Definitions. For the purpose of this article, certain terms and words pertaining to signs are hereby defined.
ACCESSORY SIGN
A sign relating only to uses on the premises on which the sign is located, or products sold on the premises on which sign is located or indicating the name or address of a building or the occupants or management of a building on the premises where the sign is located.
DETACHED SIGNS or GROUND SIGN
A sign not attached to or painted on a building, but which is affixed to the ground. A sign attached to a flat surface, such as a fence or wall, not a part of a building shall be considered a "detached sign."
DOUBLE-FACED SIGN
A sign with two parallel, or nearly parallel, faces, back to back, and located not more than 24 inches from each other.
FLASHING SIGN
An illuminated sign on which the artificial or reflected light is not maintained stationary and constant in intensity and color at all times when in use. Any sign which revolves or moves, whether illuminated or not, shall be considered a "flashing sign."
FLAT SIGN or WALL SIGN
Any sign attached to and erected parallel to the face of, or erected or painted on the outside wall of, a building and supported throughout its length by such wall or building and not extending more than 18 inches from the building wall.
GENERAL ADVERTISING SIGN
Any sign which is not an accessory sign or which is not specifically limited to a special purpose by these regulations. A billboard is a large general advertising sign.
ILLUMINATED SIGN
Any sign designed to give forth artificial light or designed to reflect light from one or more sources of artificial light erected for the purpose of providing light for the sign.
INDIRECTLY ILLUMINATED SIGN
A sign which does not produce artificial light from within itself but which is opaque and backlighted or illuminated by spotlights or floodlights not a part of or attached to the sign itself, or a sign of translucent, nontransparent material illuminated from within but with no exposed or exterior bulbs, tubes or other light source.
MARQUEE SIGN
Any sign attached to or hung from a marquee. For the purpose of this section, a "marquee" is a covered structure projecting from and supported by the building, with independent roof and drainage provisions and which is erected over a doorway or doorways as protection against the weather.
SIGN
An identification, description, illustration, or device which is affixed to or represented directly or indirectly upon a building, structure, trailer, motor vehicle, wagon, or land and which directs attention to a product, place, activity, person, institution or business.
SIGN AREA
That area within a line, including the outer extremities of all letters, figures, characters and delineations, or within a line, including the outer extremities of the framework or background of the sign, whichever line includes the larger area. The support for the sign background, whether it be columns, a pylon or a building, or part thereof, shall not be included in the sign area. Only one side of a doubled-faced sign shall be included in a computation of sign area. The area of a cylindrical sign shall be computed by multiplying 1/2 of the circumference by the height of the sign.
SIGN FACE
The area or display surface used for the message.
[Added at time of adoption of Code (see Ch. 1, General Provisions, Art. I)]
SIGN, HEIGHT OF
The vertical distance from the road grade or the average lot grade at the front setback line, whichever is greater, to the highest point of the sign.