Retail and service commercial uses designed to serve the planned residential areas, including but not limited to those permitted as follows: stores for the retailing of food, drugs, confectionery, hardware, bakery products, clothing, household appliances, flowers or house plants; personal service shops, including barbers, beauty parlors, tailors, shoe repair and dry cleaning; banks; business and professional offices; municipal buildings or uses; restaurants, tearooms, cafes and other places serving food and beverages; medical and dental clinics and laboratories; amusement enterprises, including theaters, bowling alleys, skating rinks, assembly halls and any public recreation use; only those signs referring or relating to the uses conducted on the premises or to the materials or products made, sold, or displayed on the premises shall be permitted, and further provided that all signs and advertising structures shall be maintained in accordance with this section; and golf course, country club and similar recreation areas.