Applications. Except those signs for which, by the terms of this article, no permit is required, before any sign is erected or replaced, an application in writing shall be submitted to the Senior Building Inspector. Such application shall be signed by the owner of the premises upon which the sign is to be erected or replaced, or by the occupant of said premises or the owner's or occupant's agent. If signed by the occupant or agent of the owner or occupant, the owner's signed consent, in writing, duly acknowledged on a form to be provided by the Senior Building Inspector, shall accompany the application. The required filing fee shall be paid at the time the application is submitted. The application, on a form to be provided by the Senior Building Inspector, shall specify the exact location of the proposed sign, and the name and mailing address of the owner, occupant and agent, if any. It shall describe in detail the proposed sign, giving its dimensions, its location in relation to the side and roof of the premises, the distance from ground level to the bottom of the sign, a description of the sign material, sign surface, a sketch of the lettering, including the width and dimensions, details of lighting, if any, and other particulars required for review of the application, as required by the Senior Building Inspector.