The following definitions of the various types of signs shall be used in interpreting the provisions of this article:
BILLBOARD
A sign, greater than 50 square feet in area, displaying advertising, whether of a stable or changeable copy nature, which pertains to a business, organization, event, person, place, service or product not principally located or sold on the premises upon which said sign is located.
BULLETIN
A freestanding ground sign or wall sign, designed so that characters or letters can be changed or rearranged without altering the face or surface of the sign, used by a school, church, library, college, volunteer fire company or other public or semipublic building to announce the name of the organization, hours of operation and changing events directly related to that entity only.
CHANGEABLE COPY SIGN
A sign which is permanently affixed to a building or on a freestanding pole sign structure that is designed so that characters, letters or illustrations can be changed or rearranged without altering the face or surface of the sign.
DIRECTIONAL SIGN
A sign which directs and/or instructs vehicular or pedestrian traffic to on the premises relative to parking areas, entrances, exits, loading areas, public telephones and similar information and which shall contain no advertising other than the business name or logo.
ELECTRONIC CHANGEABLE COPY SIGN
A sign, or portion of a sign, that is designed so that characters, letters or illustrations can be changed or rearranged electronically without altering the face or the surface of the sign.
FREESTANDING IDENTIFICATION SIGN
A sign supported by one or more uprights, poles or braces permanently placed in the ground, which only identifies the business or group of businesses located on the site, including:
A.
GROUND SIGN
A freestanding sign, the bottom edge of which is no more than 18 inches above the adjacent ground level.
B.
POLE SIGN
A freestanding sign erected on a pole or pylon, the bottom edge of which is high enough to provide visibility for motorists and allow for safe pedestrian circulation underneath it.
INDIRECTLY ILLUMINATED SIGN
A sign which is lighted indirectly by means of lamps or lighting devices external to and reflected on the sign, which lighting is stationary and constant in intensity and color at all times.
OFF-PREMISES SIGN
An outdoor sign that draws attention to or communicates information about a business service, commodity, activity, accommodation or attraction or that draws attention to a cause or advocates or proclaims a political, religious or other noncommercial message or other enterprise or activity that exists or is conducted, sold, offered, maintained or provided at a location other than the premises on which the sign is located.
ON-PREMISES SIGN
A sign that draws attention to or communicates information about a business, service, commodity, accommodation, attraction, point of or other enterprise or activity or point of view that exists or is conducted, sold, offered, maintained or provided on the premises where the sign is located.
OVERHANGING SIGN
A sign, other than a wall sign, affixed to a building wall whose leading edge extends beyond the building wall more than six inches.
PERSONAL EXPRESSION SIGN
An on-premises sign that expresses an opinion, interest, position or other noncommercial message.
PORTABLE SIGN
A temporary sign which is not permanently affixed to the ground, a structure or building and which may have wheels or is otherwise designed to be moved easily.
ROOF SIGN
A sign erected and maintained upon or above the roof of any building and supported solely on the roof structure.
TEMPORARY SPECIAL EVENT DISPLAY
A banner, flag or pennant constructed of durable material and erected for a specified period of less than 30 days whose sole purpose is to advertise a special event. Said display shall be affixed to the building.
WALL IDENTIFICATION SIGN
A sign attached to and erected parallel to the face of an outside wall of a building and projecting outward no more than six inches from the wall of the building which only identifies the business or group of businesses located in the building.