINDOW SIGN
Signs displayed in the window displaying information such as the business's hours of operation, credit institutions accepted, commercial and civic affiliations, and similar information. These signs shall be informational only and shall not contain a commercial message.
INFLATABLE SIGN
A sign that is an air-inflated object, which may be of various shapes, made of flexible fabric, resting on the ground or structure and equipped with a portable blower motor that provides a constant flow of air into the device.
INTERACTIVE SIGN
An electronic or animated sign that reacts to the behavior or electronic signals of motor vehicle drivers.
LEGIBILITY
The physical attributes of a sign that allow for an observer's differentiation of its letters, words, numbers, or graphics.
LIMITED DURATION SIGN
A nonpermanent sign that is displayed on private property for more than 30 days, but is not intended to be displayed for an indefinite period of time.
MANUAL CHANGEABLE COPY SIGN
A sign or portion thereof on which the copy or symbols are changed manually through placement or drawing of letters or symbols on a sign face.
MARQUEE
A permanent structure, other than a roof or canopy, attached to, supported by, and projecting from a building and providing protection from the elements.
MARQUEE SIGN
Any sign attached to a marquee for the purpose of identifying a use or product. If attached to a theater, performing arts center, cinema, or other similar use, it may also advertise films or productions.
MECHANICAL MOVEMENT SIGN
A sign having parts that physically move rather than merely appearing to move as might be found in a digital display. The physical movement may be activated electronically or by another means, but shall not include wind-activated movement such as used for banners or flags. Mechanical movement signs do not include digital signs that have changeable, programmable displays.
MEMORIAL SIGN
A memorial plaque or tablet, including grave markers or other remembrances of persons or events, which is not used for a commercial message.
MESSAGE CENTER SIGN
A type of illuminated, changeable copy sign that consists of electronically changing alphanumeric text often used for gas price display signs and athletic scoreboards.
MESSAGE SEQUENCING
The spreading of one message across more than one sign structure.
MURAL
Artwork applied to the wall of a building which covers all or most of the wall and depicts an artistic scene or event of natural, social, cultural or historic significance.
NEON SIGN
A sign illuminated by a neon tube, or other visible light-emanating gas tube, that is bent to form letters, symbols, or other graphics.
NONCONFORMING SIGN
A sign that was legally erected and maintained prior to the effective date of this article, or any subsequent amendment hereto, that does not currently comply with the provisions of this article.
OBSCENE SIGN
Any sign or symbol which displays or contains obscene matter. The matter shall be considered obscene if:
A.
The average person, applying contemporary community standards, would find that the sign or symbol, taken as a whole, appeals to prurient interests;
B.
The sign or symbol depicts or describes, in a patently offensive way, sexual conduct specifically defined by applicable state or federal law; and/or
C.
The sign or symbol, taken as a whole, lacks serious literary, artistic, political or scientific value.
OFF-PREMISES SIGN
An outdoor sign whose message directs attention to a specific business, product, service, event or activity, or other commercial or noncommercial activity, or contains a noncommercial message about something that is sold, produced, manufactured, furnished, or conducted elsewhere than on the premises upon which the sign is located (also known as "billboard").
OFFICIAL TRAFFIC SIGN
Official highway route number signs, street name signs, directional signs, and other traffic signs erected and maintained on public highways and roads in the interest of public safety or for the regulation of traffic.
ON-PREMISES SIGN
A sign whose message and design relate to an individual business, profession, product, service, event, point of view, or other commercial or noncommercial activity which is sold, offered, or conducted on the premises upon which the sign is located.
PENNANT SIGN
A triangular or irregular piece of fabric or other material, commonly attached in strings or strands, or supported on small poles intended to flap in the wind.
PERMANENT SIGN
A sign attached or affixed to a building, window, or structure, or to the ground, in a manner that enables the sign to resist environmental loads, such as wind, and that precludes ready removal or movement of the sign and whose intended use appears to be indefinite.
PERSONAL EXPRESSION SIGN
An on-premises sign that expresses an opinion, interest, position, or other noncommercial message.
PORTABLE SIGN
Any sign designed to be moved easily and not permanently affixed to the ground or to a structure or building. Portable signs include sandwich board signs and vehicular signs.
PRIVATE DRIVE SIGN
A sign indicating a street or drive which is not publicly owned and maintained and used only for access by the occupants of the development and their guests.
