(A) General. The following definitions unique to this article are listed below. The terms to be defined have been grouped according to the specific aspects of sign control to which they pertain in order to provide a clearer understanding of the regulations contained later in this article.
SIGN. Any writing, pictorial representation, form, emblem, trademark, flag, banner, decoration (including material used to differentiate the sign copy from the background) or any figure which is written, printed, projected, painted, constructed or otherwise displayed upon or designed into a building, board, plate, canopy, awning, window, vehicle or upon any object or device which by reason of its form, color, wording, symbol, design, illumination, motion or other characteristic is designed to attract attention to the subject thereof or is used as a means of identification, advertisement, announcement or of illustrating products.
(B) Basic sign types by function. The following categories of signs are hereby defined based upon the nature of the information they are intended to provide.
A-FRAME or SANDWICH BOARD. A freestanding, movable sign, not secured or attached to the ground or any building or structure, composed of a sign panel and supporting structure or one or more panels which form both the structure and sign face, and which is intended to be placed in a sidewalk or pedestrian way. A- frame signs shall not include trailer signs with or without wheels affixed.
ADVERTISING SIGN. A sign which directs attention to a business, product, service or activity generally conducted, sold or offered elsewhere than on the premises where such sign is located.
ATTRACTION BOARD. A sign which contains no permanent copy, either letters or emblems, on which copy is changed manually with changeable letters and which announces special activities on the property.
BULLETIN BOARD. A sign which allows the manual changing of the copy material and is used to notify the public of non-commercial events or occurrences such as church services, political rallies, civic meetings or similar events.
BUSINESS SIGN. A sign which directs attention to a business, profession, product, activity or entertainment, sold or offered upon the premises where such sign is located, and may include information as for an identification sign.
CONSTRUCTION SIGN. A temporary sign identifying the project name, the architect, engineer, contractor, financing company, material supplier or others engaged in work on the construction site on which the sign is located. Leasing information, renderings and similar copy shall also be permitted.
DIRECTIONAL SIGN. A non-commercial sign of an instructional nature, such as “parking”, “exit” or “entrance” displayed solely for the convenience of the public, no more than 25% of such sign being devoted to the name or logo of the property, business or profession on the site and containing no business advertising, or product trade name identification or listing of any product sold or offered on the premises.
GOVERNMENT SIGN. A temporary or permanent sign erected by any government body for traffic direction, or for designation or direction to any school, hospital, park, historic site or other service, property or facility; provided that, such signs not contain business advertising of any kind.
HISTORIC MARKER. A sign or emblem which commemorates or identifies an event, past ownership of property or age of a building.
INCIDENTAL SIGN. A small sign, not exceeding two square feet each, limited to information and directions related to the permitted use on the lot or building on which the sign is located, and containing no direct illumination as defined in this article. Such signs shall not include information found on a business sign such as the name of the business, business logo, products or services offered and the like. Examples of INCIDENTAL SIGNS would include “no smoking”, “restroom”, “no solicitors”, “no trespassing”, “self service”, “vacancy”, credit card acceptance signs, signs indicating hours of business and similar information.
IDENTIFICATION SIGN. A sign which establishes the identity of a building or building complex by name or symbol or combines name, street address and/or management and has no direct advertising value.
MENU BOARD. A freestanding or wall-mounted sign primarily designed for the display of menu items and prices for the purpose of placing orders for such items in conjunction with a restaurant utilizing drive-through service.
NAMEPLATE. A wall sign which gives only the name, address and/or occupation of the occupant(s) of the building on which it is located.
POLITICAL SIGN. A temporary sign supporting the candidacy for office or urging action on any other matter on the ballot of a state, local or national election or referendum.
REAL ESTATE SIGN. A temporary sign indicating only sale or rental of property or buildings on which the sign is erected.
TEMPORARY SIGN. Any sign or advertising display constructed of cloth, canvas, light fabric, cardboard, wallboard, plywood or other light materials, with or without frames, and/or intended to be displayed for a limited period of time only.
TRACT SIGN. A temporary sign advertising the original sale of property in a subdivision.
(C) Sign types by means of mounting or erecting. The following categories of signs are hereby defined primarily by the means of mounting or erecting and locational placement upon a building or premises.
(a) A sign painted on or printed on, or attached flat against, the surface of an awning. As used in this article,
AWNING shall be defined as a shelter supported entirely from an exterior wall of a building consisting of cloth or other similar non-rigid material supported by a frame.