PROJECTED LIGHT SIGN
A sign created by projecting an image on a surface using lighting that is stationary and constant in intensity and color at all times and which may use stencils, photographic images, or other visual media or technology to project the image.
PROJECTING SIGN
A building-mounted, double-sided sign with the two faces generally perpendicular to the building wall, not to include signs located on a canopy, awning, or marquee (also known as "blade sign").
PUBLIC SIGN
A sign erected or required by government agencies or utilities, including traffic, utility, safety, railroad crossing, and identification signs for public facilities.
REFLECTIVE SIGN
A sign containing any material or device, including paint, which has the effect of intensifying reflected light.
REVOLVING SIGN
A sign which revolves in a circular motion rather than remaining stationary on its supporting structure.
ROOF SIGN
A building-mounted sign erected upon, against, or over the roof of a building.
SANDWICH BOARD SIGN
A type of freestanding, portable sign consisting of two faces whose message is targeted at pedestrians (also known as a "curb sign," "sidewalk sign" or "A-frame sign").
SCOREBOARD
A sign contained within an athletic venue and intended solely to provide information to the attendees of an athletic event.
SECURITY SIGN
An on-premises sign regulating the use of the premises, such as a "no trespassing," "no hunting," or "no soliciting" sign (also known as "warning sign").
SHIELDED
The description of a luminaire from which no direct glare is visible at normal viewing angles, by virtue of its being properly aimed, oriented, and located and properly fitted with such devices as shields, barn doors, baffles, louvers, skirts, or visors.
SIGN
Any device, structure, fixture, painting, emblem, or visual that uses words, graphics, colors, illumination, symbols, numbers, or letters for the purpose of communicating a message. "Sign" includes the sign faces as well as any sign-supporting structure.
SIGN AREA
The total dimensions of a sign surface used to display information, messages, advertising, logos, or symbols. See § 350-137C for standards for measuring sign area.
SIGN FACE
The part of the sign that is, or can be, used for the sign area. The sign area can be smaller than the sign face.
SIGN HEIGHT
The vertical dimension of a sign as measured using the standards in § 350-137D.
SIGN-SUPPORTING STRUCTURE
The poles, posts, walls, frames, brackets, or other supports that hold a sign in place.
SNIPE SIGN
A sign tacked, nailed, posted, pasted, glued, or otherwise affixed to a tree, pole, stake, fence, public bench, streetlight, or other object, or placed on any public property or in the public right-of-way or on any private property without the permission of the property owner (also known as "bandit sign").
STOREFRONT
The exterior facade of a building housing a commercial use visible from a street, sidewalk, or other pedestrian way accessible to the public and containing the primary entrance to the commercial establishment.
STREAMERS
A display made of lightweight, flexible materials, consisting of long, narrow, wavy strips hung individually or in a series, with or without a logo or advertising message printed or painted on them and typically designed to move in the wind.
STREET FRONTAGE
The side or sides of a lot abutting on a public street or right-of-way.
STREET POLE BANNER
A banner suspended above a public sidewalk and attached to a single street pole. These signs shall not contain any commercial advertising.
TEMPORARY SIGN
A type of nonpermanent sign that is located on private property that can be displayed no more than 30 consecutive days, not more than two times per calendar year.
UNDER-CANOPY SIGN
A sign which is mounted entirely under a canopy or the roof of a covered walkway or pedestrian arcade.
VEHICULAR SIGN
Any vehicle to which a sign is affixed in such a manner that the carrying of such sign or signs is used primarily as stationary advertisement for the business on which the vehicle sits or is otherwise not incidental to the vehicle's primary purpose. Vehicular signs are considered to be portable signs.
VENDING MACHINE SIGN
A sign displayed on a vending machine indicating the name of the product being sold and/or the price of such product.
WALL SIGN
A building-mounted sign which is either attached to, displayed on, or painted on an exterior wall in a manner parallel with the wall surface. A sign installed on a false or mansard roof is also considered a wall sign (also known as: "fascia sign," "parallel wall sign," or "band sign").
WINDOW SIGN
A sign that is applied, painted, or affixed to a window, or placed inside a window, within three feet of the glass, facing the outside of the building, and easily seen from the outside. Customary displays of merchandise or objects and material without lettering behind a store window are not considered signs.