(b)
UNDER AWNING OR UNDER CANOPY SIGNS. A small sign, limited to four square feet, attached to and suspended from the underside of a canopy or awning and having a clearance of not less than eight feet.
CANOPY SIGN. A sign painted, printed or attached flat against a surface of a canopy. As used in this article, CANOPY shall be defined as a permanently roofed shelter covering a sidewalk, driveway or other similar area, which shelter may be wholly supported by a building or may be wholly or partially supported by columns, poles or braces extended from the ground.
FREESTANDING SIGN. A sign, not attached to any building, and attached to the ground by poles, braces or other means.
MARQUEE. A sign used in conjunction with a theater which is attached to, and supported by, the building and generally projects from the building; and, which in addition to permanent copy, may allow for changeable letters.
MOBILE SIGN. A mobile sign is a sign that is affixed to a frame having wheels or is capable of being carried, or otherwise portable; does not have a permanent foundation; cannot withstand the stress and wind loads of the Building Code; and is designed to stand free from a building or other structure. Signs designed to be affixed to the surface of real estate shall be deemed freestanding signs and not MOBILE SIGNS, but the mere removal of wheels or temporary securing of a sign to the surface of real estate shall not prevent its being a MOBILE SIGN within this definition.
MONUMENT SIGN. A sign which is permanently attached to or supported by the ground and where the base of said sign is no higher than two feet above grade. A MONUMENT SIGN is not attached or incidentally attached to any structure or building. A MONUMENT SIGN shall include a supporting base composed of stone, brick, concrete textured to look like stone or brick, architecturally treated wood or other similar materials. MONUMENT SIGNS shall be accented with landscaping.
PAINTED SIGN. Any sign which is applied with paint or similar substance directly to a wall or other surface. Any PAINTED SIGN shall be subject to the regulations of the zone in which it is located.
PROJECTING SIGN. A sign which is attached directly to a canopy, marquee or wall of a building and which extends horizontally outward from such canopy, marquee or wall more than 24 inches.
ROOF SIGN. A sign which projects above the cornice of a flat roof, or above the top edge of any roof, including the ridge line of a gabled or hipped roof. Such top edge shall not include any cupolas, pylons, chimneys or other minor projections above the roof line.
WALL- MOUNTED SIGN. A sign attached parallel to and extending not more than 24 inches from the wall of the building; and includes painted, individual letter and cabinet signs, signs on a mansard, or on a parapet not exceeding three feet in height; and, provided, the parapet extends on at least three sides of a building and signs erected on or against the side of a roof, but not projecting above the roof line. No copy shall be permitted to be displayed on the sides of the sign which are perpendicular to the wall face.
WINDOW SIGN. A sign which is painted on, applied or attached to, the interior of a window or located within three feet of the interior of a window and which can be seen through the window from the exterior of the structure. Merchandise which is included in a window display shall not be included as a part of a WINDOW SIGN.
(D) Sign types by design features. The following categories of signs are hereby defined primarily by certain design features of the sign itself.
ELECTRONIC MESSAGE DISPLAY SYSTEM. A sign with copy or images which includes, but is not limited to, reflective disc, direct illumination, rotating veins, light emitting diodes (LEDs), or liquid crystal diodes (LCDs), and is controlled by means of a central computer or video control system and which has no audible sound. Signs using an ELECTRONIC MESSAGE DISPLAY SYSTEM must meet the following requirements.
(a) The display system must display text with white or yellow alphabetic or numeric characters only on a plain background. The text may change only at a minimum of eight second intervals. A maximum of three lines of text is allowed. No motion, flashing, blinking, shimmering, graphics, photographic images or animation is allowed.
(b) The area occupied by the message on an electronic message display board may comprise no more than 50% of the allowable sign area.
(c) No more than one changeable sign (electronic message system or attraction board with manually changed text) is allowed per lot of record.
(d) When the display message changes it must change as rapidly as technologically practicable without any phasing, rolling, scrolling, flashing or blending.
FLASHING OR BLINKING SIGN. A sign, the illumination of which is not kept constant and which contains an intermittent or sequential flashing light source for the purpose of either attracting attention to the sign or as a method of changing copy.
ILLUMINATED SIGN. A sign which emits or reflects, either directly or indirectly, artificial light from any source.
(a) DIRECTLY ILLUMINATED SIGN. A sign which is lighted by means of an unshielded light source (including neon tubing) which is visible as a part of the sign and where light travels directly from the source to the viewer’s eye.
(b) INDIRECTLY ILLUMINATED SIGN. A sign whose light source is so situated as to project light onto the exterior or front of the sign surface, or to project light onto the building facade where the sign is located.
(c) INTERNALLY ILLUMINATED SIGN. A sign whose light source is within the sign, with the sign having a transparent or translucent background or cover which silhouettes opaque or translucent letters or designs.
NON-ILLUMINATED SIGN. A sign which does not emit or reflect artificial light from any source, either directly or indirectly.
ROTATING OR MOVING SIGN. A sign, any portion of which moves by mechanical means, motion of the wind or other means. Such motion does not refer to methods of changing copy used on an electronic message display system.
(E) Other sign types and definitions. The following phrases are hereby defined for the purposes of this article.
ABANDONED SIGN. A sign and/or supporting structure which no longer identifies a business conducted or product sold on the premises; any advertising sign which no longer directs attention to a bona fide business conducted, product sold or activity or campaign being conducted or for which no legal owner can be found. A sign shall be deemed as ABANDONED when the conditions described above have been in evidence for a period exceeding 180 days. For the purposes of this definition, an advertising sign shall not be deemed ABANDONED solely because the sign has contained no copy for a period exceeding 180 days.
AREA OF A SIGN. Defined and computed as follows.
(a) FREESTANDING OR PROJECTING SIGNS.
1. Any double-faced sign shall have only one side, the largest, counted in calculating the area.
2. Any sign with three or more sign faces shall have the area calculated by summing the area of the sign faces and dividing by two.
3. If the sign is composed of one or two individual cabinets, the area around and enclosing the perimeter of each cabinet or module shall be summed and totaled to determine the area. The perimeter of the measurable area shall not include embellishments such as pole covers, framing, decorative roofing and the like; provided, there is no written copy on such embellishments and their total surface area (excluding pole covers; provided, such covers do not extend more than six inches at any point from any structural member) does not exceed 25% of the otherwise permitted sign area.
4. If the sign is composed of more than two sign cabinets, or modules, the area enclosing the entire perimeter of all cabinets and/or modules within a single continuous geometric figure shall be the area of the sign. The measurable area shall not include embellishments such as pole covers, framing, decorative roofing and the like; provided, there is no written copy on such embellishments and their total surface area (excluding pole covers; provided, such covers do not extend more than six inches at any point from any structural member) does not exceed 25% of the otherwise permitted sign area.
(b) WALL MOUNTED SIGNS. The area shall be within a single-continuous perimeter composed of any straight line geometric figure which encloses the extreme limits of the copy including vertical and horizontal spacing between individual letters, logos and the like.
BANNER SIGN, PENNANT OR STREAMER. An identification sign, a temporary sign or a business sign made of durable fabric only, and not made of wood, metal or soft or hard plastic, having no enclosing framework. Such banner sign, pennant or streamer may be non-illuminated or indirectly illuminated only.
BUILDING FRONTAGE. The horizontal, linear dimension of that side of a building which abuts a street, parking area or other unenclosed circulation area open to the general public. Where more than one use occupies a building, the BUILDING FRONTAGE shall be the front width of the portion of the building occupied by that use.
CLEARANCE OF A SIGN. The least vertical distance between the lowest point of any sign, including the framework, and the established grade at the sign.
COPY. Any word, letter, number or emblem affixed to the sign surface either permanently or in removable form.
DOUBLE-FACED SIGN. A sign with two faces either set parallel or up to a 45-degree angle. Any two sign faces set at an angle greater than 45 degrees shall be considered two separate signs.
FACE OF A SIGN. The vertical area of the sign on which the copy is placed.
HEIGHT OF A SIGN. The vertical distance measured from the highest point of the sign, including the frame and any embellishments and the established grade at the adjacent street.
ILLEGAL SIGN. A sign which does not meet the requirements of this ordinance and which is not non-conforming.
NON-CONFORMING SIGN. A sign which was legally erected, but which does not comply with the adopted sign regulations of this ordinance for the zone in which it is located.
SETBACK OF A SIGN. The horizontal distance between any street right-of-way and a freestanding sign and/or its supporting structure. The measurement shall be taken at the closest point proximity between the right-of-way and any part of the sign or structure.
STREET FRONTAGE. The linear distance between the lot lines measured along the abutting public or private street.